Brand page · Jewelry · United Kingdom

Au Jewellers Top 5% worldwide Top 10% in United Kingdom Top 5% in Jewelry Top 5% in Jewelry in United Kingdom
au-jewellers.com·🇬🇧 Stockton-on-Tees, United Kingdom· Shopify·Since 2022

Au Jewellers: 41.7k visits a month, 80 active Meta ads, Gravity score 549.

Au Jewellers — Au Jewellers is a UK-based seller of luxury gold-filled and silver-filled jewellery, offering chains, bracelets, rings and sets designed to be worn daily rather than kept away. In September 2026 au-jewellers.com drew an estimated 41.7k visits, down 25% on the month before. It ranks #248 of 6,772 Jewelry brands in United Kingdom and holds a 3.8 Trustpilot rating over 675 reviews.

au-jewellers.com@aujewellers_uk 44.7kLinkedIn 78.4kTrustpilot 3.8Meta Ad Library 80

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
41.7k
−25% vs. August 2026
Instagram followers
44.7k
465 posts · @aujewellers_uk
Trustpilot
3.8
675 reviews · 101 in 12 months
Meta ads
80
active · on Google since 2024
Products
97%
in stock · 95 collections
Rank in United Kingdom
#248
of 6,772 in Jewelry
LinkedIn
78.4k
followers · 396 employees
Earned media value
—
Data not available

Gravity score

549/ 1000 · 8 of 10 indicators rated
Brand Power558
Momentum548
Performance540

Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Au Jewellers is a UK-based seller of luxury gold-filled and silver-filled jewellery, offering chains, bracelets, rings and sets designed to be worn daily rather than kept away.

01 · Traffic

How much traffic Au Jewellers gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Au Jewellers drew an estimated 41.7k visits in September 2026, down 25% on the month before and down 4% over three months.

  • Worldwide#198,453of 4.5m sites · Top 5%
  • In United Kingdom#10,406of 192k sites · Top 10%
  • Jewelry, worldwide#4,602of 132,285 brands · Top 5%
  • Jewelry, United Kingdom#248of 6,772 brands · Top 5%
Monthly visitssource Sept 2026

41.7k

estimated visits in September

1 mo ▼ −25.1%4 mo ▼ −3.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Au Jewellers.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Au Jewellers holds 3.8 out of 5 on Trustpilot over 675 reviews, 101 of them in the last twelve months: 83% of customers give five stars and 14% one star. That volume places Au Jewellers in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.

Trustpilotclaimed page · read 20 Oct 2026
3.8TrustScore · 675 reviews · 101 in 12 months
Top 10% review volumeTop 50% rating quality
5 ★83%
4 ★2%
3 ★1%
2 ★1%
1 ★14%

Jeweler

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Au Jewellers sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Au Jewellers sells on Shopify, 97% of its catalogue in stock. The best seller is Luxury Packing - Receive your Jewellery in a Luxury Jewellery Box (POPULAR), at £4.79, followed by 9ct Gold Filled Belcher Bracelet 10mm and 9ct Gold Filled Rope Chain 6mm.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Necklaces40%
Bracelets22%
Rings17%
Jewelry Sets13%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry99%
Jewelry Cleaning & Care0%
Shipping Insurance0%

The dominant category places Au Jewellers in its comparison group.

Prices and ratingsstore data
Average rating
4.98 / 5
Rated products
77% of the catalogue
In stock
97%
Upper price quartile
US$222.35
Currency
GBP

05 · Influencers

Who talks about Au Jewellers.

The creators who tag @aujewellers_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @aujewellers_uk · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Au Jewellers competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Au Jewellers among Jewelry brands in United Kingdom. The closest is VIGGIANO, then Skinny Wrists, VIRAGE London, Bling King London, poshtottydesigns.com, Coastal Silver.

CompetitorsJewelry · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
VIGGIANOviggianojewellery.com
Skinny Wristsskinnywrists.com
VIRAGE Londonviragelondon.com
Bling King Londonblingkinglondon.com
poshtottydesigns.composhtottydesigns.com
Coastal Silvercoastalsilver.co.uk
Competitors Gravity finds for Au Jewellers. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Au Jewellers with VIGGIANO

07 · Company

The company behind Au Jewellers.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Au Jewellers is a company based in Stockton-on-Tees, United Kingdom, founded in 1934 according to LinkedIn, on a domain registered in December 2022. It employs about 396 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Stockton-on-Tees
Founded
1934, per LinkedIn
Domain registered
4 Dec 2022
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
396 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
au-jewellers.com · Shopify · GBP
Catalogue
95 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Au Jewellers

What people ask Google about Au Jewellers.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Au Jewellers a legit company?

According to Gravity by Benchr, Au Jewellers is a brand based in Stockton-on-Tees, United Kingdom: its website has existed since December 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 396 people on LinkedIn, it has 44,709 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Au Jewellers?

Customers rate Au Jewellers 3.8 out of 5 on Trustpilot over 675 reviews, 101 of them in the last twelve months: 83% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Au Jewellers sell?

Au Jewellers is a UK-based seller of luxury gold-filled and silver-filled jewellery, offering chains, bracelets, rings and sets designed to be worn daily rather than kept away. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Au Jewellers cost?

Au Jewellers' best seller, Luxury Packing - Receive your Jewellery in a Luxury Jewellery Box (POPULAR), sells £4.79 on au-jewellers.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check au-jewellers.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Au Jewellers promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Au Jewellers advertises on Facebook and Instagram and on Google, where its offers often run. Check au-jewellers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Au Jewellers?

Au Jewellers sells on its own website, au-jewellers.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Au Jewellers?

Gravity by Benchr records a company based in Stockton-on-Tees, United Kingdom, founded in 1934 according to LinkedIn, on a domain registered in 2022, with 396 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Au Jewellers doing well?

Not at the moment. Gravity by Benchr estimates about 41,700 visits to au-jewellers.com in September 2026, down 25% in a month and down 4% over three months. Au Jewellers ranks #248 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Au Jewellers use?

Gravity by Benchr identifies au-jewellers.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Au Jewellers spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Au Jewellers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in United Kingdom?

Among Jewelry brands in United Kingdom in the Gravity by Benchr index, Au Jewellers ranks #248 of 6,772 by estimated traffic. Its closest competitors on the same market are VIGGIANO, Skinny Wrists, VIRAGE London, Bling King London and poshtottydesigns.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Au Jewellers.