Brand page · Baby Transport
BabyBjörn: 125k visits a month, 79 active Meta ads.
BabyBjörn — BabyBjörn is a Swedish family-owned brand that creates safe, well-designed baby products including carriers and bouncers to simplify everyday life for families with small children. In September 2026 babybjorn.com drew an estimated 125k visits, down 47% on the month before. It ranks #12 of 165 Baby Transport brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
BabyBjörn is a Swedish family-owned brand that creates safe, well-designed baby products including carriers and bouncers to simplify everyday life for families with small children.
01 · Traffic
How much traffic BabyBjörn gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BabyBjörn drew an estimated 125k visits in September 2026, down 47% on the month before and down 32% over three months.
- Worldwide#77,879of 4.5m sites · Top 5%
- In United States#25,678of 1.2m sites · Top 5%
- Baby Transport, worldwide#62of 2,408 brands · Top 5%
- Baby Transport, United States#12of 165 brands · Top 10%
125k
estimated visits in September
1 mo ▼ −47.2%4 mo ▼ −31.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BabyBjörn.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BabyBjörn holds 3.8 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BabyBjörn sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BabyBjörn's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BabyBjörn in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BabyBjörn is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BabyBjörn runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Comfy BabywearingBabyBjörn6 Oct 2026video
Baby Carrier HoldBabyBjörn1 Oct 2026video
Baby Carrier HoldBabyBjörn1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Oct 2026BabyBjorn Inc.verified
Text ad22 Oct 2026BabyBjorn Inc.verified
Text ad21 Oct 2026BabyBjorn Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BabyBjörn.
The creators who tag @babybjornus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babybjornus on Instagram, led by gelsea mcniece (385k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ggelsea mcniece@gelseamae · 🇺🇸 US | Parenting family Creator | 385k | 0.0% | 9 | Tagged @babybjornus |
06 · Competitors according to Gravity
Who BabyBjörn competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BabyBjörn among Baby Transport brands. The closest is primainfanziailnido.com, then Babybee, Konny, Aprica, 4mybaby, beaba.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| primainfanziailnido.comprimainfanziailnido.com | |||||||
| Babybeebabybeeonline.com | |||||||
| Konnykonnybaby.jp | |||||||
| Apricaaprica.jp | |||||||
| 4mybaby4mybaby.ch | |||||||
| beaba.combeaba.com |
07 · Company
The company behind BabyBjörn.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BabyBjörn is an e-commerce brand, founded in 1961 according to LinkedIn, on a domain registered in November 1997. It employs about 161 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1961, per LinkedIn
- Domain registered
- 26 Nov 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 161 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- babybjorn.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BabyBjörn
What people ask Google about BabyBjörn.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BabyBjörn legit or a scam?
According to Gravity by Benchr, BabyBjörn is a brand: its website has existed since November 1997, its Trustpilot profile is claimed by the brand, it employs 161 people on LinkedIn, it has 80,961 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does BabyBjörn sell?
BabyBjörn is a Swedish family-owned brand that creates safe, well-designed baby products including carriers and bouncers to simplify everyday life for families with small children. Gravity by Benchr classifies it under Baby Transport. Source: Gravity by Benchr product classification.
Does BabyBjörn have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BabyBjörn advertises on Facebook and Instagram and on Google, where its offers often run. Check babybjorn.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BabyBjörn?
Gravity by Benchr records a company, founded in 1961 according to LinkedIn, on a domain registered in 1997, with 161 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BabyBjörn growing?
Not at the moment. Gravity by Benchr estimates about 124,600 visits to babybjorn.com in September 2026, down 47% in a month and down 32% over three months. BabyBjörn ranks #12 of 165 Baby Transport brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does BabyBjörn spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BabyBjörn on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport brands?
Among Baby Transport brands in the Gravity by Benchr index, BabyBjörn ranks #12 of 165 by estimated traffic. Its closest competitors on the same market are primainfanziailnido.com, Babybee, Konny, Aprica and 4mybaby. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BabyBjörn.