Brand page · Nursing & Feeding · Australia
Baby Kingdom: 127K visits a month, 44 active Meta ads.
Baby Kingdom — Baby Kingdom is an Australian retailer of baby products, offering prams, cots, car seats, and other baby items. It operates as a family-owned business with multiple showrooms in Sydney. In September 2026 babykingdom.com.au drew an estimated 127K visits, up 7% on the month before. It ranks #2 of 345 Nursing & Feeding brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Baby Kingdom is an Australian retailer of baby products, offering prams, cots, car seats, and other baby items. It operates as a family-owned business with multiple showrooms in Sydney.
01 · Traffic
How much traffic Baby Kingdom gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Baby Kingdom drew an estimated 127K visits in September 2026, up 7% on the month before and down 32% over three months.
- Worldwide#76,382of 4.5M sites · Top 5%
- In Australia#1,652of 105K sites · Top 5%
- Nursing & Feeding, worldwide#72of 5,006 brands · Top 5%
- Nursing & Feeding, Australia#2of 345 brands · Top 1%
127K
estimated visits in September
1 mo ▲ +6.6%4 mo ▼ −32.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Baby Kingdom.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Baby Kingdom holds 2.9 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 67% one star.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Baby Kingdom sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Baby Kingdom sells on Shopify, 94% of its catalogue in stock. The best seller is Maxi Cosi Deluxe Back Seat Car Mirror, at A$34.99, followed by Maxi Cosi Raia 360 LX Convertible Car Seat and Maxi Cosi Pria LX G-Cell Isofix Convertible Car Seat Onyx.
#1Maxi Cosi Deluxe Back Seat Car MirrorBaby KingdomA$34.99In stock
#2Maxi Cosi Raia 360 LX Convertible Car SeatBaby KingdomA$899.99In stock
#3Maxi Cosi Pria LX G-Cell Isofix Convertible Car Seat OnyxBaby KingdomA$619.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Baby Kingdom in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 2% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$72.52
- Currency
- AUD
04 · Ads
What Baby Kingdom is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Baby Kingdom runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Australia's Biggest Baby ShopBaby Kingdom28 Sept 2026video
Gusto + Darcy Electric Nursery ReclinersBaby Kingdom28 Sept 2026image
Eldita Kent: No Fake WoodBaby Kingdom22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sydney's Baby Kingdom Pty Ltdverified
Text ad20 Oct 2026Sydney's Baby Kingdom Pty Ltdverified
Text ad20 Oct 2026Sydney's Baby Kingdom Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Baby Kingdom.
The creators who tag @babykingdom.com.au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babykingdom.com.au on Instagram, led by iCandy Luxury Prams (11.3K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| iiCandy Luxury Prams@icandyworldaus · 🇦🇺 AU | Parenting family Creator | 11.3K | 1.0% | 1 | Tagged @babykingdom.com.au |
06 · Competitors according to Gravity
Who Baby Kingdom competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Baby Kingdom among Nursing & Feeding brands in Australia. The closest is kiddies-kingdom.com, then UK Baby Centre, adbb Autour de bébé, Baby Village, bebe9.com, Baby Planet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kiddies-kingdom.comkiddies-kingdom.com | |||||||
| UK Baby Centreukbabycentre.com | |||||||
| adbb Autour de bébéautourdebebe.com | |||||||
| Baby Villagebabyvillage.com.au | |||||||
| bebe9.combebe9.com | |||||||
| Baby Planetbabyplanetonline.co.uk |
07 · Company
The company behind Baby Kingdom.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Baby Kingdom is a company based in Chullora, Australia. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Chullora
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- babykingdom.com.au · Shopify · AUD
- Catalogue
- 554 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Baby Kingdom
What people ask Google about Baby Kingdom.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Baby Kingdom a legit company?
According to Gravity by Benchr, Baby Kingdom is a brand based in Chullora, Australia: it sells on a Shopify store, it employs 15 people on LinkedIn, it has 25,445 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Baby Kingdom known for?
Baby Kingdom is an Australian retailer of baby products, offering prams, cots, car seats, and other baby items. It operates as a family-owned business with multiple showrooms in Sydney. Gravity by Benchr classifies it under Nursing & Feeding, with Rugs making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Baby Kingdom expensive?
Baby Kingdom's best seller, Maxi Cosi Deluxe Back Seat Car Mirror, sells A$34.99 on babykingdom.com.au. 94% of the catalogue is in stock. Gravity does not track prices daily: check babykingdom.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Baby Kingdom discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Baby Kingdom advertises on Facebook and Instagram and on Google, where its offers often run. Check babykingdom.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Baby Kingdom?
Baby Kingdom sells on its own website, babykingdom.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Baby Kingdom?
Gravity by Benchr records a company based in Chullora, Australia, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Baby Kingdom growing?
Not at the moment. Gravity by Benchr estimates about 127,500 visits to babykingdom.com.au in September 2026, up 7% in a month and down 32% over three months. Baby Kingdom ranks #2 of 345 Nursing & Feeding brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Baby Kingdom use?
Gravity by Benchr identifies babykingdom.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Baby Kingdom's ad budget?
Gravity by Benchr does not publish a spend figure for Baby Kingdom on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands in Australia?
Among Nursing & Feeding brands in Australia in the Gravity by Benchr index, Baby Kingdom ranks #2 of 345 by estimated traffic. Its closest competitors on the same market are kiddies-kingdom.com, UK Baby Centre, adbb Autour de bébé, Baby Village, bebe9.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Baby Kingdom.