- Gravity
- Rankings
- Baby & Toddler
- Nursing & Feeding
- Baby Village
Brand page · Nursing & Feeding · Australia
Baby Village traffic, ads & competitors 238k visits a month, 12 active Meta ads.
Baby Village — Baby Village is an Australian baby store offering a comprehensive range of baby products including prams, cots, car seats, and nursery items from various brands. In September 2026 babyvillage.com.au drew an estimated 238k visits, up 10% on the month before. It ranks #1 of 345 Nursing & Feeding brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Baby Village is an Australian baby store offering a comprehensive range of baby products including prams, cots, car seats, and nursery items from various brands.
01 · Traffic
Baby Village website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Baby Village drew an estimated 238k visits in September 2026, up 10% on the month before and down 7% over three months.
- Worldwide#45,314of 4.5m sites · Top 5%
- In Australia#925of 105k sites · Top 1%
- Nursing & Feeding, worldwide#35of 5,006 brands · Top 1%
- Nursing & Feeding, Australia#1of 345 brands · Top 1%
238k
estimated visits in September
1 mo ▲ +9.7%4 mo ▼ −6.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Baby Village reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Baby Village holds 2.5 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 60% of customers give five stars and 40% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Baby Village best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Baby Village sells on Shopify, 90% of its catalogue in stock. The best seller is Stokke Tripp Trapp High Chair, at A$399.00, followed by BIBS Colour Dummies 2pk and Baby Village eGift Card.
#1Stokke Tripp Trapp High ChairBaby VillageA$399.00In stock
#2BIBS Colour Dummies 2pkBaby VillageA$17.99In stock
#3Baby Village eGift CardBaby VillageA$25.00–A$1,500.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Baby Village in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 27% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$101.12
- Currency
- AUD
04 · Ads
Baby Village ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Baby Village runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Baby VillageBaby Village6 Oct 2026image
✨ Now IRL at Baby Village Alexandria! ✨ Experience the comfort of the @babyhood_australia Firenza Electric Feeding & Recliner Glider ChaiBaby Village6 Oct 2026video
Spring Sale Is Here | Up To 30% OffBaby Village5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Baby Village Pty Ltdverified
Text ad20 Oct 2026Baby Village Pty Ltdverified
Text ad20 Oct 2026Baby Village Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Baby Village influencers
The creators who tag @babyvillage on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babyvillage on Instagram, led by Krishma Sood Bhojwani 🪬 (48.2k followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKrishma Sood Bhojwani 🪬@krishmasood · 🇦🇺 AU | Parenting family Creator | 48.2k | 3.5% | 1 | Tagged @babyvillage |
06 · Competitors according to Gravity
Baby Village competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Baby Village among Nursing & Feeding brands in Australia. The closest is Baby Kingdom, then Mamas & Papas, kiddies-kingdom.com, Bambi Baby, Baby Planet, The Nursery Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Baby Kingdombabykingdom.com.au | |||||||
| Mamas & Papasmamasandpapas.com | |||||||
| kiddies-kingdom.comkiddies-kingdom.com | |||||||
| Bambi Babybambibaby.com | |||||||
| Baby Planetbabyplanetonline.co.uk | |||||||
| The Nursery Storethenurserystore.com |
07 · Company
Who is behind Baby Village?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Baby Village is a company based in Alexandria, Australia, founded in 2009 according to LinkedIn. It employs about 39 people.
- Entity country
- 🇦🇺 Australia · Alexandria
- Founded
- 2009, per LinkedIn
- Employees
- 39 on LinkedIn
- Own store
- babyvillage.com.au · Shopify · AUD
- Catalogue
- 682 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Baby Village
What people ask Google about Baby Village.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Baby Village legit or a scam?
According to Gravity by Benchr, Baby Village is a brand based in Alexandria, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 39 people on LinkedIn, it has 22,899 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Baby Village sell?
Baby Village is an Australian baby store offering a comprehensive range of baby products including prams, cots, car seats, and nursery items from various brands. Gravity by Benchr classifies it under Nursing & Feeding, with Baby & Children's Clothing making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Baby Village expensive?
Baby Village's best seller, Stokke Tripp Trapp High Chair, sells A$399.00 on babyvillage.com.au. 90% of the catalogue is in stock. Gravity does not track prices daily: check babyvillage.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Baby Village have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Baby Village advertises on Facebook and Instagram and on Google, where its offers often run. Check babyvillage.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Baby Village?
Baby Village sells on its own website, babyvillage.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Baby Village?
Gravity by Benchr records a company based in Alexandria, Australia, founded in 2009 according to LinkedIn, with 39 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Baby Village doing well?
Not at the moment. Gravity by Benchr estimates about 238,300 visits to babyvillage.com.au in September 2026, up 10% in a month and down 7% over three months. Baby Village ranks #1 of 345 Nursing & Feeding brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Baby Village use?
Gravity by Benchr identifies babyvillage.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records.
What is Baby Village's ad budget?
Gravity by Benchr does not publish a spend figure for Baby Village on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands in Australia?
Among Nursing & Feeding brands in Australia in the Gravity by Benchr index, Baby Village ranks #1 of 345 by estimated traffic. Its closest competitors on the same market are Baby Kingdom, Mamas & Papas, kiddies-kingdom.com, Bambi Baby and Baby Planet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Baby Village.