Brand page · Baby Transport · United States
Tula traffic, ads & competitors 109k visits a month, 137 active Meta ads, Gravity score 567.
Tula — Baby Tula US sells fashionable baby and kid carriers, wraps, slings, and accessories designed for comfort and style from newborn to toddler stages. In September 2026 babytula.com drew an estimated 109k visits, up 14% on the month before. It ranks #12 of 165 Baby Transport brands in the United States and holds a 2.3 Trustpilot rating over 77 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Baby Transport brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Baby Tula US sells fashionable baby and kid carriers, wraps, slings, and accessories designed for comfort and style from newborn to toddler stages.
01 · Traffic
Tula website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Tula drew an estimated 109k visits in September 2026, up 14% on the month before and up 2% over three months.
- Worldwide#86,888of 4.5m sites · Top 5%
- In United States#28,539of 1.2m sites · Top 5%
- Baby Transport, worldwide#70of 2,408 brands · Top 5%
- Baby Transport, United States#12of 165 brands · Top 10%
109k
estimated visits in September
1 mo ▲ +14.2%4 mo ▲ +2.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Tula reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Tula holds 2.3 out of 5 on Trustpilot over 77 reviews, 8 of them in the last twelve months: 19% of customers give five stars and 70% one star. That volume places Tula in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Baby Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Tula best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Tula sells on Shopify, 94% of its catalogue in stock. The best seller is Original Baby Carrier - Cotton - Seedling, at US$179.00, followed by Explore Baby Carrier - Linen - Sand and Original Baby Carrier - Linen - Sand.
#1Original Baby Carrier - Cotton - SeedlingTulaUS$179.00In stock
#2Explore Baby Carrier - Linen - SandTulaUS$219.00In stock
#3Original Baby Carrier - Linen - SandTulaUS$179.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Tula in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 94% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$189.00
- Currency
- USD
04 · Ads
Tula ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Tula runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Your new everyday staple ships freeBaby Tula7 Oct 2026video
Your new everyday staple ships freeBaby Tula5 Oct 2026video
The baby carrier you’ll actually want to wearBaby Tula5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026New Baby Tula LLCverified
Text ad20 Oct 2026New Baby Tula LLCverified
Text ad20 Oct 2026New Baby Tula LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Tula influencers
The creators who tag @babytula on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babytula on Instagram, led by gelsea mcniece (385k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ggelsea mcniece@gelseamae · 🇺🇸 US | Parenting family Creator | 385k | 0.0% | 12 | Tagged @babytula |
06 · Competitors according to Gravity
Tula competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Tula among Baby Transport brands in the United States. The closest is hope&plum, then Kinderpack, Angel Baby Carriers, Sakura Bloom, Boba, thelolobaby.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hope&plumhopeandplum.co | |||||||
| Kinderpackmykinderpack.com | |||||||
| Angel Baby Carriersangelbabycarriers.com | |||||||
| Sakura Bloomsakurabloom.com | |||||||
| Bobaboba.com | |||||||
| thelolobaby.comthelolobaby.com |
07 · Company
Who is behind Tula?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Tula is a company based in Concord, United States, on a domain registered in August 2011. It is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · Concord
- Domain registered
- 16 Aug 2011
- Status
- was_acquired
- Funding stage
- M and a
- Own store
- babytula.com · Shopify · USD
- Catalogue
- 245 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Tula
What people ask Google about Tula.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Tula a legit company?
According to Gravity by Benchr, Tula is a brand based in Concord, United States: its website has existed since August 2011, it sells on a Shopify store, it has 324,156 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Tula?
Customers rate Tula 2.3 out of 5 on Trustpilot over 77 reviews, 8 of them in the last twelve months: 19% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Tula sell?
Baby Tula US sells fashionable baby and kid carriers, wraps, slings, and accessories designed for comfort and style from newborn to toddler stages. Gravity by Benchr classifies it under Baby Transport, with Baby Carriers making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Tula expensive?
Tula's best seller, Original Baby Carrier - Cotton - Seedling, sells US$179.00 on babytula.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check babytula.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Tula have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Tula advertises on Facebook and Instagram and on Google, where its offers often run. Check babytula.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Tula?
Tula sells on its own website, babytula.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Tula?
Gravity by Benchr records a company based in Concord, United States, whose domain was registered in 2011, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Tula growing?
Yes. Gravity by Benchr estimates about 109,400 visits to babytula.com in September 2026, up 14% in a month and up 2% over three months. Tula ranks #12 of 165 Baby Transport brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Tula use?
Gravity by Benchr identifies babytula.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Tula's ad budget?
Gravity by Benchr does not publish a spend figure for Tula on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport brands in the United States?
Among Baby Transport brands in the United States in the Gravity by Benchr index, Tula ranks #12 of 165 by estimated traffic. Its closest competitors on the same market are hope&plum, Kinderpack, Angel Baby Carriers, Sakura Bloom and Boba. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tula.