- Gravity
- Rankings
- Apparel & Accessories
- Clothing
- BAE The Label Australia
Brand page · Clothing · Australia
BAE The Label Australia traffic, ads & competitors 122k visits a month, 79 active Meta ads, Gravity score 466.
BAE The Label Australia — BAE The Label Australia is an Australian brand that designs and sells maternity and nursing clothing for all stages of motherhood. In September 2026 baethelabel.com drew an estimated 122k visits, down 27% on the month before. It ranks #277 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BAE The Label Australia is an Australian brand that designs and sells maternity and nursing clothing for all stages of motherhood.
01 · Traffic
BAE The Label Australia website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BAE The Label Australia drew an estimated 122k visits in September 2026, down 27% on the month before and down 32% over three months.
- Worldwide#79,550of 4.5m sites · Top 5%
- In Australia#1,742of 105k sites · Top 5%
- Clothing, worldwide#7,501of 459,295 brands · Top 5%
- Clothing, Australia#277of 12,275 brands · Top 5%
122k
estimated visits in September
1 mo ▼ −26.7%4 mo ▼ −31.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BAE The Label Australia reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BAE The Label Australia holds 3.0 out of 5 on Trustpilot over 8 reviews, 6 of them in the last twelve months: 25% of customers give five stars and 13% one star.
Lingerie Store Clothing Store Baby Store Maternity Store Baby Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BAE The Label Australia best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BAE The Label Australia sells on Shopify, 98% of its catalogue in stock. The best seller is Rise and Lounge Nursing Dress, at A$79.00, followed by On The Move Mum Jean - Blue Salt and Cross Your Heart Crop Top.
#1Rise and Lounge Nursing DressBAE The Label AustraliaA$79.00In stock
#2On The Move Mum Jean - Blue SaltBAE The Label AustraliaA$149.00In stock
#3Cross Your Heart Crop TopBAE The Label AustraliaA$89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BAE The Label Australia in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 85% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$76.02
- Currency
- AUD
04 · Ads
BAE The Label Australia ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BAE The Label Australia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
OVER-BUMP DENIMBAE the label5 Oct 2026video
Shop Nadia's Top PicksBAE the label4 Oct 2026image
Shop Over-Bump DenimBAE the label3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BAE The Label PTY LTDverified
Text ad20 Oct 2026BAE The Label PTY LTDverified
Text ad20 Oct 2026BAE The Label PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BAE The Label Australia influencers
The creators who tag @baethelabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @baethelabel on Instagram, led by Kennedy alexa (76.8k followers, 14.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKennedy alexa@kennedyalexa · INTL | Parenting family Creator | 76.8k | 14.4% | 2 | Tagged @baethelabel |
06 · Competitors according to Gravity
BAE The Label Australia competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BAE The Label Australia among Clothing brands in Australia. The closest is Ripe Maternity, then mamalicious.com, HATCH, Moolk, PinkBlush, Preethi Wear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ripe Maternityripematernity.com | |||||||
| mamalicious.commamalicious.com | |||||||
| HATCHhatchcollection.com | |||||||
| Moolkmoolkshop.com.au | |||||||
| PinkBlushpinkblushmaternity.com | |||||||
| Preethi Wearpreethiwear.in |
07 · Company
Who is behind BAE The Label Australia?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BAE The Label Australia is a company based in Hawthorn East, Australia, founded in 2016 according to LinkedIn, on a domain registered in January 2015. It employs about 3 people.
- Entity country
- 🇦🇺 Australia · Hawthorn East
- Founded
- 2016, per LinkedIn
- Domain registered
- 16 Jan 2015
- Status
- Operating
- Employees
- 3 on LinkedIn
- Own store
- baethelabel.com · Shopify · AUD
- Catalogue
- 232 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BAE The Label Australia
What people ask Google about BAE The Label Australia.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BAE The Label Australia legit or a scam?
According to Gravity by Benchr, BAE The Label Australia is a brand based in Hawthorn East, Australia: its website has existed since January 2015, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 447,476 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is BAE The Label Australia?
BAE The Label Australia is an Australian brand that designs and sells maternity and nursing clothing for all stages of motherhood. Gravity by Benchr classifies it under Clothing, with Maternity Clothing making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
BAE The Label Australia prices: how much is it?
BAE The Label Australia's best seller, Rise and Lounge Nursing Dress, sells A$79.00 on baethelabel.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check baethelabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a BAE The Label Australia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BAE The Label Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check baethelabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BAE The Label Australia?
BAE The Label Australia sells on its own website, baethelabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BAE The Label Australia?
Gravity by Benchr records a company based in Hawthorn East, Australia, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BAE The Label Australia growing?
Not at the moment. Gravity by Benchr estimates about 121,600 visits to baethelabel.com in September 2026, down 27% in a month and down 32% over three months. BAE The Label Australia ranks #277 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BAE The Label Australia use?
Gravity by Benchr identifies baethelabel.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does BAE The Label Australia spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BAE The Label Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, BAE The Label Australia ranks #277 of 12,275 by estimated traffic. Its closest competitors on the same market are Ripe Maternity, mamalicious.com, HATCH, Moolk and PinkBlush. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BAE The Label Australia.