Brand page · Clothing · Australia
Ripe Maternity: 79.9k visits a month, 25 active Meta ads, Gravity score 618.
Ripe Maternity — Ripe Maternity is an Australian brand that creates maternity and nursing clothing, including dresses, tops, denim, and activewear for pregnant and nursing women. In September 2026 ripematernity.com drew an estimated 79.9k visits, down 28% on the month before. It ranks #408 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ripe Maternity is an Australian brand that creates maternity and nursing clothing, including dresses, tops, denim, and activewear for pregnant and nursing women.
01 · Traffic
How much traffic Ripe Maternity gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ripe Maternity drew an estimated 79.9k visits in September 2026, down 28% on the month before and up 72% over three months.
- Worldwide#113,790of 4.5m sites · Top 5%
- In Australia#2,604of 105k sites · Top 5%
- Clothing, worldwide#10,932of 459,295 brands · Top 5%
- Clothing, Australia#408of 12,275 brands · Top 5%
79.9k
estimated visits in September
1 mo ▼ −28.2%4 mo ▲ +71.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ripe Maternity.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ripe Maternity holds 3.3 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Baby Clothing Store Baby Store Women's Clothing Store Maternity Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ripe Maternity sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ripe Maternity sells on Shopify, 99% of its catalogue in stock. The best seller is Seamless Brief Black, at A$19.95, followed by Seamless Brief Natural and Seamless Nursing Bra Black.
#1Seamless Brief BlackRipe MaternityA$19.95In stock
#2Seamless Brief NaturalRipe MaternityA$19.95In stock
#3Seamless Nursing Bra BlackRipe MaternityA$39.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ripe Maternity in its comparison group.
- Average rating
- 4.37 / 5
- Rated products
- 62% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$69.71
- Currency
- AUD
04 · Ads
What Ripe Maternity is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ripe Maternity runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
25% Off. Everything You Love.Ripe Maternity7 Oct 2026video
25% Off StorewideRipe Maternity7 Oct 2026image
15% Off Maternity & Nursing ClothingRipe Maternity7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Ripe Maternityverified
Text ad19 Oct 2026Ripe Maternityverified
Text ad19 Oct 2026Ripe Maternityverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ripe Maternity.
The creators who tag @ripematernity on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ripematernity on Instagram, led by Jessica Allen (70.8k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJessica Allen@jessica.louise.allen · 🇦🇺 AU | Food cooking nutrition Creator | 70.8k | 0.4% | 1 | Tagged @ripematernity |
06 · Competitors according to Gravity
Who Ripe Maternity competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ripe Maternity among Clothing brands in Australia. The closest is mamalicious.com, then MOMANDA, Angel Maternity, PinkBlush, BAE The Label Australia, Kindred Bravely.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mamalicious.commamalicious.com | |||||||
| MOMANDAmomanda.cc | |||||||
| Angel Maternityangelmaternity.com.au | |||||||
| PinkBlushpinkblushmaternity.com | |||||||
| BAE The Label Australiabaethelabel.com | |||||||
| Kindred Bravelykindredbravely.com |
07 · Company
The company behind Ripe Maternity.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ripe Maternity is a company based in FAIRFIELD, Australia, founded in 1996 according to LinkedIn, on a domain registered in January 2000. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · FAIRFIELD
- Founded
- 1996, per LinkedIn
- Domain registered
- 6 Jan 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ripematernity.com · Shopify · AUD
- Catalogue
- 225 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ripe Maternity
What people ask Google about Ripe Maternity.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ripe Maternity a legit company?
According to Gravity by Benchr, Ripe Maternity is a brand based in FAIRFIELD, Australia: its website has existed since January 2000, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 52,730 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Ripe Maternity?
Ripe Maternity is an Australian brand that creates maternity and nursing clothing, including dresses, tops, denim, and activewear for pregnant and nursing women. Gravity by Benchr classifies it under Clothing, with Maternity Clothing making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Ripe Maternity cost?
Ripe Maternity's best seller, Seamless Brief Black, sells A$19.95 on ripematernity.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check ripematernity.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Ripe Maternity discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ripe Maternity advertises on Facebook and Instagram and on Google, where its offers often run. Check ripematernity.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Ripe Maternity?
Ripe Maternity sells on its own website, ripematernity.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Ripe Maternity?
Gravity by Benchr records a company based in FAIRFIELD, Australia, founded in 1996 according to LinkedIn, on a domain registered in 2000, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ripe Maternity doing well?
Yes. Gravity by Benchr estimates about 79,900 visits to ripematernity.com in September 2026, down 28% in a month and up 72% over three months. Ripe Maternity ranks #408 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ripe Maternity use?
Gravity by Benchr identifies ripematernity.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ripe Maternity spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ripe Maternity on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Ripe Maternity ranks #408 of 12,275 by estimated traffic. Its closest competitors on the same market are mamalicious.com, MOMANDA, Angel Maternity, PinkBlush and BAE The Label Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ripe Maternity.