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- Bailey Nelson
Brand page · Personal Care · Australia
Bailey Nelson: 220k visits a month, 107 active Meta ads, Gravity score 521.
Bailey Nelson — Bailey Nelson is an eyewear company that sells glasses, sunglasses, and contact lenses, along with providing comprehensive eye tests and eye care services. In September 2026 baileynelson.com.au drew an estimated 220k visits, up 14% on the month before. It ranks #21 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bailey Nelson is an eyewear company that sells glasses, sunglasses, and contact lenses, along with providing comprehensive eye tests and eye care services.
01 · Traffic
How much traffic Bailey Nelson gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bailey Nelson drew an estimated 220k visits in September 2026, up 14% on the month before.
- Worldwide#54,010of 4.5m sites · Top 5%
- In Australia#1,113of 105k sites · Top 5%
- Personal Care, worldwide#2,183of 215,119 brands · Top 5%
- Personal Care, Australia#21of 6,103 brands · Top 1%
220k
estimated visits in September
1 mo ▲ +14.0%4 mo ▼ −0.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bailey Nelson.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bailey Nelson holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Health & Medical
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bailey Nelson sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bailey Nelson's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Bailey Nelson in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Bailey Nelson is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bailey Nelson runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (text, video).
Whitford, get ready!Bailey Nelson13 Oct 2026image
Rosalie Large Glasses, AntiqueBailey Nelson12 Oct 2026image
Come visit usBailey Nelson9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Ben Buckler Eyewear Pty Ltdverified
Text ad19 Oct 2026Ben Buckler Eyewear Pty Ltdverified
Text ad19 Oct 2026Ben Buckler Eyewear Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bailey Nelson.
The creators who tag @baileynelson on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @baileynelson on Instagram, led by IVY NIU (13.2k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIVY NIU@ivyniu_ · 🇦🇺 AU | Photography visual arts Creator | 13.2k | 0.8% | 6 | Tagged @baileynelson |
06 · Competitors according to Gravity
Who Bailey Nelson competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bailey Nelson among Personal Care brands in Australia. The closest is Oscar Wylee, then optica-optima.com, salmoiraghievigano.it, Eyeglasses.com, glasses.com, Select Eyewear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Oscar Wyleeoscarwylee.com.au | |||||||
| optica-optima.comoptica-optima.com | |||||||
| salmoiraghievigano.itsalmoiraghievigano.it | |||||||
| Eyeglasses.comeyeglasses.com | |||||||
| glasses.comglasses.com | |||||||
| Select Eyewearselecteyewear.com |
07 · Company
The company behind Bailey Nelson.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bailey Nelson is a company based in Australia, founded in 2012 according to LinkedIn. It employs about 621 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2012, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 621 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- baileynelson.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bailey Nelson
What people ask Google about Bailey Nelson.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bailey Nelson legit?
According to Gravity by Benchr, Bailey Nelson is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 621 people on LinkedIn, it has 70,474 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Bailey Nelson known for?
Bailey Nelson is an eyewear company that sells glasses, sunglasses, and contact lenses, along with providing comprehensive eye tests and eye care services. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Bailey Nelson discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bailey Nelson advertises on Facebook and Instagram and on Google, where its offers often run. Check baileynelson.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Bailey Nelson?
Gravity by Benchr records a company based in Australia, founded in 2012 according to LinkedIn, with 621 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bailey Nelson growing?
Not at the moment. Gravity by Benchr estimates about 220,100 visits to baileynelson.com.au in September 2026, up 14% in a month and down 0% over three months. Bailey Nelson ranks #21 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Bailey Nelson's ad budget?
Gravity by Benchr does not publish a spend figure for Bailey Nelson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Bailey Nelson ranks #21 of 6,103 by estimated traffic. Its closest competitors on the same market are Oscar Wylee, optica-optima.com, salmoiraghievigano.it, Eyeglasses.com and glasses.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bailey Nelson.