Brand page · Clothing · Sweden
Baltzar traffic, ads & competitors 85.4k visits a month, 3 active Meta ads.
Baltzar — Baltzar is an online menswear retailer with physical stores including Engelska Herr & Per Ljung in Malmö and Richard Gelding in London, offering elegant menswear and fashionable classics that are well-made and high quality. In September 2026 baltzar.com drew an estimated 85.4k visits, down 26% on the month before. It ranks #1,739 of 97,158 Clothing brands in Sweden.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Baltzar is an online menswear retailer with physical stores including Engelska Herr & Per Ljung in Malmö and Richard Gelding in London, offering elegant menswear and fashionable classics that are well-made and high quality.
01 · Traffic
Baltzar website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Baltzar drew an estimated 85.4k visits in September 2026, down 26% on the month before and up 13% over three months.
- Worldwide#107,296of 4.5m sites · Top 5%
- In United States#35,028of 1.2m sites · Top 5%
- Clothing, worldwide#10,294of 459,295 brands · Top 5%
- Clothing, United States#1,739of 97,158 brands · Top 5%
85.4k
estimated visits in September
1 mo ▼ −26.5%4 mo ▲ +13.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Baltzar reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Baltzar holds 3.6 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 25% of customers give five stars and 50% one star.
Underwear Store Women's Clothing Store Clothing Store Streetwear Store Men's Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Baltzar best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Baltzar sells on Shopify, 60% of its catalogue in stock. The best seller is Navy Blue Lambswool Shawl Collar Cardigan, at SEK 3,895.00, followed by White Gold James Bond Moiré 40mm Braces and Brown Fine Braided Leather 30mm Belt.
#1Navy Blue Lambswool Shawl Collar CardiganBaltzarSEK 3,895.00In stock
#2White Gold James Bond Moiré 40mm BracesBaltzarSEK 1,095.00In stock
#3Brown Fine Braided Leather 30mm BeltBaltzarSEK 1,195.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Baltzar in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 7% of the catalogue
- In stock
- 60%
- Upper price quartile
- US$339.26
- Currency
- SEK
04 · Ads
Baltzar ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Baltzar runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
William Lockie Brown Camel Hair Shawl Collar CardiganBaltzar24 Sept 2026image
William Lockie Brown Camel Hair Shawl Collar CardiganBaltzar21 Sept 2026image
William Lockie Brown Camel Hair Shawl Collar CardiganBaltzar9 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Engelska Herrekiperingen ABverified
Text ad20 Oct 2026Engelska Herrekiperingen ABverified
Text ad20 Oct 2026Engelska Herrekiperingen ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Baltzar influencers
The creators who tag @worldofbaltzar on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @worldofbaltzar on Instagram, led by Engelska Herr - Anno 1906 (154k followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEngelska Herr - Anno 1906@engelskaherr · 🇸🇪 SE | Fashion style luxury Creator | 154k | 3.8% | 5 | Tagged @worldofbaltzar |
06 · Competitors according to Gravity
Baltzar competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Baltzar among Clothing brands in Sweden. The closest is bexley.fr, then oscarjacobson.com, hackett.com, No Man Walks Alone, careofcarl.dk, Blackberrys.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bexley.frbexley.fr | |||||||
| oscarjacobson.comoscarjacobson.com | |||||||
| hackett.comhackett.com | |||||||
| No Man Walks Alonenomanwalksalone.com | |||||||
| careofcarl.dkcareofcarl.dk | |||||||
| Blackberrysblackberrys.com |
07 · Company
Who is behind Baltzar?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Baltzar is a company based in Sweden, founded in 1906 according to LinkedIn, on a domain registered in August 2012. It employs about 12 people.
- Entity country
- 🇸🇪 Sweden
- Founded
- 1906, per LinkedIn
- Domain registered
- 12 Aug 2012
- Employees
- 12 on LinkedIn · 11-50
- Own store
- baltzar.com · Shopify · SEK
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Baltzar
What people ask Google about Baltzar.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Baltzar legit or a scam?
According to Gravity by Benchr, Baltzar is a brand based in Sweden: its website has existed since August 2012, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 342,519 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Baltzar known for?
Baltzar is an online menswear retailer with physical stores including Engelska Herr & Per Ljung in Malmö and Richard Gelding in London, offering elegant menswear and fashionable classics that are well-made and high quality. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Baltzar prices: how much is it?
Baltzar's best seller, Navy Blue Lambswool Shawl Collar Cardigan, sells SEK 3,895.00 on baltzar.com. 60% of the catalogue is in stock. Gravity does not track prices daily: check baltzar.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Baltzar have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Baltzar advertises on Facebook and Instagram and on Google, where its offers often run. Check baltzar.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Baltzar?
Baltzar sells on its own website, baltzar.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Baltzar?
Gravity by Benchr records a company based in Sweden, founded in 1906 according to LinkedIn, on a domain registered in 2012, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Baltzar doing well?
Yes. Gravity by Benchr estimates about 85,400 visits to baltzar.com in September 2026, down 26% in a month and up 13% over three months. Baltzar ranks #1,739 of 97,158 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Baltzar use?
Gravity by Benchr identifies baltzar.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records.
What is Baltzar's ad budget?
Gravity by Benchr does not publish a spend figure for Baltzar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Baltzar ranks #1,739 of 97,158 by estimated traffic. Its closest competitors on the same market are bexley.fr, oscarjacobson.com, hackett.com, No Man Walks Alone and careofcarl.dk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Baltzar.