Brand page · Pet Supplies · United States
BARK traffic, ads & competitors 1.2m visits a month, 55 active Meta ads, Gravity score 495.
BARK — BARK is a dog subscription box company that delivers monthly themed boxes with all-natural treats and clever toys for dogs. In September 2026 bark.co drew an estimated 1.2m visits, down 4% on the month before. It ranks #8 of 7,399 Pet Supplies brands in the United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Pet Supplies brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BARK is a dog subscription box company that delivers monthly themed boxes with all-natural treats and clever toys for dogs.
01 · Traffic
BARK website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BARK drew an estimated 1.2m visits in September 2026, down 4% on the month before and down 9% over three months.
- Worldwide#12,753of 4.5m sites · Top 1%
- In United States#4,252of 1.2m sites · Top 1%
- Pet Supplies, worldwide#41of 52,845 brands · Top 1%
- Pet Supplies, United States#8of 7,399 brands · Top 1%
1.2m
estimated visits in September
1 mo ▼ −3.7%4 mo ▼ −8.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BARK reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BARK holds 2.3 out of 5 on Trustpilot over 7 reviews, 5 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Pet Supply Store Pet Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BARK best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BARK sells on Shopify, 96% of its catalogue in stock. The best seller is BARK 12 Month Subscription, at US$19.99–US$53.00, followed by BARK 6 Month Subscription and BARK 12 Month Subscription - FREE Extra Toys.
#1BARK 12 Month SubscriptionBARKUS$19.99–US$53.00In stock- #2BARK 6 Month SubscriptionBARKUS$19.99–US$59.00In stock
- #3BARK 12 Month Subscription - FREE Extra ToysBARKUS$24.00–US$44.00In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BARK in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 82% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$19.99
- Currency
- USD
04 · Ads
BARK ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BARK runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Free Crocs. Free Shipping. Just Subscribe to BarkBox.BarkBox7 Oct 2026image
Free Crocs. Free Shipping. Just Subscribe to BarkBox.BarkBox7 Oct 2026image
The Toy That Keeps Them Busy for 40 Minutes. Minimum.BarkBox5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BarkBox, Inc.verified
Image ad21 Oct 2026BarkBox, Inc.verified
Text ad21 Oct 2026BarkBox, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BARK influencers
The creators who tag @bark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bark on Instagram, led by Toro (48.3k followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TToro@toro.the.corgi · 🇺🇸 US | Pets nature Creator | 48.3k | 2.4% | 10 | Tagged @bark |
06 · Competitors according to Gravity
BARK competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BARK among Pet Supplies brands in the United States. The closest is Bullymake, then Woof, KONG Company Store, chewy.com, Petsense, PetSmart.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bullymakebullymake.com | |||||||
| Woofmywoof.com | |||||||
| KONG Company Storekongcompany.com | |||||||
| chewy.comchewy.com | |||||||
| Petsensepetsense.com | |||||||
| PetSmartpetsmart.com |
07 · Company
Who is behind BARK?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BARK is a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in July 2010. It employs about 1,004 people and is listed at seed stage.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2012, per LinkedIn
- Domain registered
- 21 Jul 2010
- Status
- Operating
- Employees
- 1,004 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Own store
- bark.co · Shopify · USD
- Catalogue
- 239 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BARK
What people ask Google about BARK.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BARK legit or a scam?
According to Gravity by Benchr, BARK is a brand based in New York, United States: its website has existed since July 2010, it sells on a Shopify store, it employs 1,004 people on LinkedIn, it has 1,992,833 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is BARK?
BARK is a dog subscription box company that delivers monthly themed boxes with all-natural treats and clever toys for dogs. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
BARK prices: how much is it?
BARK's best seller, BARK 12 Month Subscription, sells from US$19.99 to US$53.00 on bark.co. 96% of the catalogue is in stock. Gravity does not track prices daily: check bark.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does BARK have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BARK advertises on Facebook and Instagram and on Google, where its offers often run. Check bark.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BARK?
BARK sells on its own website, bark.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BARK?
Gravity by Benchr records a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in 2010, with 1,004 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BARK doing well?
Not at the moment. Gravity by Benchr estimates about 1,176,300 visits to bark.co in September 2026, down 4% in a month and down 9% over three months. BARK ranks #8 of 7,399 Pet Supplies brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BARK use?
Gravity by Benchr identifies bark.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does BARK spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BARK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in the United States?
Among Pet Supplies brands in the United States in the Gravity by Benchr index, BARK ranks #8 of 7,399 by estimated traffic. Its closest competitors on the same market are Bullymake, Woof, KONG Company Store, chewy.com and Petsense. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BARK.