Brand page · Personal Care · United States
Bask and Lather Co: 3.5m visits a month, 1,116 active Meta ads, Gravity score 598.
Bask and Lather Co — Bask & Lather Co is a direct-to-consumer haircare brand that offers natural products for hair growth and hair loss prevention. In September 2026 baskandlatherco.com drew an estimated 3.5m visits, up 41% on the month before. It ranks #11 of 33,626 Personal Care brands in United States and holds a 4.7 Trustpilot rating over 3,531 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bask & Lather Co is a direct-to-consumer haircare brand that offers natural products for hair growth and hair loss prevention.
01 · Traffic
How much traffic Bask and Lather Co gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bask and Lather Co drew an estimated 3.5m visits in September 2026, up 41% on the month before and up 68% over three months.
- Worldwide#5,219of 4.5m sites · Top 1%
- In United States#1,764of 1.2m sites · Top 1%
- Personal Care, worldwide#156of 215,119 brands · Top 1%
- Personal Care, United States#11of 33,626 brands · Top 1%
3.5m
estimated visits in September
1 mo ▲ +41.2%4 mo ▲ +68.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bask and Lather Co.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bask and Lather Co holds 4.7 out of 5 on Trustpilot over 3,531 reviews, 2,847 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places Bask and Lather Co in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bask and Lather Co sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bask and Lather Co sells on Shopify, 99% of its catalogue in stock. The best seller is Premium Shipping Protection, at US$0.98–US$74.25, followed by Strong Hold - Thick Edges - Edge Control and Scalp Stimulator | Hair Growth Oil.
#1Premium Shipping ProtectionBask and Lather CoUS$0.98–US$74.25In stock
#2Strong Hold - Thick Edges - Edge ControlBask and Lather CoUS$9.99–US$15.99In stock
#3Scalp Stimulator | Hair Growth OilBask and Lather CoUS$19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bask and Lather Co in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 100% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$53.74
- Currency
- USD
04 · Ads
What Bask and Lather Co is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bask and Lather Co runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since January 2024 (text, video).
Treat Your ScalpBask & Lather Co6 Oct 2026video
Bask & Lather CoBask & Lather Co6 Oct 2026image
Revive Your Curls This Wash DayBask & Lather Co6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Bask and Lather LLCverified
Text ad21 Oct 2026Bask and Lather LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bask and Lather Co.
The creators who tag @baskandlatherco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Bask and Lather Co competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bask and Lather Co among Personal Care brands in United States. The closest is iluvcolors.com, then Scalp D, Man Matters, neofollics.nl, rhute, Yoracare.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| iluvcolors.comiluvcolors.com | |||||||
| Scalp Dscalp-d.com | |||||||
| Man Mattersmanmatters.com | |||||||
| neofollics.nlneofollics.nl | |||||||
| rhuterhutehair.com | |||||||
| Yoracareyoracare.com |
07 · Company
The company behind Bask and Lather Co.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bask and Lather Co is a company based in YONKERS, United States, founded in 2020 according to LinkedIn, on a domain registered in November 2020. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · YONKERS
- Founded
- 2020, per LinkedIn
- Domain registered
- 26 Nov 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- baskandlatherco.com · Shopify · USD
- Catalogue
- 73 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bask and Lather Co
What people ask Google about Bask and Lather Co.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bask and Lather Co legit or a scam?
According to Gravity by Benchr, Bask and Lather Co is a brand based in YONKERS, United States: its website has existed since November 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 932,002 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Bask and Lather Co?
Customers rate Bask and Lather Co 4.7 out of 5 on Trustpilot over 3,531 reviews, 2,847 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bask and Lather Co known for?
Bask & Lather Co is a direct-to-consumer haircare brand that offers natural products for hair growth and hair loss prevention. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 80% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Bask and Lather Co prices: how much is it?
Bask and Lather Co's best seller, Premium Shipping Protection, sells from US$0.98 to US$74.25 on baskandlatherco.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check baskandlatherco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Bask and Lather Co have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bask and Lather Co advertises on Facebook and Instagram and on Google, where its offers often run. Check baskandlatherco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bask and Lather Co?
Bask and Lather Co sells on its own website, baskandlatherco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Bask and Lather Co?
Gravity by Benchr records a company based in YONKERS, United States, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bask and Lather Co growing?
Yes. Gravity by Benchr estimates about 3,485,600 visits to baskandlatherco.com in September 2026, up 41% in a month and up 68% over three months. Bask and Lather Co ranks #11 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bask and Lather Co use?
Gravity by Benchr identifies baskandlatherco.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Bask and Lather Co's ad budget?
Gravity by Benchr does not publish a spend figure for Bask and Lather Co on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Bask and Lather Co ranks #11 of 33,626 by estimated traffic. Its closest competitors on the same market are iluvcolors.com, Scalp D, Man Matters, neofollics.nl and rhute. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bask and Lather Co.