Brand page · Clothing · Germany
Baur: 3.5M visits a month, 129 active Meta ads, Gravity score 560.
Baur — BAUR-Gruppe is a German e-commerce company specializing in online retail of fashion, shoes, and furniture. It offers services like installment payments and comprehensive customer service as part of the Otto Group. In September 2026 baur.de drew an estimated 3.5M visits, down 6% on the month before. It ranks #10 of 7,326 Clothing brands in Germany and holds a 4.2 Trustpilot rating over 17,708 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Clothing brands in Germany with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BAUR-Gruppe is a German e-commerce company specializing in online retail of fashion, shoes, and furniture. It offers services like installment payments and comprehensive customer service as part of the Otto Group.
01 · Traffic
How much traffic Baur gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Baur drew an estimated 3.5M visits in September 2026, down 6% on the month before and down 5% over three months.
- Worldwide#5,230of 4.5M sites · Top 1%
- In Germany#238of 184K sites · Top 1%
- Clothing, worldwide#335of 459,295 brands · Top 1%
- Clothing, Germany#10of 7,326 brands · Top 1%
3.5M
estimated visits in September
1 mo ▼ −6.3%4 mo ▼ −4.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Baur.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Baur holds 4.2 out of 5 on Trustpilot over 17,708 reviews, 2,756 of them in the last twelve months: 65% of customers give five stars and 22% one star. That volume places Baur in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Furniture Store Jewelry Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Baur sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Baur's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Baur in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Baur is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Baur runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2023 (image, text, video).
"Lico Hallenschuh ""Sportschuh Marvin"""BAUR6 Oct 2026image
€199.00BAUR6 Oct 2026image
Neue Möbel, neues WohngefühlBAUR5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Baur Versand (GmbH & Co KG)verified
Text ad21 Oct 2026Baur Versand (GmbH & Co KG)verified
Text ad21 Oct 2026Baur Versand (GmbH & Co KG)verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Baur.
The creators who tag @baur.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Baur competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Baur among Clothing brands in Germany. The closest is Quelle, then otto.de, universal.at, Otto, Jelmoli, Ackermann.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Quellequelle.de | |||||||
| otto.deotto.de | |||||||
| universal.atuniversal.at | |||||||
| Ottoottoversand.at | |||||||
| Jelmolijelmoli-shop.ch | |||||||
| Ackermannackermann.ch |
07 · Company
The company behind Baur.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Baur is a company based in Germany, founded in 1945 according to LinkedIn. It employs about 148 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1945, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 148 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- baur.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Baur
What people ask Google about Baur.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Baur a legit company?
According to Gravity by Benchr, Baur is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 148 people on LinkedIn, it has 61,607 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Baur reviews: is it worth it?
Customers rate Baur 4.2 out of 5 on Trustpilot over 17,708 reviews, 2,756 of them in the last twelve months: 65% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Baur sell?
BAUR-Gruppe is a German e-commerce company specializing in online retail of fashion, shoes, and furniture. It offers services like installment payments and comprehensive customer service as part of the Otto Group. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Baur discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Baur advertises on Facebook and Instagram and on Google, where its offers often run. Check baur.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Baur?
Gravity by Benchr records a company based in Germany, founded in 1945 according to LinkedIn, with 148 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Baur doing well?
Not at the moment. Gravity by Benchr estimates about 3,478,300 visits to baur.de in September 2026, down 6% in a month and down 5% over three months. Baur ranks #10 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Baur's ad budget?
Gravity by Benchr does not publish a spend figure for Baur on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, Baur ranks #10 of 7,326 by estimated traffic. Its closest competitors on the same market are Quelle, otto.de, universal.at, Otto, Jelmoli. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Baur.