Brand page · Electronics Accessories · Austria
Universal: 885K visits a month, 49 active Meta ads.
Universal — Universal is an Austrian online shop that sells furniture, technology, multimedia, and home goods. The company offers a variety of products including furniture, home textiles, household appliances, and multimedia items. In September 2026 universal.at drew an estimated 885K visits, up 26% on the month before. It ranks #1 of 86 Electronics Accessories brands in Austria and holds a 1.7 Trustpilot rating over 1,578 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Universal is an Austrian online shop that sells furniture, technology, multimedia, and home goods. The company offers a variety of products including furniture, home textiles, household appliances, and multimedia items.
01 · Traffic
How much traffic Universal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Universal drew an estimated 885K visits in September 2026, up 26% on the month before and down 6% over three months.
- Worldwide#15,955of 4.5M sites · Top 1%
- In Austria#57of 18.9K sites · Top 1%
- Electronics Accessories, worldwide#207of 56,814 brands · Top 1%
- Electronics Accessories, Austria#1of 86 brands · Top 5%
885K
estimated visits in September
1 mo ▲ +25.8%4 mo ▼ −6.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Universal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Universal holds 1.7 out of 5 on Trustpilot over 1,578 reviews, 93 of them in the last twelve months: 45% of customers give five stars and 44% one star. That volume places Universal in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics & Technology
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Universal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Universal's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Universal in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Universal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Universal runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (text).
Wohn-Update: Jetzt 20% Rabatt sichern!Universal Versand6 Oct 2026video
BrüttingUniversal Versand6 Oct 2026image
Maier sportsUniversal Versand6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Otto Austria Group GmbHverified
Text ad21 Oct 2026Otto Austria Group GmbHverified
Text ad21 Oct 2026Otto Austria Group GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Universal.
The creators who tag @universal.versand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @universal.versand on Instagram, led by jö Bonus Club (16.6K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| jjö Bonus Club@deinjoebonusclub · 🇦🇹 AT | Fitness sport bodybuilding Creator | 16.6K | 0.1% | 1 | Tagged @universal.versand |
06 · Competitors according to Gravity
Who Universal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Universal among Electronics Accessories brands in Austria. The closest is but.fr, then Quelle, otto.de, Hipercor, rueducommerce.fr, mediamarkt.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| but.frbut.fr | |||||||
| Quellequelle.de | |||||||
| otto.deotto.de | |||||||
| Hipercorhipercor.es | |||||||
| rueducommerce.frrueducommerce.fr | |||||||
| mediamarkt.nlmediamarkt.nl |
07 · Company
The company behind Universal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Universal is a company based in Austria.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇹 Austria
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- universal.at
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Universal
What people ask Google about Universal.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Universal a legit company?
According to Gravity by Benchr, Universal is a brand based in Austria: its Trustpilot profile is claimed by the brand, it has 17,669 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Universal reviews: is it worth it?
Customers rate Universal 1.7 out of 5 on Trustpilot over 1,578 reviews, 93 of them in the last twelve months: 45% give five stars, 44% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Universal?
Universal is an Austrian online shop that sells furniture, technology, multimedia, and home goods. The company offers a variety of products including furniture, home textiles, household appliances, and multimedia items. Gravity by Benchr classifies it under Electronics Accessories. Source: Gravity by Benchr product classification.
Does Universal have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Universal advertises on Facebook and Instagram and on Google, where its offers often run. Check universal.at for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Universal growing?
Not at the moment. Gravity by Benchr estimates about 884,600 visits to universal.at in September 2026, up 26% in a month and down 6% over three months. Universal ranks #1 of 86 Electronics Accessories brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Universal spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Universal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in Austria?
Among Electronics Accessories brands in Austria in the Gravity by Benchr index, Universal ranks #1 of 86 by estimated traffic. Its closest competitors on the same market are but.fr, Quelle, otto.de, Hipercor, rueducommerce.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Universal.