Brand page · Clothing · Germany
OTTO: 57.1M visits a month, 172 active Meta ads.
OTTO — OTTO is a German online retail company that sells fashion, furniture, and technology products. It operates as one of the largest German online shops with over 18 million items from more than 34,000 brands. In September 2026 otto.de drew an estimated 57.1M visits, up 1% on the month before. It ranks #1 of 7,326 Clothing brands in Germany and holds a 3.7 Trustpilot rating over 119,979 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
OTTO is a German online retail company that sells fashion, furniture, and technology products. It operates as one of the largest German online shops with over 18 million items from more than 34,000 brands.
01 · Traffic
How much traffic OTTO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OTTO drew an estimated 57.1M visits in September 2026, up 1% on the month before and up 9% over three months.
- Worldwide#377of 4.5M sites · Top 1%
- In Germany#21of 184K sites · Top 1%
- Clothing, worldwide#21of 459,295 brands · Top 1%
- Clothing, Germany#1of 7,326 brands · Top 1%
57.1M
estimated visits in September
1 mo ▲ +1.2%4 mo ▲ +9.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OTTO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OTTO holds 3.7 out of 5 on Trustpilot over 119,979 reviews, 8,120 of them in the last twelve months: 69% of customers give five stars and 16% one star. That volume places OTTO in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OTTO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read OTTO's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places OTTO in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What OTTO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OTTO runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since June 2022 (image, text).
TommyJeans bei OTTO.OTTO7 Oct 2026video
TommyJeans bei OTTO.OTTO6 Oct 2026video
TommyJeans bei OTTO.OTTO6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Otto GmbH & Co. KGaAverified
Text ad21 Oct 2026Otto GmbH & Co. KGaAverified
Text ad21 Oct 2026Otto GmbH & Co. KGaAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OTTO.
The creators who tag @otto_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @otto_de on Instagram, led by Fatos (17.5K followers, 5.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFatos@homeflairs · 🇩🇪 DE | Decoration garden diy Creator | 17.5K | 5.4% | 7 | Tagged @otto_de |
06 · Competitors according to Gravity
Who OTTO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OTTO among Clothing brands in Germany. The closest is Otto, then Quelle, universal.at, Baur, rueducommerce.fr, Extra.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ottoottoversand.at | |||||||
| Quellequelle.de | |||||||
| universal.atuniversal.at | |||||||
| Baurbaur.de | |||||||
| rueducommerce.frrueducommerce.fr | |||||||
| Extraextra.com.br |
07 · Company
The company behind OTTO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OTTO is a company based in Germany, founded in 1949 according to LinkedIn. It employs about 6,000 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1949, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,000 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- otto.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OTTO
What people ask Google about OTTO.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OTTO a legit company?
According to Gravity by Benchr, OTTO is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 6,000 people on LinkedIn, it has 498,728 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
OTTO reviews: is it worth it?
Customers rate OTTO 3.7 out of 5 on Trustpilot over 119,979 reviews, 8,120 of them in the last twelve months: 69% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OTTO sell?
OTTO is a German online retail company that sells fashion, furniture, and technology products. It operates as one of the largest German online shops with over 18 million items from more than 34,000 brands. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does OTTO have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OTTO advertises on Facebook and Instagram and on Google, where its offers often run. Check otto.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind OTTO?
Gravity by Benchr records a company based in Germany, founded in 1949 according to LinkedIn, with 6,000 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is OTTO doing well?
Yes. Gravity by Benchr estimates about 57,091,600 visits to otto.de in September 2026, up 1% in a month and up 9% over three months. OTTO ranks #1 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does OTTO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OTTO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, OTTO ranks #1 of 7,326 by estimated traffic. Its closest competitors on the same market are Otto, Quelle, universal.at, Baur, rueducommerce.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OTTO.