Brand page · Clothing · United States
BCBG traffic, ads & competitors 114k visits a month, 12 active Meta ads, Gravity score 489.
BCBG — BCBGMAXAZRIA is a lifestyle brand for women offering sophisticated, confident designs including dresses, gowns, shoes, handbags, and ready-to-wear clothing that takes customers from work to the weekend in style. In September 2026 bcbg.com drew an estimated 114k visits, down 2% on the month before. It ranks #1,331 of 97,158 Clothing brands in the United States and holds a 1.3 Trustpilot rating over 121 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BCBGMAXAZRIA is a lifestyle brand for women offering sophisticated, confident designs including dresses, gowns, shoes, handbags, and ready-to-wear clothing that takes customers from work to the weekend in style.
01 · Traffic
BCBG website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BCBG drew an estimated 114k visits in September 2026, down 2% on the month before and up 19% over three months.
- Worldwide#84,050of 4.5m sites · Top 5%
- In United States#27,633of 1.2m sites · Top 5%
- Clothing, worldwide#7,998of 459,295 brands · Top 5%
- Clothing, United States#1,331of 97,158 brands · Top 5%
114k
estimated visits in September
1 mo ▼ −2.3%4 mo ▲ +18.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BCBG reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BCBG holds 1.3 out of 5 on Trustpilot over 121 reviews, 1 of them in the last twelve months: 3% of customers give five stars and 89% one star. That volume places BCBG in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BCBG best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BCBG sells on Shopify, 39% of its catalogue in stock. The best seller is Cowl Neck Halter Gown, at US$398.00, followed by Marisol Jumpsuit and Joey Gown.
#1Cowl Neck Halter GownBCBGUS$398.00In stock
#2Marisol JumpsuitBCBGUS$143.00In stock
#3Joey GownBCBGUS$468.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BCBG in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 19% of the catalogue
- In stock
- 39%
- Upper price quartile
- US$187.00
- Currency
- USD
04 · Ads
BCBG ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BCBG runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2025 (image, text).
The art of the entrance, mastered by @tammounna in the Mathea Gown #BCBGMAXAZRIABCBGMAXAZRIA6 Oct 2026video
One Shoulder DressBCBGMAXAZRIA29 Jun 2026image
Embellished Cut-Out GownBCBGMAXAZRIA28 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Group JS Internationalverified
Text ad16 Sept 2026All For Fun Travel, LLCverified
Text ad14 Jun 2026Group JS Internationalverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BCBG influencers
The creators who tag @bcbgmaxazria on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bcbgmaxazria on Instagram, led by Elizabeth Kennedy (49k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElizabeth Kennedy@elizabethkennedynewyork · 🇺🇸 US | Fashion style luxury Creator | 49k | 0.1% | 5 | Tagged @bcbgmaxazria |
06 · Competitors according to Gravity
BCBG competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BCBG among Clothing brands in the United States. The closest is LEAU, then Miss Circle, Shona Joy, Kiyonna, Jude Connally, AMUR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LEAUleauclothing.com | |||||||
| Miss Circlemisscircle.com | |||||||
| Shona Joyshonajoy.com | |||||||
| Kiyonnakiyonna.com | |||||||
| Jude Connallyjudeconnally.com | |||||||
| AMURamur.com |
07 · Company
Who is behind BCBG?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BCBG is a company based in New York, United States, founded in 1989 according to LinkedIn, on a domain registered in July 1996. It employs about 1,644 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 1989, per LinkedIn
- Domain registered
- 12 Jul 1996
- Status
- was_acquired
- Employees
- 1,644 on LinkedIn
- Funding stage
- M and a
- Own store
- bcbg.com · Shopify · USD
- Catalogue
- 119 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BCBG
What people ask Google about BCBG.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BCBG legit?
According to Gravity by Benchr, BCBG is a brand based in New York, United States: its website has existed since July 1996, it sells on a Shopify store, it employs 1,644 people on LinkedIn, it has 893,157 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BCBG reviews
Customers rate BCBG 1.3 out of 5 on Trustpilot over 121 reviews, 1 of them in the last twelve months: 3% give five stars, 89% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BCBG?
BCBGMAXAZRIA is a lifestyle brand for women offering sophisticated, confident designs including dresses, gowns, shoes, handbags, and ready-to-wear clothing that takes customers from work to the weekend in style. Gravity by Benchr classifies it under Clothing, with Dresses making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
BCBG prices: how much is it?
BCBG's best seller, Cowl Neck Halter Gown, sells US$398.00 on bcbg.com. 39% of the catalogue is in stock. Gravity does not track prices daily: check bcbg.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
BCBG promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BCBG advertises on Facebook and Instagram and on Google, where its offers often run. Check bcbg.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BCBG?
BCBG sells on its own website, bcbg.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BCBG?
Gravity by Benchr records a company based in New York, United States, founded in 1989 according to LinkedIn, on a domain registered in 1996, with 1,644 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BCBG doing well?
Yes. Gravity by Benchr estimates about 113,900 visits to bcbg.com in September 2026, down 2% in a month and up 19% over three months. BCBG ranks #1,331 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BCBG use?
Gravity by Benchr identifies bcbg.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does BCBG spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BCBG on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, BCBG ranks #1,331 of 97,158 by estimated traffic. Its closest competitors on the same market are LEAU, Miss Circle, Shona Joy, Kiyonna and Jude Connally. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BCBG.