Brand page · Clothing · United States
Shona Joy: 48.2k visits a month, 175 active Meta ads, Gravity score 493.
Shona Joy — Shona Joy US is a designer women's clothing brand that offers timeless and wearable fashion for women, with a focus on simplicity and sophistication. In September 2026 shonajoy.com drew an estimated 48.2k visits, down 40% on the month before. It ranks #2,865 of 97,158 Clothing brands in United States and holds a 1.7 Trustpilot rating over 96 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shona Joy US is a designer women's clothing brand that offers timeless and wearable fashion for women, with a focus on simplicity and sophistication.
01 · Traffic
How much traffic Shona Joy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shona Joy drew an estimated 48.2k visits in September 2026, down 40% on the month before and down 46% over three months.
- Worldwide#175,445of 4.5m sites · Top 5%
- In United States#56,136of 1.2m sites · Top 5%
- Clothing, worldwide#16,867of 459,295 brands · Top 5%
- Clothing, United States#2,865of 97,158 brands · Top 5%
48.2k
estimated visits in September
1 mo ▼ −40.5%4 mo ▼ −46.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shona Joy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shona Joy holds 1.7 out of 5 on Trustpilot over 96 reviews, 23 of them in the last twelve months: 11% of customers give five stars and 82% one star. That volume places Shona Joy in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shona Joy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Shona Joy sells on Shopify, 91% of its catalogue in stock. The best seller is LA LUNE FRILL CUFF BIAS MIDI DRESS - CREAM, at US$380.00, followed by LA LUNE LACE BACK MAXI DRESS - CREAM and LA LUNE TUXEDO TROUSER - CREAM.
#1LA LUNE FRILL CUFF BIAS MIDI DRESS - CREAMShona JoyUS$380.00In stock
#2LA LUNE LACE BACK MAXI DRESS - CREAMShona JoyUS$360.00In stock
#3LA LUNE TUXEDO TROUSER - CREAMShona JoyUS$150.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Shona Joy in its comparison group.
- Average rating
- 4.30 / 5
- Rated products
- 17% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$340.00
- Currency
- USD
04 · Ads
What Shona Joy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shona Joy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Shona Joy | New Sale DropShona Joy7 Oct 2026video
Shona Joy | New Sale DropShona Joy7 Oct 2026video
Shona Joy | New Sale DropShona Joy7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Shona Joyverified
Text ad21 Oct 2026Shona Joyverified
Image ad20 Oct 2026Shona Joyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shona Joy.
The creators who tag @shonajoy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shonajoy on Instagram, led by Shannon Hansen (75.4k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShannon Hansen@shanchansen · INTL | Photography visual arts Creator | 75.4k | 0.3% | 4 | Tagged @shonajoy |
06 · Competitors according to Gravity
Who Shona Joy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shona Joy among Clothing brands in United States. The closest is BCBG, then Aliava, M I S A, LEAU, AMUR, Ellitáne.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BCBGbcbg.com | |||||||
| Aliavaaliava.com | |||||||
| M I S Amisalosangeles.com | |||||||
| LEAUleauclothing.com | |||||||
| AMURamur.com | |||||||
| Ellitáneellitane.com |
07 · Company
The company behind Shona Joy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shona Joy is a company based in Duluth, United States, founded in 2000 according to LinkedIn, on a domain registered in December 2010. It employs about 51 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Duluth
- Founded
- 2000, per LinkedIn
- Domain registered
- 1 Dec 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 51 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shonajoy.com · Shopify · USD
- Catalogue
- 819 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shona Joy
What people ask Google about Shona Joy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shona Joy legit?
According to Gravity by Benchr, Shona Joy is a brand based in Duluth, United States: its website has existed since December 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 51 people on LinkedIn, it has 697,174 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Shona Joy?
Customers rate Shona Joy 1.7 out of 5 on Trustpilot over 96 reviews, 23 of them in the last twelve months: 11% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Shona Joy?
Shona Joy US is a designer women's clothing brand that offers timeless and wearable fashion for women, with a focus on simplicity and sophistication. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.
Shona Joy prices: how much is it?
Shona Joy's best seller, LA LUNE FRILL CUFF BIAS MIDI DRESS - CREAM, sells US$380.00 on shonajoy.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check shonajoy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Shona Joy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shona Joy advertises on Facebook and Instagram and on Google, where its offers often run. Check shonajoy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Shona Joy?
Shona Joy sells on its own website, shonajoy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Shona Joy?
Gravity by Benchr records a company based in Duluth, United States, founded in 2000 according to LinkedIn, on a domain registered in 2010, with 51 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Shona Joy doing well?
Not at the moment. Gravity by Benchr estimates about 48,200 visits to shonajoy.com in September 2026, down 40% in a month and down 46% over three months. Shona Joy ranks #2,865 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shona Joy use?
Gravity by Benchr identifies shonajoy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Shona Joy's ad budget?
Gravity by Benchr does not publish a spend figure for Shona Joy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Shona Joy ranks #2,865 of 97,158 by estimated traffic. Its closest competitors on the same market are BCBG, Aliava, M I S A, LEAU and AMUR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shona Joy.