Brand page · Personal Care · United States

Beardbrand Top 5% worldwide Top 5% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
beardbrand.com·🇺🇸 Austin, United States· Shopify·Since 2012

Beardbrand: 156K visits a month, 59 active Meta ads, Gravity score 565.

Beardbrand — Beardbrand is a fragrance house disguised as a beard care company that provides educational content and grooming products for men including beard oil, hair products, and fragrances. In September 2026 beardbrand.com drew an estimated 156K visits, down 25% on the month before. It ranks #527 of 33,626 Personal Care brands in United States.

beardbrand.com@beardbrand 347KYouTube 2.1MFacebookLinkedIn 2.1KTrustpilot 4.1Meta Ad Library 59

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
156K
−25% vs. August 2026
Instagram followers
347K
4,068 posts · @beardbrand
Trustpilot
4.1
5 reviews · 2 in 12 months
Meta ads
59
active · on Google since 2026
Products
86%
in stock · 47 collections
Rank in United States
#527
of 33,626 in Personal Care
LinkedIn
2.1K
followers · 9 employees
Earned media value
€353.9k
per month, Instagram

Gravity score

565/ 1000 · 10 of 10 indicators rated
Brand Power759
Momentum247
Performance689

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Beardbrand is a fragrance house disguised as a beard care company that provides educational content and grooming products for men including beard oil, hair products, and fragrances.

01 · Traffic

How much traffic Beardbrand gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Beardbrand drew an estimated 156K visits in September 2026, down 25% on the month before and down 29% over three months.

  • Worldwide#64,615of 4.5M sites · Top 5%
  • In United States#21,282of 1.2M sites · Top 5%
  • Personal Care, worldwide#3,053of 215,119 brands · Top 5%
  • Personal Care, United States#527of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

156K

estimated visits in September

1 mo ▼ −25.0%4 mo ▼ −29.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Beardbrand.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Beardbrand holds 4.1 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 100% of customers give five stars and 0% one star.

Trustpilotread 20 Oct 2026
4.1TrustScore · 5 reviews · 2 in 12 months
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%

Cosmetics Store Beauty Product Supplier Hair Product Store Cosmetic Products Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Beardbrand sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Beardbrand sells on Shopify, 86% of its catalogue in stock. The best seller is Beard Comb, at US$19.00–US$21.00, followed by Beard Brush and Tweezers.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Shaving & Grooming33%
Cosmetics24%
Hair Care21%
Deodorants & Anti-Perspirant8%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care88%
Bundles8%
Clothing2%
Personal Services2%
Books2%

The dominant category places Beardbrand in its comparison group.

Prices and ratingsstore data
Average rating
4.51 / 5
Rated products
100% of the catalogue
In stock
86%
Upper price quartile
US$49.75
Currency
USD

05 · Influencers

Who talks about Beardbrand.

The creators who tag @beardbrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @beardbrand on Instagram, led by ★ ᴀʏᴋᴜᴛ ᴍᴇᴅᴜsᴀ ★ (10K followers, 0.9% engagement).

Influencersaccounts tagging @beardbrand · Instagram
AccountProfileFollowersEngagementTagsRelationship
★★ ᴀʏᴋᴜᴛ ᴍᴇᴅᴜsᴀ ★@aykutmedusa · 🇹🇷 TRBeauty cosmetics skincare Creator10K0.9%5Tagged @beardbrand
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Beardbrand competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Beardbrand among Personal Care brands in United States. The closest is The Beard Struggle, then The Beard Club, Live Bearded, The Man Company, Beardo, Every Man Jack.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
The Beard Strugglethebeardstruggle.com
The Beard Clubthebeardclub.com
Live Beardedlivebearded.com
The Man Companythemancompany.com
Beardobeardo.in
Every Man Jackeverymanjack.com
Competitors Gravity finds for Beardbrand. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Beardbrand with The Beard Struggle

07 · Company

The company behind Beardbrand.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Beardbrand is a company based in Austin, United States, founded in 2012 according to LinkedIn, on a domain registered in January 2012. It employs about 9 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Austin
Founded
2012, per LinkedIn
Domain registered
25 Jan 2012
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
9 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
beardbrand.com · Shopify · USD
Catalogue
47 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Beardbrand

What people ask Google about Beardbrand.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Beardbrand legit?

According to Gravity by Benchr, Beardbrand is a brand based in Austin, United States: its website has existed since January 2012, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 347,005 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Beardbrand sell?

Beardbrand is a fragrance house disguised as a beard care company that provides educational content and grooming products for men including beard oil, hair products, and fragrances. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Beardbrand prices: how much is it?

Beardbrand's best seller, Beard Comb, sells from US$19.00 to US$21.00 on beardbrand.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check beardbrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Beardbrand discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Beardbrand advertises on Facebook and Instagram and on Google, where its offers often run. Check beardbrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Beardbrand?

Beardbrand sells on its own website, beardbrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Beardbrand?

Gravity by Benchr records a company based in Austin, United States, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Beardbrand growing?

Not at the moment. Gravity by Benchr estimates about 155,700 visits to beardbrand.com in September 2026, down 25% in a month and down 29% over three months. Beardbrand ranks #527 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Beardbrand use?

Gravity by Benchr identifies beardbrand.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Beardbrand's ad budget?

Gravity by Benchr does not publish a spend figure for Beardbrand on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Beardbrand ranks #527 of 33,626 by estimated traffic. Its closest competitors on the same market are The Beard Struggle, The Beard Club, Live Bearded, The Man Company, Beardo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Beardbrand.