Brand page · Personal Care · United States
The Beard Club: 314k visits a month, 753 active Meta ads, Gravity score 514.
The Beard Club — The Beard Club is a men's grooming brand that sells beard care products and grooming essentials designed to nourish, strengthen, and style beards of all lengths and textures. In September 2026 thebeardclub.com drew an estimated 314k visits, down 9% on the month before. It ranks #244 of 33,626 Personal Care brands in United States and holds a 3.9 Trustpilot rating over 215 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Beard Club is a men's grooming brand that sells beard care products and grooming essentials designed to nourish, strengthen, and style beards of all lengths and textures.
01 · Traffic
How much traffic The Beard Club gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Beard Club drew an estimated 314k visits in September 2026, down 9% on the month before and down 24% over three months.
- Worldwide#36,135of 4.5m sites · Top 1%
- In United States#11,728of 1.2m sites · Top 1%
- Personal Care, worldwide#1,521of 215,119 brands · Top 1%
- Personal Care, United States#244of 33,626 brands · Top 1%
314k
estimated visits in September
1 mo ▼ −8.7%4 mo ▼ −24.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Beard Club.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Beard Club holds 3.9 out of 5 on Trustpilot over 215 reviews, 165 of them in the last twelve months: 60% of customers give five stars and 34% one star. That volume places The Beard Club in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store Barber Supply Store Health and Beauty Shop Cosmetics Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Beard Club sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Beard Club sells on Shopify, 99% of its catalogue in stock. The best seller is Beard Growth Oil, at US$17.00, followed by Beard Growth Vitamins and Beard Shampoo.
#1Beard Growth OilThe Beard ClubUS$17.00In stock
#2Beard Growth VitaminsThe Beard ClubUS$22.00In stock
#3Beard ShampooThe Beard ClubUS$12.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Beard Club in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 93% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$75.00
- Currency
- USD
04 · Ads
What The Beard Club is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Beard Club runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text).
Does Your Beard Need Help? 🧔❓Beard Club7 Oct 2026video
Does Your Beard Need Help? 🧔❓Beard Club7 Oct 2026video
Does Your Beard Need Help? 🧔❓Beard Club7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Beard Club, Incverified
Text ad20 Oct 2026The Beard Club, Incverified
Text ad20 Oct 2026The Beard Club, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Beard Club.
The creators who tag @thebeardclub on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thebeardclub on Instagram, led by Paul (20.7k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPaul@paulyd_1 · INTL | Fitness sport bodybuilding Creator | 20.7k | 0.4% | 10 | Tagged @thebeardclub |
06 · Competitors according to Gravity
Who The Beard Club competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Beard Club among Personal Care brands in United States. The closest is Beardbrand, then Live Bearded, The Beard Struggle, Ippos Beard, Beardburys, Uppercut Deluxe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beardbrandbeardbrand.com | |||||||
| Live Beardedlivebearded.com | |||||||
| The Beard Strugglethebeardstruggle.com | |||||||
| Ippos Beardipposbeard.com | |||||||
| Beardburysbeardburys.com | |||||||
| Uppercut Deluxeuppercutdeluxe.com |
07 · Company
The company behind The Beard Club.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Beard Club is a company based in Newport Beach, United States, founded in 2015 according to LinkedIn, on a domain registered in April 2008. It employs about 31 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Newport Beach
- Founded
- 2015, per LinkedIn
- Domain registered
- 1 Apr 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thebeardclub.com · Shopify · USD
- Catalogue
- 299 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Beard Club
What people ask Google about The Beard Club.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Beard Club legit or a scam?
According to Gravity by Benchr, The Beard Club is a brand based in Newport Beach, United States: its website has existed since April 2008, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 594,258 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Beard Club reviews: is it worth it?
Customers rate The Beard Club 3.9 out of 5 on Trustpilot over 215 reviews, 165 of them in the last twelve months: 60% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Beard Club?
The Beard Club is a men's grooming brand that sells beard care products and grooming essentials designed to nourish, strengthen, and style beards of all lengths and textures. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Beard Club cost?
The Beard Club's best seller, Beard Growth Oil, sells US$17.00 on thebeardclub.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check thebeardclub.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Beard Club promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Beard Club advertises on Facebook and Instagram and on Google, where its offers often run. Check thebeardclub.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Beard Club?
The Beard Club sells on its own website, thebeardclub.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Beard Club?
Gravity by Benchr records a company based in Newport Beach, United States, founded in 2015 according to LinkedIn, on a domain registered in 2008, with 31 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Beard Club growing?
Not at the moment. Gravity by Benchr estimates about 314,100 visits to thebeardclub.com in September 2026, down 9% in a month and down 24% over three months. The Beard Club ranks #244 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Beard Club use?
Gravity by Benchr identifies thebeardclub.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Beard Club spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Beard Club on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, The Beard Club ranks #244 of 33,626 by estimated traffic. Its closest competitors on the same market are Beardbrand, Live Bearded, The Beard Struggle, Ippos Beard and Beardburys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Beard Club.