Brand page · Personal Care
The Beard Struggle: 233K visits a month, 1,171 active Meta ads.
The Beard Struggle — The Beard Struggle is a premium men's grooming and beard care brand that creates Viking-inspired products with botanical oils and beard-conditioning formulas. In September 2026 thebeardstruggle.com drew an estimated 233K visits, down 3% on the month before. It ranks #355 of 33,626 Personal Care brands and holds a 4.6 Trustpilot rating over 13,768 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
The Beard Struggle is a premium men's grooming and beard care brand that creates Viking-inspired products with botanical oils and beard-conditioning formulas.
01 · Traffic
How much traffic The Beard Struggle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Beard Struggle drew an estimated 233K visits in September 2026, down 3% on the month before and down 11% over three months.
- Worldwide#46,115of 4.5M sites · Top 5%
- In United States#15,048of 1.2M sites · Top 5%
- Personal Care, worldwide#2,057of 215,119 brands · Top 1%
- Personal Care, United States#355of 33,626 brands · Top 5%
233K
estimated visits in September
1 mo ▼ −3.0%4 mo ▼ −11.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Beard Struggle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Beard Struggle holds 4.6 out of 5 on Trustpilot over 13,768 reviews, 2,021 of them in the last twelve months: 87% of customers give five stars and 4% one star. That volume places The Beard Struggle in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, The Beard Struggle scores 4.6 over 119 reviews.
Cosmetics and Perfumes Supplier Toiletries Store Beauty Product Supplier Cosmetic Products Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Beard Struggle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Beard Struggle sells on Shopify, 94% of its catalogue in stock. The best seller is Day Liquid Beard Tonic, at US$20.00–US$26.00, followed by Viking Shield Beard & Hair Heat Protectant Spray and Warrior’s Beard Balm: The Finest of All Natural Beard Balms.
#1Day Liquid Beard TonicThe Beard StruggleUS$20.00–US$26.00In stock
#2Viking Shield Beard & Hair Heat Protectant SprayThe Beard StruggleUS$22.00In stock
#3Warrior’s Beard Balm: The Finest of All Natural Beard BalmsThe Beard StruggleUS$23.00–US$29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Beard Struggle in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 88% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$53.39
- Currency
- USD
04 · Ads
What The Beard Struggle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Beard Struggle runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
A Scent That Commands AttentionThe Beard Struggle8 Oct 2026video
Transform Your Beard in MinutesThe Beard Struggle8 Oct 2026video
A Scent That Commands AttentionThe Beard Struggle8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Niafaze Solutions Incverified
Text ad20 Oct 2026Niafaze Solutions Incverified
Text ad20 Oct 2026Niafaze Solutions Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Beard Struggle.
The creators who tag @thebeardstruggle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thebeardstruggle on Instagram, led by Paul (20.7K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPaul@paulyd_1 · INTL | Fitness sport bodybuilding Creator | 20.7K | 0.4% | 11 | Tagged @thebeardstruggle |
06 · Competitors according to Gravity
Who The Beard Struggle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Beard Struggle among Personal Care brands. The closest is Beardbrand, then Live Bearded, The Beard Club, Ippos Beard, Beardburys, Reuzel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beardbrandbeardbrand.com | |||||||
| Live Beardedlivebearded.com | |||||||
| The Beard Clubthebeardclub.com | |||||||
| Ippos Beardipposbeard.com | |||||||
| Beardburysbeardburys.com | |||||||
| Reuzelreuzel.com |
07 · Company
The company behind The Beard Struggle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Beard Struggle is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in November 2014. It employs about 51 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2015, per LinkedIn
- Domain registered
- 25 Nov 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 51 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thebeardstruggle.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Beard Struggle
What people ask Google about The Beard Struggle.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Beard Struggle legit or a scam?
According to Gravity by Benchr, The Beard Struggle is a brand: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 51 people on LinkedIn, it has 462,837 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about The Beard Struggle?
Customers rate The Beard Struggle 4.6 out of 5 on Trustpilot over 13,768 reviews, 2,021 of them in the last twelve months: 87% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, The Beard Struggle scores 4.6 over 119 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Beard Struggle known for?
The Beard Struggle is a premium men's grooming and beard care brand that creates Viking-inspired products with botanical oils and beard-conditioning formulas. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Beard Struggle expensive?
The Beard Struggle's best seller, Day Liquid Beard Tonic, sells from US$20.00 to US$26.00 on thebeardstruggle.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check thebeardstruggle.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Beard Struggle discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Beard Struggle advertises on Facebook and Instagram and on Google, where its offers often run. Check thebeardstruggle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Beard Struggle?
The Beard Struggle sells on its own website, thebeardstruggle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns The Beard Struggle?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 51 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is The Beard Struggle doing well?
Not at the moment. Gravity by Benchr estimates about 233,100 visits to thebeardstruggle.com in September 2026, down 3% in a month and down 11% over three months. The Beard Struggle ranks #355 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Beard Struggle use?
Gravity by Benchr identifies thebeardstruggle.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records.
What is The Beard Struggle's ad budget?
Gravity by Benchr does not publish a spend figure for The Beard Struggle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, The Beard Struggle ranks #355 of 33,626 by estimated traffic. Its closest competitors on the same market are Beardbrand, Live Bearded, The Beard Club, Ippos Beard, Beardburys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Beard Struggle.