Brand page · Hobbies & Creative Arts · Switzerland
bernina.com traffic, ads & competitors 614k visits a month, 10 active Meta ads.
bernina.com — BERNINA International AG is a Swiss manufacturer of sewing and embroidery machines, known for precision and durability. In September 2026 bernina.com drew an estimated 614k visits, down 7% on the month before. It ranks #27 of 32,083 Hobbies & Creative Arts brands in Switzerland.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
BERNINA International AG is a Swiss manufacturer of sewing and embroidery machines, known for precision and durability.
01 · Traffic
bernina.com website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
bernina.com drew an estimated 614k visits in September 2026, down 7% on the month before and down 8% over three months.
- Worldwide#21,098of 4.5m sites · Top 1%
- In United States#6,912of 1.2m sites · Top 1%
- Hobbies & Creative Arts, worldwide#194of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#27of 32,083 brands · Top 1%
614k
estimated visits in September
1 mo ▼ −6.6%4 mo ▼ −8.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
bernina.com reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
bernina.com holds 2.5 out of 5 on Trustpilot over 7 reviews, 2 of them in the last twelve months: 14% of customers give five stars and 57% one star.
Jewelry Store Jewelry Designer Watch Store Jewellery Manufacturer Watch Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
bernina.com best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read bernina.com's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places bernina.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
bernina.com ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
bernina.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
BERNINA USABERNINA USA1 Oct 2026image
BERNINA USABERNINA USA1 Oct 2026image
BERNINA USABERNINA USA1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BERNINA Schweiz AGverified
Text ad20 Oct 2026BERNINA OF AMERICA, LLCverified
Text ad20 Oct 2026Bernina Service B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
bernina.com influencers
The creators who tag @berninausa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @berninausa on Instagram, led by Ingrid Alteneder (174k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIngrid Alteneder@joejuneandmae · 🇺🇸 US | Decoration garden diy Creator | 174k | 0.4% | 6 | Tagged @berninausa |
06 · Competitors according to Gravity
bernina.com competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for bernina.com among Hobbies & Creative Arts brands in Switzerland. The closest is Janome, then coudre-toujours-mieux.fr, naehmaschinen-direkt.de, Singer, naehmaschinen.com, https://www.naehwelt-flach.de/.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Janomejanome.com | |||||||
| coudre-toujours-mieux.frcoudre-toujours-mieux.fr | |||||||
| naehmaschinen-direkt.denaehmaschinen-direkt.de | |||||||
| Singersinger.com | |||||||
| naehmaschinen.comnaehmaschinen.com | |||||||
| https://www.naehwelt-flach.de/naehwelt-flach.de |
07 · Company
Who is behind bernina.com?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
bernina.com is a company based in Switzerland, on a domain registered in May 1994. It employs about 270 people.
- Entity country
- 🇨🇭 Switzerland
- Domain registered
- 24 May 1994
- Employees
- 270 on LinkedIn
- Own store
- bernina.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about bernina.com
What people ask Google about bernina.com.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is bernina.com legit or a scam?
According to Gravity by Benchr, bernina.com is a brand based in Switzerland: its website has existed since May 1994, it employs 270 people on LinkedIn, it has 108,621 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does bernina.com sell?
BERNINA International AG is a Swiss manufacturer of sewing and embroidery machines, known for precision and durability. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does bernina.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: bernina.com advertises on Facebook and Instagram and on Google, where its offers often run. Check bernina.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind bernina.com?
Gravity by Benchr records a company based in Switzerland, whose domain was registered in 1994, with 270 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is bernina.com doing well?
Not at the moment. Gravity by Benchr estimates about 613,800 visits to bernina.com in September 2026, down 7% in a month and down 8% over three months. bernina.com ranks #27 of 32,083 Hobbies & Creative Arts brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does bernina.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for bernina.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Switzerland?
Among Hobbies & Creative Arts brands in Switzerland in the Gravity by Benchr index, bernina.com ranks #27 of 32,083 by estimated traffic. Its closest competitors on the same market are Janome, coudre-toujours-mieux.fr, naehmaschinen-direkt.de, Singer and naehmaschinen.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with bernina.com.