Brand page · Beverages · United States
CUPPA: 193k visits a month, 368 active Meta ads, Gravity score 577.
CUPPA — CUPPA is a brand that sells mushroom coffee made with premium coffee, functional mushrooms and nootropics, offering products for energy, focus, gut health, stress relief and sleep support. In September 2026 bettercuppa.com drew an estimated 193k visits, down 29% on the month before. It ranks #78 of 12,385 Beverages brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Beverages brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
CUPPA is a brand that sells mushroom coffee made with premium coffee, functional mushrooms and nootropics, offering products for energy, focus, gut health, stress relief and sleep support.
01 · Traffic
How much traffic CUPPA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CUPPA drew an estimated 193k visits in September 2026, down 29% on the month before and up 12% over three months.
- Worldwide#54,070of 4.5m sites · Top 5%
- In United States#17,731of 1.2m sites · Top 5%
- Beverages, worldwide#334of 97,069 brands · Top 1%
- Beverages, United States#78of 12,385 brands · Top 1%
193k
estimated visits in September
1 mo ▼ −29.0%4 mo ▲ +12.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CUPPA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CUPPA holds 2.3 out of 5 on Trustpilot over 7 reviews, 7 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CUPPA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CUPPA sells on Shopify, 93% of its catalogue in stock. The best seller is Healthy Coffee, at US$29.00–US$94.00, followed by Mushroom Matcha and 'Year of Coffee' Bundle.
#1Healthy CoffeeCUPPAUS$29.00–US$94.00In stock
#2Mushroom MatchaCUPPAUS$29.00–US$82.00In stock
#3'Year of Coffee' BundleCUPPAUS$180.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CUPPA in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 86% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$67.50
- Currency
- USD
04 · Ads
What CUPPA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CUPPA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2026 (text).
70% OFF + 4 FREE GIFTS! 🎉Better Cuppa6 Oct 2026image
🧡 Almost SOLD OUT 🧡Better Cuppa5 Oct 2026image
🧡 Almost SOLD OUT 🧡Better Cuppa5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Craic Unlimitedverified
Text ad10 Sept 2026ĐẶNG THÁI SƠNverified
Text ad27 Jul 2026Click Tech Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CUPPA.
The creators who tag @better.cuppa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @better.cuppa on Instagram, led by Gemma Wood Creative Studio (15.8k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGemma Wood Creative Studio@gemmaproductphotographer · 🇬🇧 GB | Photography visual arts Creator | 15.8k | 0.5% | 1 | Tagged @better.cuppa |
06 · Competitors according to Gravity
Who CUPPA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CUPPA among Beverages brands in United States. The closest is Everyday Dose, then Four Sigmatic, RYZE, Spacegoods, MUD\WTR, nootri.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Everyday Doseeverydaydose.com | |||||||
| Four Sigmaticfoursigmatic.com | |||||||
| RYZEryzesuperfoods.com | |||||||
| Spacegoodsspacegoods.com | |||||||
| MUD\WTRmudwtr.com | |||||||
| nootrinootri.pl |
07 · Company
The company behind CUPPA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CUPPA is a company based in Irving, United States, founded in 2020 according to LinkedIn, on a domain registered in December 2023. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irving
- Founded
- 2020, per LinkedIn
- Domain registered
- 13 Dec 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bettercuppa.com · Shopify · USD
- Catalogue
- 2 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CUPPA
What people ask Google about CUPPA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CUPPA legit or a scam?
According to Gravity by Benchr, CUPPA is a brand based in Irving, United States: its website has existed since December 2023, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 16,936 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is CUPPA?
CUPPA is a brand that sells mushroom coffee made with premium coffee, functional mushrooms and nootropics, offering products for energy, focus, gut health, stress relief and sleep support. Gravity by Benchr classifies it under Beverages, with Coffee making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is CUPPA expensive?
CUPPA's best seller, Healthy Coffee, sells from US$29.00 to US$94.00 on bettercuppa.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check bettercuppa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does CUPPA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: CUPPA advertises on Facebook and Instagram and on Google, where its offers often run. Check bettercuppa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy CUPPA?
CUPPA sells on its own website, bettercuppa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns CUPPA?
Gravity by Benchr records a company based in Irving, United States, founded in 2020 according to LinkedIn, on a domain registered in 2023, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CUPPA growing?
Yes. Gravity by Benchr estimates about 192,800 visits to bettercuppa.com in September 2026, down 29% in a month and up 12% over three months. CUPPA ranks #78 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CUPPA use?
Gravity by Benchr identifies bettercuppa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does CUPPA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CUPPA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United States?
Among Beverages brands in United States in the Gravity by Benchr index, CUPPA ranks #78 of 12,385 by estimated traffic. Its closest competitors on the same market are Everyday Dose, Four Sigmatic, RYZE, Spacegoods and MUD\WTR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CUPPA.