Brand page · Kitchen & Dining · United States

Big Green Egg Top 5% worldwide Top 5% in United States Top 5% in Kitchen & Dining Top 1% in Kitchen & Dining in United States
biggreenegg.com·🇺🇸 Atlanta, United States· Shopify·Since 1997

Big Green Egg: 141K visits a month, 56 active Meta ads, Gravity score 494.

Big Green Egg — Big Green Egg is a brand that sells premium kamado-style ceramic charcoal barbecue cookers for outdoor cooking, including grills, smokers, and various accessories. In September 2026 biggreenegg.com drew an estimated 141K visits, down 32% on the month before. It ranks #223 of 25,135 Kitchen & Dining brands in United States.

biggreenegg.com@biggreenegg 297KYouTube 50.1KFacebookLinkedIn 13.8KTrustpilot 2.5Meta Ad Library 56

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
141K
−32% vs. August 2026
Instagram followers
297K
3,514 posts · @biggreenegg
Trustpilot
2.5
7 reviews · 1 in 12 months
Meta ads
56
active · on Google since 2022
Products
91%
in stock · 108 collections
Rank in United States
#223
of 25,135 in Kitchen & Dining
LinkedIn
13.8K
followers · 132 employees
Earned media value
€62.0k
per month, Instagram

Gravity score

494/ 1000 · 10 of 10 indicators rated
Brand Power509
Momentum414
Performance560

Percentiles within 321 peers: Kitchen & Dining brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Big Green Egg is a brand that sells premium kamado-style ceramic charcoal barbecue cookers for outdoor cooking, including grills, smokers, and various accessories.

01 · Traffic

How much traffic Big Green Egg gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Big Green Egg drew an estimated 141K visits in September 2026, down 32% on the month before and down 27% over three months.

  • Worldwide#70,406of 4.5M sites · Top 5%
  • In United States#23,207of 1.2M sites · Top 5%
  • Kitchen & Dining, worldwide#1,576of 145,612 brands · Top 5%
  • Kitchen & Dining, United States#223of 25,135 brands · Top 1%
Monthly visitssource Sept 2026

141K

estimated visits in September

1 mo ▼ −32.1%4 mo ▼ −27.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Big Green Egg.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Big Green Egg holds 2.5 out of 5 on Trustpilot over 7 reviews, 1 of them in the last twelve months: 29% of customers give five stars and 71% one star.

Trustpilotread 21 Oct 2026
2.5TrustScore · 7 reviews · 1 in 12 months
5 ★29%
4 ★0%
3 ★0%
2 ★0%
1 ★71%

Grill Store Countertop Store Home Goods Store Furniture Store Kitchen Supply Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Big Green Egg sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Big Green Egg sells on Shopify, 91% of its catalogue in stock. The best seller is Fire Box, at US$33.99–US$529.99, followed by Band & Hinge Assembly Kit and Ultra Performance Gasket Replacement Kit.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Kitchen Appliance Accessories54%
Clothing Tops9%
Kitchen Appliances7%
Kitchen Tools & Utensils5%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining75%
Clothing10%
Food Items2%
Clothing Accessories2%
Event Tickets2%

The dominant category places Big Green Egg in its comparison group.

Prices and ratingsstore data
Average rating
4.66 / 5
Rated products
52% of the catalogue
In stock
91%
Upper price quartile
US$119.99
Currency
USD

05 · Influencers

Who talks about Big Green Egg.

The creators who tag @biggreenegg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @biggreenegg on Instagram, led by LUSSO® Outdoor | Outdoorkitchen (10.3K followers, 0.7% engagement).

Influencersaccounts tagging @biggreenegg · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLUSSO® Outdoor | Outdoorkitchen@lusso_outdoor · 🇳🇱 NLDecoration garden diy Creator10.3K0.7%10Tagged @biggreenegg
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Big Green Egg competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Big Green Egg among Kitchen & Dining brands in United States. The closest is Kamado Joe, then Masterbuilt, Z Grills, Char-Griller, bbq-entertainer-shop.de, bbqs2u.co.uk.

CompetitorsKitchen & Dining · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Kamado Joekamadojoe.com
Masterbuiltmasterbuilt.com
Z Grillszgrills.com
Char-Grillerchargriller.com
bbq-entertainer-shop.debbq-entertainer-shop.de
bbqs2u.co.ukbbqs2u.co.uk
Competitors Gravity finds for Big Green Egg. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Big Green Egg with Kamado Joe

07 · Company

The company behind Big Green Egg.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Big Green Egg is a company based in Atlanta, United States, founded in 1974 according to LinkedIn, on a domain registered in July 1997. It employs about 132 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Atlanta
Founded
1974, per LinkedIn
Domain registered
17 Jul 1997
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
132 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
biggreenegg.com · Shopify · USD
Catalogue
108 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Big Green Egg

What people ask Google about Big Green Egg.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Big Green Egg a legit company?

According to Gravity by Benchr, Big Green Egg is a brand based in Atlanta, United States: its website has existed since July 1997, it sells on a Shopify store, it employs 132 people on LinkedIn, it has 297,128 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Big Green Egg known for?

Big Green Egg is a brand that sells premium kamado-style ceramic charcoal barbecue cookers for outdoor cooking, including grills, smokers, and various accessories. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliance Accessories making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Big Green Egg cost?

Big Green Egg's best seller, Fire Box, sells from US$33.99 to US$529.99 on biggreenegg.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check biggreenegg.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Big Green Egg have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Big Green Egg advertises on Facebook and Instagram and on Google, where its offers often run. Check biggreenegg.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Big Green Egg?

Big Green Egg sells on its own website, biggreenegg.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Big Green Egg?

Gravity by Benchr records a company based in Atlanta, United States, founded in 1974 according to LinkedIn, on a domain registered in 1997, with 132 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Big Green Egg growing?

Not at the moment. Gravity by Benchr estimates about 140,700 visits to biggreenegg.com in September 2026, down 32% in a month and down 27% over three months. Big Green Egg ranks #223 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Big Green Egg use?

Gravity by Benchr identifies biggreenegg.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Big Green Egg's ad budget?

Gravity by Benchr does not publish a spend figure for Big Green Egg on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in United States?

Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Big Green Egg ranks #223 of 25,135 by estimated traffic. Its closest competitors on the same market are Kamado Joe, Masterbuilt, Z Grills, Char-Griller, bbq-entertainer-shop.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Big Green Egg.