Brand page · Kitchen & Dining · United States
Masterbuilt: 190K visits a month, 32 active Meta ads, Gravity score 547.
Masterbuilt — Masterbuilt makes innovative digital charcoal grills, griddles, electric smokers, propane smokers, combination grill & smokers, fryers and more for backyard grilling and on-the-go meat smoking. In September 2026 masterbuilt.com drew an estimated 190K visits, down 23% on the month before. It ranks #163 of 25,135 Kitchen & Dining brands in United States and holds a 1.6 Trustpilot rating over 50 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Masterbuilt makes innovative digital charcoal grills, griddles, electric smokers, propane smokers, combination grill & smokers, fryers and more for backyard grilling and on-the-go meat smoking.
01 · Traffic
How much traffic Masterbuilt gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Masterbuilt drew an estimated 190K visits in September 2026, down 23% on the month before and down 40% over three months.
- Worldwide#54,819of 4.5M sites · Top 5%
- In United States#17,998of 1.2M sites · Top 5%
- Kitchen & Dining, worldwide#1,152of 145,612 brands · Top 1%
- Kitchen & Dining, United States#163of 25,135 brands · Top 1%
190K
estimated visits in September
1 mo ▼ −23.2%4 mo ▼ −39.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Masterbuilt.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Masterbuilt holds 1.6 out of 5 on Trustpilot over 50 reviews, 18 of them in the last twelve months: 4% of customers give five stars and 88% one star. That volume places Masterbuilt in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics Store Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Masterbuilt sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Masterbuilt sells on Shopify, 91% of its catalogue in stock. The best seller is Masterbuilt Gravity Series® Meat Probe, at US$12.99, followed by Slow Smoker and Masterbuilt Gravity Series® Rotisserie Kit.
#1Masterbuilt Gravity Series® Meat ProbeMasterbuiltUS$12.99In stock
#2Slow SmokerMasterbuiltUS$99.99In stock
#3Masterbuilt Gravity Series® Rotisserie KitMasterbuiltUS$99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Masterbuilt in its comparison group.
- Average rating
- 4.44 / 5
- Rated products
- 26% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$49.99
- Currency
- USD
04 · Ads
What Masterbuilt is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Masterbuilt runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since March 2022 (image, text, video).
Built for Game Day FlavorMasterbuilt2 Oct 2026video
Built for Game Day FlavorMasterbuilt2 Oct 2026video
Coffee Crusted Chuck Eye Steaks on the Gravity Series Smoker Grill🔥 💪 📸 @izzygrillzMasterbuilt28 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026PREMIER SPECIALTY BRANDS LLCverified
Image ad20 Oct 2026PREMIER SPECIALTY BRANDS LLCverified
Text ad20 Oct 2026PREMIER SPECIALTY BRANDS LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Masterbuilt.
The creators who tag @masterbuilt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Masterbuilt competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Masterbuilt among Kitchen & Dining brands in United States. The closest is Char-Griller, then Charbroil, bbqs2u.co.uk, grillco.at, Pit Boss Grills, amgrill.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Char-Grillerchargriller.com | |||||||
| Charbroilcharbroil.com | |||||||
| bbqs2u.co.ukbbqs2u.co.uk | |||||||
| grillco.atgrillco.at | |||||||
| Pit Boss Grillspitboss-grills.com | |||||||
| amgrill.deamgrill.de |
07 · Company
The company behind Masterbuilt.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Masterbuilt is a company based in Chamblee, United States, on a domain registered in February 1997. It employs about 50 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Chamblee
- Founded
- Data not available
- Domain registered
- 11 Feb 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- masterbuilt.com · Shopify · USD
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Masterbuilt
What people ask Google about Masterbuilt.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Masterbuilt a legit company?
According to Gravity by Benchr, Masterbuilt is a brand based in Chamblee, United States: its website has existed since February 1997, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 106,010 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Masterbuilt reviews
Customers rate Masterbuilt 1.6 out of 5 on Trustpilot over 50 reviews, 18 of them in the last twelve months: 4% give five stars, 88% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Masterbuilt sell?
Masterbuilt makes innovative digital charcoal grills, griddles, electric smokers, propane smokers, combination grill & smokers, fryers and more for backyard grilling and on-the-go meat smoking. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliance Accessories making up 80% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Masterbuilt expensive?
Masterbuilt's best seller, Masterbuilt Gravity Series® Meat Probe, sells US$12.99 on masterbuilt.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check masterbuilt.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Masterbuilt have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Masterbuilt advertises on Facebook and Instagram and on Google, where its offers often run. Check masterbuilt.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Masterbuilt?
Masterbuilt sells on its own website, masterbuilt.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Masterbuilt?
Gravity by Benchr records a company based in Chamblee, United States, whose domain was registered in 1997, with 50 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Masterbuilt growing?
Not at the moment. Gravity by Benchr estimates about 189,600 visits to masterbuilt.com in September 2026, down 23% in a month and down 40% over three months. Masterbuilt ranks #163 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Masterbuilt use?
Gravity by Benchr identifies masterbuilt.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Masterbuilt's ad budget?
Gravity by Benchr does not publish a spend figure for Masterbuilt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Masterbuilt ranks #163 of 25,135 by estimated traffic. Its closest competitors on the same market are Char-Griller, Charbroil, bbqs2u.co.uk, grillco.at, Pit Boss Grills. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Masterbuilt.