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- Big Idea Design
Brand page · Office Instruments · United States
Big Idea Design traffic, ads & competitors 147k visits a month, 104 active Meta ads, Gravity score 562.
Big Idea Design — Big Idea Design LLC is an innovative everyday carry gear company that sells premium EDC pens, pocket tools, titanium watches, and other accessories. In September 2026 bigidesign.com drew an estimated 147k visits, down 9% on the month before. It ranks #19 of 1,018 Office Instruments brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 23 peers: Office Instruments brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Big Idea Design LLC is an innovative everyday carry gear company that sells premium EDC pens, pocket tools, titanium watches, and other accessories.
01 · Traffic
Big Idea Design website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Big Idea Design drew an estimated 147k visits in September 2026, down 9% on the month before and down 9% over three months.
- Worldwide#67,701of 4.5m sites · Top 5%
- In United States#22,316of 1.2m sites · Top 5%
- Office Instruments, worldwide#70of 5,820 brands · Top 5%
- Office Instruments, United States#19of 1,018 brands · Top 5%
147k
estimated visits in September
1 mo ▼ −9.2%4 mo ▼ −9.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Big Idea Design reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Big Idea Design holds 3.6 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 60% of customers give five stars and 20% one star.
Construction & Manufacturing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Big Idea Design best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Big Idea Design sells on Shopify, 56% of its catalogue in stock. The best seller is NeoLucida XL: a See-Through Camera Lucida, at US$89.00, followed by NeoLucida : The 21st Century Camera Lucida and Titanium Pocket Tool Slide.
#1NeoLucida XL: a See-Through Camera LucidaBig Idea DesignUS$89.00In stock
#2NeoLucida : The 21st Century Camera LucidaBig Idea DesignUS$59.00In stock
#3Titanium Pocket Tool SlideBig Idea DesignUS$89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Big Idea Design in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 94% of the catalogue
- In stock
- 56%
- Upper price quartile
- US$165.00
- Currency
- USD
04 · Ads
Big Idea Design ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Big Idea Design runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2022 (image, text, video).
Ti Ultra Pen, StonewashedBIGiDESIGN5 Oct 2026image
Base Line Field WatchBIGiDESIGN4 Oct 2026image
BIGiDESIGNBIGiDESIGN4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BIG IDEA DESIGN, LLCverified
Video ad20 Oct 2026BIG IDEA DESIGN, LLCverified
Text ad20 Oct 2026BIG IDEA DESIGN, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Big Idea Design influencers
The creators who tag @bigidesign on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bigidesign on Instagram, led by Falcon Leather Goods (20.5k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFalcon Leather Goods@falconleathergoods · 🇺🇸 US | Fashion style luxury Creator | 20.5k | 0.8% | 6 | Tagged @bigidesign |
06 · Competitors according to Gravity
Big Idea Design competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Big Idea Design among Office Instruments brands in the United States. The closest is Pentel of America, then Faber-Castell Group, Caran d'Ache, STAEDTLER, stabilo.com, Kaweco Online-Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pentel of Americapentel.com | |||||||
| Faber-Castell Groupfaber-castell.com | |||||||
| Caran d'Achecarandache.com | |||||||
| STAEDTLERstaedtler.com | |||||||
| stabilo.comstabilo.com | |||||||
| Kaweco Online-Shopkaweco-pen.com |
07 · Company
Who is behind Big Idea Design?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Big Idea Design is a company based in Chattanooga, United States, on a domain registered in August 2011.
- Entity country
- 🇺🇸 United States · Chattanooga
- Domain registered
- 10 Aug 2011
- Status
- Operating
- Own store
- bigidesign.com · Shopify · USD
- Catalogue
- 43 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Big Idea Design
What people ask Google about Big Idea Design.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Big Idea Design legit or a scam?
According to Gravity by Benchr, Big Idea Design is a brand based in Chattanooga, United States: its website has existed since August 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 92,138 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Big Idea Design sell?
Big Idea Design LLC is an innovative everyday carry gear company that sells premium EDC pens, pocket tools, titanium watches, and other accessories. Gravity by Benchr classifies it under Office Instruments, with Writing & Drawing Instruments making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Big Idea Design prices: how much is it?
Big Idea Design's best seller, NeoLucida XL: a See-Through Camera Lucida, sells US$89.00 on bigidesign.com. 56% of the catalogue is in stock. Gravity does not track prices daily: check bigidesign.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Big Idea Design discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Big Idea Design advertises on Facebook and Instagram and on Google, where its offers often run. Check bigidesign.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Big Idea Design?
Big Idea Design sells on its own website, bigidesign.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Big Idea Design?
Gravity by Benchr records a company based in Chattanooga, United States, whose domain was registered in 2011. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Big Idea Design doing well?
Not at the moment. Gravity by Benchr estimates about 147,300 visits to bigidesign.com in September 2026, down 9% in a month and down 9% over three months. Big Idea Design ranks #19 of 1,018 Office Instruments brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Big Idea Design use?
Gravity by Benchr identifies bigidesign.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Big Idea Design's ad budget?
Gravity by Benchr does not publish a spend figure for Big Idea Design on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands in the United States?
Among Office Instruments brands in the United States in the Gravity by Benchr index, Big Idea Design ranks #19 of 1,018 by estimated traffic. Its closest competitors on the same market are Pentel of America, Faber-Castell Group, Caran d'Ache, STAEDTLER and stabilo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Big Idea Design.