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  5. Bijoux De Mimi

Brand page · Jewelry · United Kingdom

Bijoux De Mimi Top 5% worldwide Top 5% in the United Kingdom Top 5% in Jewelry Top 5% in Jewelry in the United Kingdom
bijouxdemimi.com·🇬🇧 London, United Kingdom· Shopify·Since 2020

Bijoux De Mimi traffic, ads & competitors 60.7k visits a month, 20 active Meta ads, Gravity score 637.

Bijoux De Mimi — Bijoux De Mimi is a jewellery brand that creates colourful, hypoallergenic gold-plated jewellery in bold, vibrant colours wrapped in pink & red branding. In September 2026 bijouxdemimi.com drew an estimated 60.7k visits, down 41% on the month before. It ranks #166 of 6,772 Jewelry brands in the United Kingdom and holds a 4.3 Trustpilot rating over 82 reviews.

bijouxdemimi.com@bijoux.de.mimi 111kLinkedIn 1.7kTrustpilot 4.3Meta Ad Library 20

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
60.7k
−41% vs. August 2026
Instagram followers
111k
2,760 posts · @bijoux.de.mimi
Trustpilot
4.3
82 reviews · 74 in 12 months
Meta ads
20
active
Products
100%
in stock · 35 collections
Rank in the United Kingdom
#166
of 6,772 in Jewelry
LinkedIn
1.7k
followers · 17 employees
Earned media value
—
Data not available

Gravity score

637/ 1000 · 8 of 10 indicators rated
Brand Power633
Momentum623
Performance656

Percentiles within 265 peers: Jewelry brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Bijoux De Mimi is a jewellery brand that creates colourful, hypoallergenic gold-plated jewellery in bold, vibrant colours wrapped in pink & red branding.

01 · Traffic

Bijoux De Mimi website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Bijoux De Mimi drew an estimated 60.7k visits in September 2026, down 41% on the month before and up 20% over three months.

  • Worldwide#143,909of 4.5m sites · Top 5%
  • In United Kingdom#7,561of 192k sites · Top 5%
  • Jewelry, worldwide#3,261of 132,285 brands · Top 5%
  • Jewelry, United Kingdom#166of 6,772 brands · Top 5%
Monthly visitssource Sept 2026

60.7k

estimated visits in September

1 mo ▼ −40.6%4 mo ▲ +19.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Bijoux De Mimi reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Bijoux De Mimi holds 4.3 out of 5 on Trustpilot over 82 reviews, 74 of them in the last twelve months: 77% of customers give five stars and 20% one star. That volume places Bijoux De Mimi in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 20 Oct 2026
4.3TrustScore · 82 reviews · 74 in 12 months
Top 30% review volumeTop 30% rating quality
5 ★77%
4 ★2%
3 ★0%
2 ★1%
1 ★20%

Costume Jewelry Shop Jewelry Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Bijoux De Mimi best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Bijoux De Mimi sells on Shopify, 100% of its catalogue in stock. The best seller is India Gold Crystal Droplet Necklace, at £35.50, followed by Cosima Gold Blue Star Huggie Earrings and India Gold Pink Droplet Necklace.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Earrings14%
Necklaces8%
Rings6%
Bracelets6%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry98%
Apparel & Accessories1%
Communications0%
Luggage & Bags0%
Cosmetic & Toiletry Bags0%

The dominant category places Bijoux De Mimi in its comparison group.

Prices and ratingsstore data
Average rating
4.81 / 5
Rated products
59% of the catalogue
In stock
100%
Upper price quartile
US$60.22
Currency
GBP

05 · Influencers

Bijoux De Mimi influencers

The creators who tag @bijoux.de.mimi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @bijoux.de.mimi on Instagram, led by Ally & G (39.9k followers).

Influencersaccounts tagging @bijoux.de.mimi · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAlly & G@allyandg · 🇬🇧 GBCinema series pop culture Creator39.9k—3Tagged @bijoux.de.mimi
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Bijoux De Mimi competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Bijoux De Mimi among Jewelry brands in the United Kingdom. The closest is Orelia London, then Milly Grace, Jewellery Hut, Binky Belle, By Rae, Six Rumours.

CompetitorsJewelry · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Orelia Londonorelia.com
Milly Gracemillygrace.com
Jewellery Hutjewelleryhutuk.com
Binky Bellebinkybelle.com
By Raebyraejewellery.co.uk
Six Rumourssixrumours.com
Competitors Gravity finds for Bijoux De Mimi. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Bijoux De Mimi with Orelia London

07 · Company

Who is behind Bijoux De Mimi?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Bijoux De Mimi is a company based in London, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in November 2020. It employs about 17 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · London
Founded
2020, per LinkedIn
Domain registered
21 Nov 2020
Employees
17 on LinkedIn
DistributionGravity index, Nov 2026
Own store
bijouxdemimi.com · Shopify · GBP
Catalogue
35 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Bijoux De Mimi

What people ask Google about Bijoux De Mimi.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Bijoux De Mimi legit?

According to Gravity by Benchr, Bijoux De Mimi is a brand based in London, United Kingdom: its website has existed since November 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 111,026 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Bijoux De Mimi reviews: is it worth it?

Customers rate Bijoux De Mimi 4.3 out of 5 on Trustpilot over 82 reviews, 74 of them in the last twelve months: 77% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Bijoux De Mimi known for?

Bijoux De Mimi is a jewellery brand that creates colourful, hypoallergenic gold-plated jewellery in bold, vibrant colours wrapped in pink & red branding. Gravity by Benchr classifies it under Jewelry, with Earrings making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Bijoux De Mimi cost?

Bijoux De Mimi's best seller, India Gold Crystal Droplet Necklace, sells £35.50 on bijouxdemimi.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check bijouxdemimi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Bijoux De Mimi have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Bijoux De Mimi advertises on Facebook and Instagram, where its offers often run. Check bijouxdemimi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Bijoux De Mimi?

Bijoux De Mimi sells on its own website, bijouxdemimi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Bijoux De Mimi?

Gravity by Benchr records a company based in London, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Bijoux De Mimi doing well?

Yes. Gravity by Benchr estimates about 60,700 visits to bijouxdemimi.com in September 2026, down 41% in a month and up 20% over three months. Bijoux De Mimi ranks #166 of 6,772 Jewelry brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Bijoux De Mimi use?

Gravity by Benchr identifies bijouxdemimi.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Bijoux De Mimi's ad budget?

Gravity by Benchr does not publish a spend figure for Bijoux De Mimi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in the United Kingdom?

Among Jewelry brands in the United Kingdom in the Gravity by Benchr index, Bijoux De Mimi ranks #166 of 6,772 by estimated traffic. Its closest competitors on the same market are Orelia London, Milly Grace, Jewellery Hut, Binky Belle and By Rae. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bijoux De Mimi.