Brand page · Toys · Denmark
Bilka: 2.5M visits a month, 62 active Meta ads.
Bilka — Bilka is a Danish retail store that sells a wide range of products including electronics, garden furniture, toys, and various other items. The store offers both in-store shopping at hypermarkets and online services. In September 2026 bilka.dk drew an estimated 2.5M visits, down 24% on the month before. It ranks #2 of 181 Toys brands in Denmark and holds a 4.0 Trustpilot rating over 65,764 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Bilka is a Danish retail store that sells a wide range of products including electronics, garden furniture, toys, and various other items. The store offers both in-store shopping at hypermarkets and online services.
01 · Traffic
How much traffic Bilka gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bilka drew an estimated 2.5M visits in September 2026, down 24% on the month before and down 9% over three months.
- Worldwide#6,804of 4.5M sites · Top 1%
- In Denmark#19of 21.4K sites · Top 1%
- Toys, worldwide#34of 50,509 brands · Top 1%
- Toys, Denmark#2of 181 brands · Top 5%
2.5M
estimated visits in September
1 mo ▼ −23.7%4 mo ▼ −8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bilka.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bilka holds 4.0 out of 5 on Trustpilot over 65,764 reviews, 8,446 of them in the last twelve months: 58% of customers give five stars and 19% one star. That volume places Bilka in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bilka sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Bilka's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Bilka in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Bilka is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bilka runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
👻✨ En smule spooky, en smule magisk og helt perfekt til Halloween 🎃 Her får du en hyggelig lille DIY, der skaber den helt rigtige stemningBilka13 Oct 2026video
Se vores tilbud her 😍Bilka13 Oct 2026image
🍂🎃 Efteråret kalder på hygge og hjemmebag. Giv efterårsbordet lidt ekstra stemning med disse fine græskarbrød, som er perfekte til at samleBilka13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Salling Group A/Sverified
Text ad20 Oct 2026Salling Group A/Sverified
Text ad20 Oct 2026Salling Group A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bilka.
The creators who tag @bilka on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bilka on Instagram, led by Mai UGC-creator 🇩🇰 DIY, IKEA-hacks, bolig (35.1K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMai UGC-creator 🇩🇰 DIY, IKEA-hacks, bolig@maiifin · 🇩🇰 DK | Decoration garden diy Creator | 35.1K | 0.6% | 3 | Tagged @bilka |
06 · Competitors according to Gravity
Who Bilka competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bilka among Toys brands in Denmark. The closest is Lidl, then walmart.com, bigw.com.au, Europris, argos.co.uk, therange.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lidllidl.sk | |||||||
| walmart.comwalmart.com | |||||||
| bigw.com.aubigw.com.au | |||||||
| Europriseuropris.no | |||||||
| argos.co.ukargos.co.uk | |||||||
| therange.co.uktherange.co.uk |
07 · Company
The company behind Bilka.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bilka is a company based in Denmark, founded in 1970 according to LinkedIn. It employs about 2,880 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 1970, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,880 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bilka.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bilka
What people ask Google about Bilka.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bilka legit?
According to Gravity by Benchr, Bilka is a brand based in Denmark: its Trustpilot profile is claimed by the brand, it employs 2,880 people on LinkedIn, it has 72,568 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Bilka reviews: is it worth it?
Customers rate Bilka 4.0 out of 5 on Trustpilot over 65,764 reviews, 8,446 of them in the last twelve months: 58% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bilka?
Bilka is a Danish retail store that sells a wide range of products including electronics, garden furniture, toys, and various other items. The store offers both in-store shopping at hypermarkets and online services. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does Bilka have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bilka advertises on Facebook and Instagram and on Google, where its offers often run. Check bilka.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Bilka?
Gravity by Benchr records a company based in Denmark, founded in 1970 according to LinkedIn, with 2,880 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Bilka doing well?
Not at the moment. Gravity by Benchr estimates about 2,545,100 visits to bilka.dk in September 2026, down 24% in a month and down 9% over three months. Bilka ranks #2 of 181 Toys brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Bilka spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bilka on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Denmark?
Among Toys brands in Denmark in the Gravity by Benchr index, Bilka ranks #2 of 181 by estimated traffic. Its closest competitors on the same market are Lidl, walmart.com, bigw.com.au, Europris, argos.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bilka.