Brand page · Food Items · Austria
BILLA: 1.6m visits a month, 107 active Meta ads.
BILLA — BILLA is an Austrian supermarket chain that operates over 1,200 markets and an online shop, offering food products, regional items, and various services to customers. In September 2026 billa.at drew an estimated 1.6m visits, down 1% on the month before. It ranks #1 of 362 Food Items brands in Austria and holds a 1.5 Trustpilot rating over 1,376 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
BILLA is an Austrian supermarket chain that operates over 1,200 markets and an online shop, offering food products, regional items, and various services to customers.
01 · Traffic
How much traffic BILLA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BILLA drew an estimated 1.6m visits in September 2026, down 1% on the month before and up 3% over three months.
- Worldwide#10,228of 4.5m sites · Top 1%
- In Austria#38of 18.9k sites · Top 1%
- Food Items, worldwide#241of 260,714 brands · Top 1%
- Food Items, Austria#1of 362 brands · Top 1%
1.6m
estimated visits in September
1 mo ▼ −1.0%4 mo ▲ +3.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BILLA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BILLA holds 1.5 out of 5 on Trustpilot over 1,376 reviews, 267 of them in the last twelve months: 11% of customers give five stars and 75% one star. That volume places BILLA in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Grocery Delivery Service Supermarket Grocery Store Convenience Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BILLA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BILLA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BILLA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BILLA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BILLA runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since December 2021 (image, text, video).
Karriere statt StillstandBILLA7 Oct 2026image
Gemma BILLA!BILLA6 Oct 2026image
Wachstum lohnt sichBILLA6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BILLA AGverified
Text ad21 Oct 2026BILLA AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BILLA.
The creators who tag @billa_at on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @billa_at on Instagram, led by Vegavita (14k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVegavita@vegavita · 🇦🇹 AT | Food cooking nutrition Creator | 14k | 0.8% | 5 | Tagged @billa_at |
06 · Competitors according to Gravity
Who BILLA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BILLA among Food Items brands in Austria. The closest is plus.nl, then SHOP 'n SAVE, Il Gigante, SPAR, Wegmans, FoodWorks.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| plus.nlplus.nl | |||||||
| SHOP 'n SAVEshopnsavefood.com | |||||||
| Il Giganteilgigante.net | |||||||
| SPARspar.no | |||||||
| Wegmanswegmans.com | |||||||
| FoodWorksfoodworks.com.au |
07 · Company
The company behind BILLA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BILLA is a company based in Austria. It employs about 449 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇹 Austria
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 449 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- billa.at
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BILLA
What people ask Google about BILLA.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BILLA legit or a scam?
According to Gravity by Benchr, BILLA is a brand based in Austria: its Trustpilot profile is claimed by the brand, it employs 449 people on LinkedIn, it has 124,592 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about BILLA?
Customers rate BILLA 1.5 out of 5 on Trustpilot over 1,376 reviews, 267 of them in the last twelve months: 11% give five stars, 75% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BILLA known for?
BILLA is an Austrian supermarket chain that operates over 1,200 markets and an online shop, offering food products, regional items, and various services to customers. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a BILLA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BILLA advertises on Facebook and Instagram and on Google, where its offers often run. Check billa.at for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns BILLA?
Gravity by Benchr records a company based in Austria, with 449 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BILLA growing?
Yes. Gravity by Benchr estimates about 1,551,100 visits to billa.at in September 2026, down 1% in a month and up 3% over three months. BILLA ranks #1 of 362 Food Items brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is BILLA's ad budget?
Gravity by Benchr does not publish a spend figure for BILLA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Austria?
Among Food Items brands in Austria in the Gravity by Benchr index, BILLA ranks #1 of 362 by estimated traffic. Its closest competitors on the same market are plus.nl, SHOP 'n SAVE, Il Gigante, SPAR and Wegmans. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BILLA.