Brand page · Shoes · Australia
Billini: 543K visits a month, 289 active Meta ads, Gravity score 672.
Billini — Billini is an Australian-owned fashion footwear destination that provides women's shoes including sandals, heels, flats, and boots. The brand offers a range of styles from chic wardrobe staples to statement stilettos. In September 2026 billini.com drew an estimated 543K visits, down 13% on the month before. It ranks #9 of 1,268 Shoes brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Shoes brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Billini is an Australian-owned fashion footwear destination that provides women's shoes including sandals, heels, flats, and boots. The brand offers a range of styles from chic wardrobe staples to statement stilettos.
01 · Traffic
How much traffic Billini gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Billini drew an estimated 543K visits in September 2026, down 13% on the month before and down 6% over three months.
- Worldwide#23,298of 4.5M sites · Top 1%
- In Australia#437of 105K sites · Top 1%
- Shoes, worldwide#423of 46,962 brands · Top 1%
- Shoes, Australia#9of 1,268 brands · Top 1%
543K
estimated visits in September
1 mo ▼ −13.0%4 mo ▼ −6.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Billini.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Billini holds 2.3 out of 5 on Trustpilot over 7 reviews, 5 of them in the last twelve months: 0% of customers give five stars and 86% one star.
Clothing Store Women's Clothing Store Fashion Accessories Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Billini sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Billini sells on Shopify, 98% of its catalogue in stock. The best seller is ARABEL - BLACK, at A$99.95, followed by GORDY - TAN and GORDY - BLACK.
#1ARABEL - BLACKBilliniA$99.95In stock
#2GORDY - TANBilliniA$79.95In stock
#3GORDY - BLACKBilliniA$79.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Billini in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 52% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$69.71
- Currency
- AUD
04 · Ads
What Billini is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Billini runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
Hotel Sol has checked inBILLINI7 Oct 2026video
New Season. New SlidesBILLINI6 Oct 2026image
New in: Hotel Sol ☀️BILLINI6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Billie Group Aust Pty Ltdverified
Text ad20 Oct 2026Billie Group Aust Pty Ltdverified
Text ad20 Oct 2026Billie Group Aust Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Billini.
The creators who tag @billinishoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @billinishoes on Instagram, led by JELENA NASTIC (10.4K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJELENA NASTIC@jelena_nastic_ · 🇦🇺 AU | Fashion style luxury Creator | 10.4K | 1.2% | 8 | Tagged @billinishoes |
06 · Competitors according to Gravity
Who Billini competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Billini among Shoes brands in Australia. The closest is Tony Bianco, then Linzi, Zapatos, Betts, Dolce Vita, Jo Mercer.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tony Biancotonybianco.com.au | |||||||
| Linzilinzi.com | |||||||
| Zapatoszappatos.ro | |||||||
| Bettsbetts.com.au | |||||||
| Dolce Vitadolcevita.com | |||||||
| Jo Mercerjomercer.com.au |
07 · Company
The company behind Billini.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Billini is a company based in Marrickville, Australia, founded in 2009 according to LinkedIn, on a domain registered in August 2009. It employs about 260 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Marrickville
- Founded
- 2009, per LinkedIn
- Domain registered
- 3 Aug 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 260 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- billini.com · Shopify · AUD
- Catalogue
- 471 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Billini
What people ask Google about Billini.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Billini legit?
According to Gravity by Benchr, Billini is a brand based in Marrickville, Australia: its website has existed since August 2009, it sells on a Shopify store, it employs 260 people on LinkedIn, it has 304,277 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Billini sell?
Billini is an Australian-owned fashion footwear destination that provides women's shoes including sandals, heels, flats, and boots. The brand offers a range of styles from chic wardrobe staples to statement stilettos. Gravity by Benchr classifies it under Shoes, with Heels making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Billini cost?
Billini's best seller, ARABEL - BLACK, sells A$99.95 on billini.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check billini.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Billini promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Billini advertises on Facebook and Instagram and on Google, where its offers often run. Check billini.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Billini?
Billini sells on its own website, billini.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Billini?
Gravity by Benchr records a company based in Marrickville, Australia, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 260 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Billini growing?
Not at the moment. Gravity by Benchr estimates about 542,800 visits to billini.com in September 2026, down 13% in a month and down 6% over three months. Billini ranks #9 of 1,268 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Billini use?
Gravity by Benchr identifies billini.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Billini's ad budget?
Gravity by Benchr does not publish a spend figure for Billini on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, Billini ranks #9 of 1,268 by estimated traffic. Its closest competitors on the same market are Tony Bianco, Linzi, Zapatos, Betts, Dolce Vita. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Billini.