Brand page · Personal Care · Australia
Biome: 181k visits a month, 104 active Meta ads, Gravity score 525.
Biome — Biome is an Australian retailer that offers eco-friendly, natural, vegan, and zero waste products including sustainable gifts, natural skincare, green cleaning supplies, reusables, and pet products. In September 2026 biome.com.au drew an estimated 181k visits. It ranks #26 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Biome is an Australian retailer that offers eco-friendly, natural, vegan, and zero waste products including sustainable gifts, natural skincare, green cleaning supplies, reusables, and pet products.
01 · Traffic
How much traffic Biome gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Biome drew an estimated 181k visits in September 2026 and down 10% over three months.
- Worldwide#56,954of 4.5m sites · Top 5%
- In Australia#1,188of 105k sites · Top 5%
- Personal Care, worldwide#2,646of 215,119 brands · Top 5%
- Personal Care, Australia#26of 6,103 brands · Top 1%
181k
estimated visits in September
1 mo ▲ +0.1%4 mo ▼ −10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Biome.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Biome holds 4.1 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Beauty Supply Store Cosmetics Store Beauty Product Supplier Toiletries Store Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Biome sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Biome sells on Shopify, 85% of its catalogue in stock. The best seller is Naturally Better Oxygen Bleach 900g, at A$24.95, followed by Biome CastorGuard ® and Euclove - Non Toxic Bedding & Mattress Linen Spray 500ml.
#1Naturally Better Oxygen Bleach 900gBiomeA$24.95In stock
#2Biome CastorGuard ®BiomeA$19.95In stock
#3Euclove - Non Toxic Bedding & Mattress Linen Spray 500mlBiomeA$28.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Biome in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 67% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$31.35
- Currency
- AUD
04 · Ads
What Biome is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Biome runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
180+ 5-Star Reviews 🌟Biome3 Oct 2026video
BiomeBiome2 Oct 2026image
Stubborn BO? Stay fresh.Biome2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Biome Living Pty Ltdverified
Text ad21 Oct 2026Biome Living Pty Ltdverified
Text ad21 Oct 2026Biome Living Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Biome.
The creators who tag @biomestores on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @biomestores on Instagram, led by Söka Australia (23.3k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSöka Australia@sokaaustralia · 🇦🇺 AU | Decoration garden diy Creator | 23.3k | 0.4% | 3 | Tagged @biomestores |
06 · Competitors according to Gravity
Who Biome competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Biome among Personal Care brands in Australia. The closest is BECO, then Free The Ocean, Peace With The Wild, ATTITUDE, h2oathome.com, Grove Collaborative.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BECOletsbeco.com | |||||||
| Free The Oceanfreetheocean.com | |||||||
| Peace With The Wildpeacewiththewild.co.uk | |||||||
| ATTITUDEattitudeliving.com | |||||||
| h2oathome.comh2oathome.com | |||||||
| Grove Collaborativegrove.co |
07 · Company
The company behind Biome.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Biome is a company based in Milton, Australia, founded in 2003 according to LinkedIn. It employs about 83 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Milton
- Founded
- 2003, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 83 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- biome.com.au · Shopify · AUD
- Catalogue
- 2,013 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Biome
What people ask Google about Biome.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Biome legit or a scam?
According to Gravity by Benchr, Biome is a brand based in Milton, Australia: it sells on a Shopify store, it employs 83 people on LinkedIn, it has 98,663 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Biome sell?
Biome is an Australian retailer that offers eco-friendly, natural, vegan, and zero waste products including sustainable gifts, natural skincare, green cleaning supplies, reusables, and pet products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Biome prices: how much is it?
Biome's best seller, Naturally Better Oxygen Bleach 900g, sells A$24.95 on biome.com.au. 85% of the catalogue is in stock. Gravity does not track prices daily: check biome.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Biome discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Biome advertises on Facebook and Instagram and on Google, where its offers often run. Check biome.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Biome?
Biome sells on its own website, biome.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Biome?
Gravity by Benchr records a company based in Milton, Australia, founded in 2003 according to LinkedIn, with 83 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Biome doing well?
Not at the moment. Gravity by Benchr estimates about 181,100 visits to biome.com.au in September 2026, up 0% in a month and down 10% over three months. Biome ranks #26 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Biome use?
Gravity by Benchr identifies biome.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Biome's ad budget?
Gravity by Benchr does not publish a spend figure for Biome on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Biome ranks #26 of 6,103 by estimated traffic. Its closest competitors on the same market are BECO, Free The Ocean, Peace With The Wild, ATTITUDE and h2oathome.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Biome.