- Gravity
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- Health & Beauty
- Personal Care
- Grove Collaborative
Brand page · Personal Care · United States
Grove Collaborative: 871k visits a month, 131 active Meta ads, Gravity score 631.
Grove Collaborative — Grove Collaborative is an online retailer that sells healthier home essentials including cleaning products, personal care items, vitamins, and kitchen essentials that are screened against thousands of banned ingredients. In September 2026 grove.co drew an estimated 871k visits, down 22% on the month before. It ranks #75 of 33,626 Personal Care brands in United States and holds a 1.8 Trustpilot rating over 3,979 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Grove Collaborative is an online retailer that sells healthier home essentials including cleaning products, personal care items, vitamins, and kitchen essentials that are screened against thousands of banned ingredients.
01 · Traffic
How much traffic Grove Collaborative gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Grove Collaborative drew an estimated 871k visits in September 2026, down 22% on the month before and down 16% over three months.
- Worldwide#16,127of 4.5m sites · Top 1%
- In United States#5,325of 1.2m sites · Top 1%
- Personal Care, worldwide#563of 215,119 brands · Top 1%
- Personal Care, United States#75of 33,626 brands · Top 1%
871k
estimated visits in September
1 mo ▼ −21.9%4 mo ▼ −15.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Grove Collaborative.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Grove Collaborative holds 1.8 out of 5 on Trustpilot over 3,979 reviews, 13 of them in the last twelve months: 77% of customers give five stars and 10% one star. That volume places Grove Collaborative in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Cleaning Products Supplier House Cleaning Service Vitamin and Supplements Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Grove Collaborative sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Grove Collaborative sells on Shopify, 100% of its catalogue in stock. The best seller is Gentle Walnut Scrubber Sponges, at US$5.49–US$14.82, followed by 3-Ply Bamboo Toilet Paper (400 sheets per roll) and Hydrating Hand Soap, Refill - Softens Hands with Every Wash.
#1Gentle Walnut Scrubber SpongesGrove CollaborativeUS$5.49–US$14.82In stock
#23-Ply Bamboo Toilet Paper (400 sheets per roll)Grove CollaborativeUS$4.99–US$29.99In stock
#3Hydrating Hand Soap, Refill - Softens Hands with Every WashGrove CollaborativeUS$4.19–US$8.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Grove Collaborative in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 47% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$29.21
- Currency
- USD
04 · Ads
What Grove Collaborative is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Grove Collaborative runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since December 2021 (image, text, video).
See what’s new at Grove since the last time you shopped with us.Grove Collaborative7 Oct 2026image
See what’s new at Grove since the last time you shopped with us.Grove Collaborative7 Oct 2026image
See what’s new at Grove since the last time you shopped with us.Grove Collaborative7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Grove Collaborative, Inc.verified
Text ad21 Oct 2026Grove Collaborative, Inc.verified
Text ad21 Oct 2026Grove Collaborative, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Grove Collaborative.
The creators who tag @grovecollaborative on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @grovecollaborative on Instagram, led by Axiology (94.9k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAxiology@axiology_beauty · 🇺🇸 US | Beauty cosmetics skincare Creator | 94.9k | 0.1% | 4 | Tagged @grovecollaborative |
06 · Competitors according to Gravity
Who Grove Collaborative competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Grove Collaborative among Personal Care brands in United States. The closest is BECO, then Branch Basics, ATTITUDE, Biome, Koh, Miniml.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BECOletsbeco.com | |||||||
| Branch Basicsbranchbasics.com | |||||||
| ATTITUDEattitudeliving.com | |||||||
| Biomebiome.com.au | |||||||
| Kohkoh.com | |||||||
| Minimlminimlrefills.co.uk |
07 · Company
The company behind Grove Collaborative.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Grove Collaborative is a company based in San Francisco, United States, founded in 2012 according to LinkedIn, on a domain registered in July 2010. It employs about 412 people and is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- 2012, per LinkedIn
- Domain registered
- 20 Jul 2010
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 412 on LinkedIn · 201-500
- Funding stage
- Ipo · last deal: post ipo equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- grove.co · Shopify · USD
- Catalogue
- 1,703 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Grove Collaborative
What people ask Google about Grove Collaborative.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Grove Collaborative legit or a scam?
According to Gravity by Benchr, Grove Collaborative is a brand based in San Francisco, United States: its website has existed since July 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 412 people on LinkedIn, it has 620,420 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Grove Collaborative reviews
Customers rate Grove Collaborative 1.8 out of 5 on Trustpilot over 3,979 reviews, 13 of them in the last twelve months: 77% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Grove Collaborative?
Grove Collaborative is an online retailer that sells healthier home essentials including cleaning products, personal care items, vitamins, and kitchen essentials that are screened against thousands of banned ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Grove Collaborative prices: how much is it?
Grove Collaborative's best seller, Gentle Walnut Scrubber Sponges, sells from US$5.49 to US$14.82 on grove.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check grove.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Grove Collaborative promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Grove Collaborative advertises on Facebook and Instagram and on Google, where its offers often run. Check grove.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Grove Collaborative?
Grove Collaborative sells on its own website, grove.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Grove Collaborative?
Gravity by Benchr records a company based in San Francisco, United States, founded in 2012 according to LinkedIn, on a domain registered in 2010, with 412 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Grove Collaborative growing?
Not at the moment. Gravity by Benchr estimates about 871,500 visits to grove.co in September 2026, down 22% in a month and down 16% over three months. Grove Collaborative ranks #75 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Grove Collaborative use?
Gravity by Benchr identifies grove.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Grove Collaborative spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Grove Collaborative on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Grove Collaborative ranks #75 of 33,626 by estimated traffic. Its closest competitors on the same market are BECO, Branch Basics, ATTITUDE, Biome and Koh. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Grove Collaborative.