Brand page · Decor · United States
Birch Lane: 4.9M visits a month, 266 active Meta ads.
Birch Lane — Birch Lane is a furniture retailer that sells classic style furniture, lighting, and decor for joyful living, including farmhouse and traditional pieces. In September 2026 birchlane.com drew an estimated 4.9M visits, down 5% on the month before. It ranks #3 of 42,373 Decor brands in United States and holds a 4.1 Trustpilot rating over 1,879 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Birch Lane is a furniture retailer that sells classic style furniture, lighting, and decor for joyful living, including farmhouse and traditional pieces.
01 · Traffic
How much traffic Birch Lane gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Birch Lane drew an estimated 4.9M visits in September 2026, down 5% on the month before and up 40% over three months.
- Worldwide#3,972of 4.5M sites · Top 1%
- In United States#1,371of 1.2M sites · Top 1%
- Decor, worldwide#34of 185,686 brands · Top 1%
- Decor, United States#3of 42,373 brands · Top 1%
4.9M
estimated visits in September
1 mo ▼ −4.6%4 mo ▲ +40.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Birch Lane.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Birch Lane holds 4.1 out of 5 on Trustpilot over 1,879 reviews, 983 of them in the last twelve months: 68% of customers give five stars and 19% one star. That volume places Birch Lane in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Home Goods Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Birch Lane sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Birch Lane's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Birch Lane in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Birch Lane is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Birch Lane runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
Bennett Upholstered Swivel Barrel ChairBirch Lane14 Oct 2026image
Bennett Genuine Leather Swivel Barrel ChairBirch Lane13 Oct 2026image
A few of my favorite @birchlane pieces throughout our home 🤎 From our dining room sideboard to our kitchen counter stools and powder bathroBirch Lane13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Wayfair LLCverified
Text ad21 Oct 2026Wayfair LLCverified
Text ad21 Oct 2026Wayfair LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Birch Lane.
The creators who tag @birchlane on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @birchlane on Instagram, led by Nichole Home Interiors & Lifestyle (57.4K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNichole Home Interiors & Lifestyle@thestellalane · 🇺🇸 US | Decoration garden diy Creator | 57.4K | 2.1% | 13 | Tagged @birchlane |
06 · Competitors according to Gravity
Who Birch Lane competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Birch Lane among Decor brands in United States. The closest is habitat.fr, then One Kings Lane, Sconto, home24.de, Safavieh, jossandmain.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| habitat.frhabitat.fr | |||||||
| One Kings Laneonekingslane.com | |||||||
| Scontosconto.sk | |||||||
| home24.dehome24.de | |||||||
| Safaviehsafaviehhome.com | |||||||
| jossandmain.comjossandmain.com |
07 · Company
The company behind Birch Lane.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Birch Lane is a company based in United States, on a domain registered in November 2003. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 7 Nov 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- birchlane.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Birch Lane
What people ask Google about Birch Lane.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Birch Lane a legit company?
According to Gravity by Benchr, Birch Lane is a brand based in United States: its website has existed since November 2003, its Trustpilot profile is claimed by the brand, it employs 2 people on LinkedIn, it has 264,548 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Birch Lane reviews: is it worth it?
Customers rate Birch Lane 4.1 out of 5 on Trustpilot over 1,879 reviews, 983 of them in the last twelve months: 68% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Birch Lane sell?
Birch Lane is a furniture retailer that sells classic style furniture, lighting, and decor for joyful living, including farmhouse and traditional pieces. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Birch Lane promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Birch Lane advertises on Facebook and Instagram and on Google, where its offers often run. Check birchlane.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Birch Lane?
Gravity by Benchr records a company based in United States, whose domain was registered in 2003, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Birch Lane doing well?
Yes. Gravity by Benchr estimates about 4,925,900 visits to birchlane.com in September 2026, down 5% in a month and up 40% over three months. Birch Lane ranks #3 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Birch Lane's ad budget?
Gravity by Benchr does not publish a spend figure for Birch Lane on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Birch Lane ranks #3 of 42,373 by estimated traffic. Its closest competitors on the same market are habitat.fr, One Kings Lane, Sconto, home24.de, Safavieh. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Birch Lane.