Brand page · Household Appliances · United States
BLACK+DECKER: 305K visits a month, 1 active Meta ads, Gravity score 595.
BLACK+DECKER — BLACK+DECKER is a brand that sells tools, outdoor power equipment and home products designed to make DIY and everyday tasks easier. In September 2026 blackanddecker.com drew an estimated 305K visits, down 18% on the month before. It ranks #10 of 1,056 Household Appliances brands in United States and holds a 1.4 Trustpilot rating over 415 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Household Appliances brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BLACK+DECKER is a brand that sells tools, outdoor power equipment and home products designed to make DIY and everyday tasks easier.
01 · Traffic
How much traffic BLACK+DECKER gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BLACK+DECKER drew an estimated 305K visits in September 2026, down 18% on the month before and down 31% over three months.
- Worldwide#37,020of 4.5M sites · Top 1%
- In United States#12,056of 1.2M sites · Top 5%
- Household Appliances, worldwide#78of 20,238 brands · Top 1%
- Household Appliances, United States#10of 1,056 brands · Top 1%
305K
estimated visits in September
1 mo ▼ −18.1%4 mo ▼ −30.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BLACK+DECKER.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BLACK+DECKER holds 1.4 out of 5 on Trustpilot over 415 reviews, 55 of them in the last twelve months: 10% of customers give five stars and 80% one star. That volume places BLACK+DECKER in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BLACK+DECKER sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BLACK+DECKER sells on Shopify, 49% of its catalogue in stock. The best seller is dustbuster® AdvancedClean Cordless Handheld Vacuum, White, at US$59.99, followed by dustbuster® 7.2V 1.5Ah Cordless Hand Vacuum, Icy Blue and dustbuster® Hand Vacuum Replacement Filter-CHV9610, CHV1210, CHV1410, CHV1410B, CHV1410L, CHV1510, BDH2000L.
#1dustbuster® AdvancedClean Cordless Handheld Vacuum, WhiteBLACK+DECKERUS$59.99In stock
#2dustbuster® 7.2V 1.5Ah Cordless Hand Vacuum, Icy BlueBLACK+DECKERUS$29.99In stock
#3dustbuster® Hand Vacuum Replacement Filter-CHV9610, CHV1210, CHV1410, CHV1410B, CHV1410L, CHV1510, BDH2000LBLACK+DECKERUS$11.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BLACK+DECKER in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 19% of the catalogue
- In stock
- 49%
- Upper price quartile
- US$79.00
- Currency
- USD
04 · Ads
What BLACK+DECKER is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BLACK+DECKER runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2025 (image, text, video).
part 1 of my home project series starts in our bedroom! I’m ready to tackle all these projects with the help of my @blackanddecker_us CordleBLACK+DECKER16 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Click Tech Limitedverified
Text ad12 Oct 2026Collegedunia Web Pvt. Ltd.verified
Text ad7 Oct 2026Hongkong Gather Wisdom Network Technology Co., Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BLACK+DECKER.
The creators who tag @blackanddecker_us on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blackanddecker_us on Instagram, led by TeAndra (192K followers, 5.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTeAndra@momonthemove_ · 🇺🇸 US | Parenting family Creator | 192K | 5.3% | 2 | Tagged @blackanddecker_us |
06 · Competitors according to Gravity
Who BLACK+DECKER competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BLACK+DECKER among Household Appliances brands in United States. The closest is ryobitools.com, then RYOBI, SKIL, Direct Tools Factory Outlet, craftsman.com, DEWALT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ryobitools.comryobitools.com | |||||||
| RYOBIryobi.com.au | |||||||
| SKILskil.com | |||||||
| Direct Tools Factory Outletdirecttoolsoutlet.com | |||||||
| craftsman.comcraftsman.com | |||||||
| DEWALTdewalt.co.uk |
07 · Company
The company behind BLACK+DECKER.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BLACK+DECKER is a company based in New Britain, United States, founded in 2011 according to LinkedIn, on a domain registered in October 1995. It employs about 77 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New Britain
- Founded
- 2011, per LinkedIn
- Domain registered
- 3 Oct 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 77 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- blackanddecker.com · Shopify · USD
- Catalogue
- 134 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BLACK+DECKER
What people ask Google about BLACK+DECKER.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BLACK+DECKER legit?
According to Gravity by Benchr, BLACK+DECKER is a brand based in New Britain, United States: its website has existed since October 1995, it sells on a Shopify store, it employs 77 people on LinkedIn, it has 48,315 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BLACK+DECKER reviews: is it worth it?
Customers rate BLACK+DECKER 1.4 out of 5 on Trustpilot over 415 reviews, 55 of them in the last twelve months: 10% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BLACK+DECKER?
BLACK+DECKER is a brand that sells tools, outdoor power equipment and home products designed to make DIY and everyday tasks easier. Gravity by Benchr classifies it under Household Appliances, with Kitchen Appliances making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is BLACK+DECKER expensive?
BLACK+DECKER's best seller, dustbuster® AdvancedClean Cordless Handheld Vacuum, White, sells US$59.99 on blackanddecker.com. 49% of the catalogue is in stock. Gravity does not track prices daily: check blackanddecker.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
BLACK+DECKER promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BLACK+DECKER advertises on Facebook and Instagram and on Google, where its offers often run. Check blackanddecker.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BLACK+DECKER?
BLACK+DECKER sells on its own website, blackanddecker.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BLACK+DECKER?
Gravity by Benchr records a company based in New Britain, United States, founded in 2011 according to LinkedIn, on a domain registered in 1995, with 77 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BLACK+DECKER growing?
Not at the moment. Gravity by Benchr estimates about 305,500 visits to blackanddecker.com in September 2026, down 18% in a month and down 31% over three months. BLACK+DECKER ranks #10 of 1,056 Household Appliances brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BLACK+DECKER use?
Gravity by Benchr identifies blackanddecker.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BLACK+DECKER's ad budget?
Gravity by Benchr does not publish a spend figure for BLACK+DECKER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliances brands in United States?
Among Household Appliances brands in United States in the Gravity by Benchr index, BLACK+DECKER ranks #10 of 1,056 by estimated traffic. Its closest competitors on the same market are ryobitools.com, RYOBI, SKIL, Direct Tools Factory Outlet, craftsman.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BLACK+DECKER.