Brand page · Tools · United States
SKIL: 308K visits a month, 71 active Meta ads, Gravity score 543.
SKIL — SKIL Tools is a power tool company that manufactures innovative tools including saws, drills, grinders, and outdoor power equipment with smart features and reliable performance. In September 2026 skil.com drew an estimated 308K visits, up 12% on the month before. It ranks #24 of 3,410 Tools brands in United States and holds a 2.0 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 75 peers: Tools brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SKIL Tools is a power tool company that manufactures innovative tools including saws, drills, grinders, and outdoor power equipment with smart features and reliable performance.
01 · Traffic
How much traffic SKIL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SKIL drew an estimated 308K visits in September 2026, up 12% on the month before and down 27% over three months.
- Worldwide#36,781of 4.5M sites · Top 1%
- In United States#11,967of 1.2M sites · Top 5%
- Tools, worldwide#175of 49,532 brands · Top 1%
- Tools, United States#24of 3,410 brands · Top 1%
308K
estimated visits in September
1 mo ▲ +12.1%4 mo ▼ −27.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SKIL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SKIL holds 2.0 out of 5 on Trustpilot over 24 reviews, 5 of them in the last twelve months: 4% of customers give five stars and 83% one star. That volume places SKIL in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Tool Store Tool Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SKIL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SKIL sells on Shopify, 19% of its catalogue in stock. The best seller is 20V 5.0Ah Battery, at US$89.99, followed by Twist 2.0 Rechargeable 4V Screwdriver and 20V Brushless 6 In. Telescoping Pruning Saw.
#120V 5.0Ah BatterySKILUS$89.99In stock
#2Twist 2.0 Rechargeable 4V ScrewdriverSKILUS$32.99–US$44.99In stock
#320V Brushless 6 In. Telescoping Pruning SawSKILUS$109.99–US$159.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SKIL in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 1% of the catalogue
- In stock
- 19%
- Upper price quartile
- US$359.99
- Currency
- USD
04 · Ads
What SKIL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SKIL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2026 (image, text, video).
SKIL ToolsSKIL Tools6 Oct 2026image
No surprise that our compact and smart 4V Screwdriver is on the "viral things to buy" list 👍 Video @masteringmayhemSKIL Tools6 Oct 2026video
Falling leaves means cooler weather is coming! We love that, right? But if your driveway is hidden under solid leaves like mine is, the taskSKIL Tools5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026CMedia Services LLCverified
Video ad20 Oct 2026CMedia Services LLCverified
Image ad20 Oct 2026CMedia Services LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SKIL.
The creators who tag @skilpowertools on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @skilpowertools on Instagram, led by Tyler Bouldin (473K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTyler Bouldin@theforgehouse · 🇺🇸 US | Decoration garden diy Creator | 473K | 2.0% | 3 | Tagged @skilpowertools |
06 · Competitors according to Gravity
Who SKIL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SKIL among Tools brands in United States. The closest is RYOBI, then parkside-diy.com, ryobitools.com, Einhell.de, Scule365, itoolmax.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| RYOBIryobi.com.au | |||||||
| parkside-diy.comparkside-diy.com | |||||||
| ryobitools.comryobitools.com | |||||||
| Einhell.deeinhell.de | |||||||
| Scule365scule365.ro | |||||||
| itoolmaxitoolmax.com |
07 · Company
The company behind SKIL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SKIL is a company based in Grand Rapids, United States, founded in 1924 according to LinkedIn, on a domain registered in August 1996. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Grand Rapids
- Founded
- 1924, per LinkedIn
- Domain registered
- 20 Aug 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- skil.com · Shopify · USD
- Catalogue
- 45 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SKIL
What people ask Google about SKIL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SKIL legit?
According to Gravity by Benchr, SKIL is a brand based in Grand Rapids, United States: its website has existed since August 1996, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 75,840 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SKIL reviews
Customers rate SKIL 2.0 out of 5 on Trustpilot over 24 reviews, 5 of them in the last twelve months: 4% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SKIL?
SKIL Tools is a power tool company that manufactures innovative tools including saws, drills, grinders, and outdoor power equipment with smart features and reliable performance. Gravity by Benchr classifies it under Tools, with Outdoor Power Equipment making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SKIL cost?
SKIL's best seller, 20V 5.0Ah Battery, sells US$89.99 on skil.com. 19% of the catalogue is in stock. Gravity does not track prices daily: check skil.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SKIL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SKIL advertises on Facebook and Instagram and on Google, where its offers often run. Check skil.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SKIL?
SKIL sells on its own website, skil.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SKIL?
Gravity by Benchr records a company based in Grand Rapids, United States, founded in 1924 according to LinkedIn, on a domain registered in 1996, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SKIL doing well?
Not at the moment. Gravity by Benchr estimates about 307,600 visits to skil.com in September 2026, up 12% in a month and down 27% over three months. SKIL ranks #24 of 3,410 Tools brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SKIL use?
Gravity by Benchr identifies skil.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SKIL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SKIL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in United States?
Among Tools brands in United States in the Gravity by Benchr index, SKIL ranks #24 of 3,410 by estimated traffic. Its closest competitors on the same market are RYOBI, parkside-diy.com, ryobitools.com, Einhell.de, Scule365. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SKIL.