Brand page · Office Instruments · United States
Blackwing traffic, ads & competitors 97.5k visits a month, 69 active Meta ads, Gravity score 649.
Blackwing — Blackwing sells pencils, notebooks, and tools designed for writers, artists and everyday users, built with an emphasis on craftsmanship and sustainability. In September 2026 blackwing602.com drew an estimated 97.5k visits, down 3% on the month before. It ranks #28 of 1,018 Office Instruments brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 56 peers: Office Instruments brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Blackwing sells pencils, notebooks, and tools designed for writers, artists and everyday users, built with an emphasis on craftsmanship and sustainability.
01 · Traffic
Blackwing website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blackwing drew an estimated 97.5k visits in September 2026, down 3% on the month before and up 12% over three months.
- Worldwide#95,726of 4.5m sites · Top 5%
- In United States#31,321of 1.2m sites · Top 5%
- Office Instruments, worldwide#113of 5,820 brands · Top 5%
- Office Instruments, United States#28of 1,018 brands · Top 5%
97.5k
estimated visits in September
1 mo ▼ −3.1%4 mo ▲ +11.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Blackwing reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blackwing holds 2.8 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Craft Store Art Handcraft Art Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Blackwing best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Blackwing sells on Shopify, 52% of its catalogue in stock. The best seller is Volumes Subscription - $125/year, at US$125.00, followed by Blackwing One-Step Long Point Sharpener and Blackwing 602 (Set of 12).
#1Volumes Subscription - $125/yearBlackwingUS$125.00In stock
#2Blackwing One-Step Long Point SharpenerBlackwingUS$25.00In stock
#3Blackwing 602 (Set of 12)BlackwingUS$34.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Blackwing in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 89% of the catalogue
- In stock
- 52%
- Upper price quartile
- US$36.00
- Currency
- USD
04 · Ads
Blackwing ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blackwing runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
BlackwingBlackwing3 Oct 2026image
Pencils feature soft graphiteBlackwing30 Sept 2026video
Disney Graphite PencilsBlackwing30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Blackwingverified
Text ad21 Oct 2026Blackwingverified
Text ad21 Oct 2026Blackwingverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Blackwing influencers
The creators who tag @blackwing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blackwing on Instagram, led by Mareike (106k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMareike@me_and_my_happydesk · 🇩🇪 DE | Photography visual arts Creator | 106k | 0.6% | 6 | Tagged @blackwing |
06 · Competitors according to Gravity
Blackwing competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blackwing among Office Instruments brands in the United States. The closest is novium, then Baronfig, Esterbrook Pen Company, The Paper Mind, LEUCHTTURM1917, Ellington Pens.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| noviumnoviumdesign.com | |||||||
| Baronfigbaronfig.com | |||||||
| Esterbrook Pen Companyesterbrookpens.com | |||||||
| The Paper Mindthepapermind.com | |||||||
| LEUCHTTURM1917leuchtturm1917.us | |||||||
| Ellington Pensellingtonpens.com |
07 · Company
Who is behind Blackwing?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blackwing is a company based in Stockton, United States, founded in 2010 according to LinkedIn, on a domain registered in September 2009. It employs about 26 people.
- Entity country
- 🇺🇸 United States · Stockton
- Founded
- 2010, per LinkedIn
- Domain registered
- 21 Sept 2009
- Status
- Operating
- Employees
- 26 on LinkedIn · 11-50
- Own store
- blackwing602.com · Shopify · USD
- Catalogue
- 65 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blackwing
What people ask Google about Blackwing.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blackwing legit?
According to Gravity by Benchr, Blackwing is a brand based in Stockton, United States: its website has existed since September 2009, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 83,551 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Blackwing?
Blackwing sells pencils, notebooks, and tools designed for writers, artists and everyday users, built with an emphasis on craftsmanship and sustainability. Gravity by Benchr classifies it under Office Instruments, with Writing & Drawing Instruments making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Blackwing expensive?
Blackwing's best seller, Volumes Subscription - $125/year, sells US$125.00 on blackwing602.com. 52% of the catalogue is in stock. Gravity does not track prices daily: check blackwing602.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Blackwing promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Blackwing advertises on Facebook and Instagram and on Google, where its offers often run. Check blackwing602.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Blackwing?
Blackwing sells on its own website, blackwing602.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Blackwing?
Gravity by Benchr records a company based in Stockton, United States, founded in 2010 according to LinkedIn, on a domain registered in 2009, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Blackwing growing?
Yes. Gravity by Benchr estimates about 97,500 visits to blackwing602.com in September 2026, down 3% in a month and up 12% over three months. Blackwing ranks #28 of 1,018 Office Instruments brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Blackwing use?
Gravity by Benchr identifies blackwing602.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Blackwing spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Blackwing on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Office Instruments brands in the United States?
Among Office Instruments brands in the United States in the Gravity by Benchr index, Blackwing ranks #28 of 1,018 by estimated traffic. Its closest competitors on the same market are novium, Baronfig, Esterbrook Pen Company, The Paper Mind and LEUCHTTURM1917. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blackwing.