Brand page · Outdoor Recreation · Australia
BlackWolf traffic, ads & competitors 55.3k visits a month, 18 active Meta ads, Gravity score 614.
BlackWolf — BlackWolf is an Australian brand that sells camping, hiking, and travel equipment including tents, sleeping bags, backpacks, and camping accessories. In September 2026 blackwolf.com.au drew an estimated 55.3k visits, down 10% on the month before. It ranks #86 of 2,854 Outdoor Recreation brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Outdoor Recreation brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BlackWolf is an Australian brand that sells camping, hiking, and travel equipment including tents, sleeping bags, backpacks, and camping accessories.
01 · Traffic
How much traffic BlackWolf gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BlackWolf drew an estimated 55.3k visits in September 2026, down 10% on the month before and up 10% over three months.
- Worldwide#155,944of 4.5m sites · Top 5%
- In Australia#3,752of 105k sites · Top 5%
- Outdoor Recreation, worldwide#3,255of 101,136 brands · Top 5%
- Outdoor Recreation, Australia#86of 2,854 brands · Top 5%
55.3k
estimated visits in September
1 mo ▼ −10.1%4 mo ▲ +10.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BlackWolf.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BlackWolf holds 2.9 out of 5 on Trustpilot over 3 reviews: 0% of customers give five stars and 67% one star.
Outdoor Clothing and Equipment Shop Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BlackWolf sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BlackWolf sells on Shopify, 90% of its catalogue in stock. The best seller is Shore Folding Beech, at A$89.99, followed by Generations Series Sleeping Bag M0 and Generations Series Sleeping Bag M10.
#1Shore Folding BeechBlackWolfA$89.99In stock
#2Generations Series Sleeping Bag M0BlackWolfA$57.50In stock
#3Generations Series Sleeping Bag M10BlackWolfA$72.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BlackWolf in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 62% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$230.14
- Currency
- AUD
04 · Ads
What BlackWolf is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BlackWolf runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Set Up. Kick Back.BlackWolf Australia7 Oct 2026video
Switch Off. Get Outside.BlackWolf Australia7 Oct 2026video
Built For The Weekend AwayBlackWolf Australia6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Phoenix Leisure Group Pty Limitedverified
Text ad20 Oct 2026Phoenix Leisure Group Pty Limitedverified
Text ad20 Oct 2026Phoenix Leisure Group Pty Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BlackWolf.
The creators who tag @blackwolf_australia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blackwolf_australia on Instagram, led by B E N N Y || H E A T O N (11.9k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BB E N N Y || H E A T O N@bennyheat · 🇳🇿 NZ | Travel tourism exploration Creator | 11.9k | 1.8% | 2 | Tagged @blackwolf_australia |
06 · Competitors according to Gravity
Who BlackWolf competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BlackWolf among Outdoor Recreation brands in Australia. The closest is DARCHE®, then Helinox Australia, TETON Sports Australia, Oztent, Sea to Summit, coody.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DARCHE®darche.com.au | |||||||
| Helinox Australiahelinox.com.au | |||||||
| TETON Sports Australiatetongear.com.au | |||||||
| Oztentoztent.com.au | |||||||
| Sea to Summitseatosummit.com.au | |||||||
| coody.com.aucoody.com.au |
07 · Company
The company behind BlackWolf.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BlackWolf is a company based in INGLEBURN, Australia, founded in 1996 according to LinkedIn. It employs about 200 people.
- Entity country
- 🇦🇺 Australia · INGLEBURN
- Founded
- 1996, per LinkedIn
- Employees
- 200 on LinkedIn
- Own store
- blackwolf.com.au · Shopify · AUD
- Catalogue
- 106 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BlackWolf
What people ask Google about BlackWolf.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BlackWolf legit or a scam?
According to Gravity by Benchr, BlackWolf is a brand based in INGLEBURN, Australia: it sells on a Shopify store, it employs 200 people on LinkedIn, it has 17,426 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is BlackWolf?
BlackWolf is an Australian brand that sells camping, hiking, and travel equipment including tents, sleeping bags, backpacks, and camping accessories. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
BlackWolf prices: how much is it?
BlackWolf's best seller, Shore Folding Beech, sells A$89.99 on blackwolf.com.au. 90% of the catalogue is in stock. Gravity does not track prices daily: check blackwolf.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a BlackWolf discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BlackWolf advertises on Facebook and Instagram and on Google, where its offers often run. Check blackwolf.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy BlackWolf?
BlackWolf sells on its own website, blackwolf.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BlackWolf?
Gravity by Benchr records a company based in INGLEBURN, Australia, founded in 1996 according to LinkedIn, with 200 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BlackWolf doing well?
Yes. Gravity by Benchr estimates about 55,300 visits to blackwolf.com.au in September 2026, down 10% in a month and up 10% over three months. BlackWolf ranks #86 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BlackWolf use?
Gravity by Benchr identifies blackwolf.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BlackWolf's ad budget?
Gravity by Benchr does not publish a spend figure for BlackWolf on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Australia?
Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, BlackWolf ranks #86 of 2,854 by estimated traffic. Its closest competitors on the same market are DARCHE®, Helinox Australia, TETON Sports Australia, Oztent and Sea to Summit. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BlackWolf.