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- Sea to Summit
Brand page · Outdoor Recreation · Australia
Sea to Summit traffic, ads & competitors 115k visits a month, 289 active Meta ads, Gravity score 700.
Sea to Summit — Sea to Summit Australia is an Australian company that designs and sells lightweight camping and hiking gear for outdoor adventures. In September 2026 seatosummit.com.au drew an estimated 115k visits, up 12% on the month before. It ranks #34 of 2,854 Outdoor Recreation brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Outdoor Recreation brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sea to Summit Australia is an Australian company that designs and sells lightweight camping and hiking gear for outdoor adventures.
01 · Traffic
Sea to Summit website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sea to Summit drew an estimated 115k visits in September 2026, up 12% on the month before and down 20% over three months.
- Worldwide#83,220of 4.5m sites · Top 5%
- In Australia#1,837of 105k sites · Top 5%
- Outdoor Recreation, worldwide#1,401of 101,136 brands · Top 5%
- Outdoor Recreation, Australia#34of 2,854 brands · Top 5%
115k
estimated visits in September
1 mo ▲ +12.4%4 mo ▼ −20.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sea to Summit reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sea to Summit holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sea to Summit best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sea to Summit sells on Shopify, 92% of its catalogue in stock. The best seller is Lightweight Dry Bag, at A$14.99–A$39.99, followed by Airlite Towel and Aeros Premium Pillow - Past Season.
#1Lightweight Dry BagSea to SummitA$14.99–A$39.99In stock
#2Airlite TowelSea to SummitA$19.99–A$29.99In stock
#3Aeros Premium Pillow - Past SeasonSea to SummitA$89.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sea to Summit in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 89% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$83.68
- Currency
- AUD
04 · Ads
Sea to Summit ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sea to Summit runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Long days traveling make the simple rituals at camp feel even better. We reckon some of the best memories from the trip happened right hereSea to Summit8 Oct 2026video
Shop NEW Dry Bag SetsSea to Summit8 Oct 2026video
Sea to SummitSea to Summit8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sea to Summit Pty Ltdverified
Text ad20 Oct 2026Sea to Summit Pty Ltdverified
Text ad20 Oct 2026Sea to Summit Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Sea to Summit influencers
The creators who tag @seatosummit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @seatosummit on Instagram, led by Pacific Adventure Club (12.5k followers, 20.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPacific Adventure Club@pacificadventureclub · 🇺🇸 US | Travel tourism exploration Creator | 12.5k | 20.2% | 10 | Tagged @seatosummit |
06 · Competitors according to Gravity
Sea to Summit competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sea to Summit among Outdoor Recreation brands in Australia. The closest is DARCHE®, then GILLIBRAND, Domex Outdoors Australia, BlackWolf, UCR Adventures, On Track Meals.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DARCHE®darche.com.au | |||||||
| GILLIBRANDgillibrand.au | |||||||
| Domex Outdoors Australiadomexoutdoors.com.au | |||||||
| BlackWolfblackwolf.com.au | |||||||
| UCR Adventuresucradventures.com.au | |||||||
| On Track Mealsontrackmeals.com |
07 · Company
Who is behind Sea to Summit?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sea to Summit is a company based in Rivervale, Australia, founded in 1990 according to LinkedIn. It employs about 186 people.
- Entity country
- 🇦🇺 Australia · Rivervale
- Founded
- 1990, per LinkedIn
- Employees
- 186 on LinkedIn
- Own store
- seatosummit.com.au · Shopify · AUD
- Catalogue
- 95 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sea to Summit
What people ask Google about Sea to Summit.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sea to Summit legit?
According to Gravity by Benchr, Sea to Summit is a brand based in Rivervale, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 186 people on LinkedIn, it has 223,026 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Sea to Summit?
Sea to Summit Australia is an Australian company that designs and sells lightweight camping and hiking gear for outdoor adventures. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Sea to Summit cost?
Sea to Summit's best seller, Lightweight Dry Bag, sells from A$14.99 to A$39.99 on seatosummit.com.au. 92% of the catalogue is in stock. Gravity does not track prices daily: check seatosummit.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Sea to Summit discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sea to Summit advertises on Facebook and Instagram and on Google, where its offers often run. Check seatosummit.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sea to Summit?
Sea to Summit sells on its own website, seatosummit.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sea to Summit?
Gravity by Benchr records a company based in Rivervale, Australia, founded in 1990 according to LinkedIn, with 186 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sea to Summit doing well?
Not at the moment. Gravity by Benchr estimates about 115,300 visits to seatosummit.com.au in September 2026, up 12% in a month and down 20% over three months. Sea to Summit ranks #34 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sea to Summit use?
Gravity by Benchr identifies seatosummit.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sea to Summit's ad budget?
Gravity by Benchr does not publish a spend figure for Sea to Summit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Australia?
Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, Sea to Summit ranks #34 of 2,854 by estimated traffic. Its closest competitors on the same market are DARCHE®, GILLIBRAND, Domex Outdoors Australia, BlackWolf and UCR Adventures. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sea to Summit.