Brand page · Personal Care · United Kingdom
BLD BRO traffic, ads & competitors 41.5k visits a month, 212 active Meta ads, Gravity score 581.
BLD BRO — BLD BRO is a skincare brand specializing in products for bald men, offering moisturizers and grooming essentials designed to hydrate, protect, and mattify the scalp with SPF protection. In September 2026 bldbro.com drew an estimated 41.5k visits, down 30% on the month before. It ranks #1,614 of 33,626 Personal Care brands in the United Kingdom and holds a 4.8 Trustpilot rating over 1,423 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BLD BRO is a skincare brand specializing in products for bald men, offering moisturizers and grooming essentials designed to hydrate, protect, and mattify the scalp with SPF protection.
01 · Traffic
BLD BRO website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BLD BRO drew an estimated 41.5k visits in September 2026, down 30% on the month before and down 44% over three months.
- Worldwide#199,373of 4.5m sites · Top 5%
- In United States#63,292of 1.2m sites · Top 10%
- Personal Care, worldwide#10,169of 215,119 brands · Top 5%
- Personal Care, United States#1,614of 33,626 brands · Top 5%
41.5k
estimated visits in September
1 mo ▼ −29.7%4 mo ▼ −43.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BLD BRO reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BLD BRO holds 4.8 out of 5 on Trustpilot over 1,423 reviews, 681 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places BLD BRO in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BLD BRO best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BLD BRO sells on Shopify, 94% of its catalogue in stock. The best seller is DAILY, at £24.99, followed by DAILY & NIGHT DUO and DAILY 50.
#1DAILYBLD BRO£24.99In stock
#2DAILY & NIGHT DUOBLD BRO£43.99In stock
#3DAILY 50BLD BRO£29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BLD BRO in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 94% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$63.52
- Currency
- GBP
04 · Ads
BLD BRO ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BLD BRO runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since November 2023 (image, text, video).
Scalp SPF without the greasy finish ☀️BLDBRO6 Oct 2026image
Keep your bald head matte 👨🏻🦲BLDBRO6 Oct 2026video
Holiday SPF 50 for your dome ☀️BLDBRO6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BLD BRO LTDverified
Text ad20 Oct 2026BLD BRO LTDverified
Text ad20 Oct 2026BLD BRO LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BLD BRO influencers
The creators who tag @bld.bro on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bld.bro on Instagram, led by Higgo (11.9k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHiggo@higgouk · 🇬🇧 GB | Music concerts dance Creator | 11.9k | 3.2% | 1 | Tagged @bld.bro |
06 · Competitors according to Gravity
BLD BRO competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BLD BRO among Personal Care brands in the United Kingdom. The closest is Floris London, then LifeJacket Skin Protection, KOBA, Fat Cow, The Ayurveda Experience, Filter By Molly-Mae™.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Floris Londonflorislondon.com | |||||||
| LifeJacket Skin Protectionlifejacketskin.com | |||||||
| KOBAkobaskincare.com | |||||||
| Fat Cowfatcowskin.com | |||||||
| The Ayurveda Experiencetheayurvedaexperience.co.uk | |||||||
| Filter By Molly-Mae™filterbymollymae.com |
07 · Company
Who is behind BLD BRO?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BLD BRO is a company based in Birmingham, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in July 2020. It employs about 8 people.
- Entity country
- 🇬🇧 United Kingdom · Birmingham
- Founded
- 2021, per LinkedIn
- Domain registered
- 28 Jul 2020
- Status
- Operating
- Employees
- 8 on LinkedIn
- Own store
- bldbro.com · Shopify · GBP
- Catalogue
- 17 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BLD BRO
What people ask Google about BLD BRO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BLD BRO legit?
According to Gravity by Benchr, BLD BRO is a brand based in Birmingham, United Kingdom: its website has existed since July 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 56,333 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BLD BRO reviews
Customers rate BLD BRO 4.8 out of 5 on Trustpilot over 1,423 reviews, 681 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does BLD BRO sell?
BLD BRO is a skincare brand specializing in products for bald men, offering moisturizers and grooming essentials designed to hydrate, protect, and mattify the scalp with SPF protection. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
BLD BRO prices: how much is it?
BLD BRO's best seller, DAILY, sells £24.99 on bldbro.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check bldbro.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a BLD BRO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BLD BRO advertises on Facebook and Instagram and on Google, where its offers often run. Check bldbro.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BLD BRO?
BLD BRO sells on its own website, bldbro.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BLD BRO?
Gravity by Benchr records a company based in Birmingham, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BLD BRO doing well?
Not at the moment. Gravity by Benchr estimates about 41,500 visits to bldbro.com in September 2026, down 30% in a month and down 44% over three months. BLD BRO ranks #1,614 of 33,626 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BLD BRO use?
Gravity by Benchr identifies bldbro.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does BLD BRO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BLD BRO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, BLD BRO ranks #1,614 of 33,626 by estimated traffic. Its closest competitors on the same market are Floris London, LifeJacket Skin Protection, KOBA, Fat Cow and The Ayurveda Experience. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BLD BRO.