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- Floris London
Brand page · Personal Care · United Kingdom
Floris London traffic, ads & competitors 67.8k visits a month, 106 active Meta ads, Gravity score 625.
Floris London — Floris London is a British family perfumery that creates finely crafted fragrances for men, women, and the home, as well as bath & body and grooming & skincare products. In September 2026 florislondon.com drew an estimated 67.8k visits, down 20% on the month before. It ranks #1,092 of 33,626 Personal Care brands in the United Kingdom and holds a 2.6 Trustpilot rating over 25 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Floris London is a British family perfumery that creates finely crafted fragrances for men, women, and the home, as well as bath & body and grooming & skincare products.
01 · Traffic
Floris London website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Floris London drew an estimated 67.8k visits in September 2026, down 20% on the month before and down 14% over three months.
- Worldwide#130,940of 4.5m sites · Top 5%
- In United States#42,509of 1.2m sites · Top 5%
- Personal Care, worldwide#6,553of 215,119 brands · Top 5%
- Personal Care, United States#1,092of 33,626 brands · Top 5%
67.8k
estimated visits in September
1 mo ▼ −19.9%4 mo ▼ −14.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Floris London reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Floris London holds 2.6 out of 5 on Trustpilot over 25 reviews, 7 of them in the last twelve months: 36% of customers give five stars and 32% one star. That volume places Floris London in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Floris London best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Floris London sells on Shopify, 98% of its catalogue in stock. The best seller is Cefiro - Eau de Toilette, at £4.00–£125.00, followed by No. 89 - Eau de Toilette and A Rose For... - Eau de Parfum.
#1Cefiro - Eau de ToiletteFloris London£4.00–£125.00In stock
#2No. 89 - Eau de ToiletteFloris London£4.00–£125.00In stock
#3A Rose For... - Eau de ParfumFloris London£5.00–£200.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Floris London in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 90% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$79.41
- Currency
- GBP
04 · Ads
Floris London ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Floris London runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
Fragrance Customisation - Bespoke 100mlFloris London7 Oct 2026image
Leather Oud - Eau de ParfumFloris London28 Sept 2026image
Explore Floris PerfumeryFloris London28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026J Floris Ltdverified
Image ad20 Oct 2026J Floris Ltdverified
Text ad20 Oct 2026J Floris Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Floris London influencers
The creators who tag @florislondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @florislondon on Instagram, led by Siobhan Ferguson | PrettyCityLondon (401k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSiobhan Ferguson | PrettyCityLondon@prettycitylondon · 🇬🇧 GB | Travel tourism exploration Creator | 401k | 0.3% | 2 | Tagged @florislondon |
06 · Competitors according to Gravity
Floris London competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Floris London among Personal Care brands in the United Kingdom. The closest is SUNNAMUSK, then Cowshed, This Works, Saltworks, KAYALI UK, Oud Attar.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SUNNAMUSKsunnamusk.com | |||||||
| Cowshedcowshed.com | |||||||
| This Worksthisworks.com | |||||||
| Saltworkspromo.thesaltworkscompany.com | |||||||
| KAYALI UKuk.kayali.com | |||||||
| Oud Attaroudattar.co.uk |
07 · Company
Who is behind Floris London?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Floris London is a company based in London, United Kingdom, founded in 1730 according to LinkedIn, on a domain registered in April 1999. It employs about 43 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1730, per LinkedIn
- Domain registered
- 23 Apr 1999
- Status
- Operating
- Employees
- 43 on LinkedIn
- Own store
- florislondon.com · Shopify · GBP
- Catalogue
- 108 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Floris London
What people ask Google about Floris London.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Floris London legit?
According to Gravity by Benchr, Floris London is a brand based in London, United Kingdom: its website has existed since April 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 43 people on LinkedIn, it has 89,601 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Floris London reviews: is it worth it?
Customers rate Floris London 2.6 out of 5 on Trustpilot over 25 reviews, 7 of them in the last twelve months: 36% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Floris London?
Floris London is a British family perfumery that creates finely crafted fragrances for men, women, and the home, as well as bath & body and grooming & skincare products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Floris London cost?
Floris London's best seller, Cefiro - Eau de Toilette, sells from £4.00 to £125.00 on florislondon.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check florislondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Floris London promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Floris London advertises on Facebook and Instagram and on Google, where its offers often run. Check florislondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Floris London?
Floris London sells on its own website, florislondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Floris London?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1730 according to LinkedIn, on a domain registered in 1999, with 43 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Floris London doing well?
Not at the moment. Gravity by Benchr estimates about 67,800 visits to florislondon.com in September 2026, down 20% in a month and down 14% over three months. Floris London ranks #1,092 of 33,626 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Floris London use?
Gravity by Benchr identifies florislondon.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Floris London's ad budget?
Gravity by Benchr does not publish a spend figure for Floris London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Floris London ranks #1,092 of 33,626 by estimated traffic. Its closest competitors on the same market are SUNNAMUSK, Cowshed, This Works, Saltworks and KAYALI UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Floris London.