1. Gravity
  2. Rankings
  3. Apparel & Accessories
  4. Clothing
  5. Bleusalt

Brand page · Clothing · United States

Bleusalt Top 5% worldwide Top 5% in the United States Top 5% in Clothing Top 5% in Clothing in the United States
bleusalt.com·🇺🇸 Los Angeles, United States· Shopify·Since 2016

Bleusalt traffic, ads & competitors 50.1k visits a month, 89 active Meta ads, Gravity score 515.

Bleusalt — Bleusalt is a sustainable luxury brand that creates seasonless elevated basics made from soft fibers, founded by Lyndie Benson in Malibu. In September 2026 bleusalt.com drew an estimated 50.1k visits, up 5% on the month before. It ranks #2,774 of 97,158 Clothing brands in the United States and holds a 4.0 Trustpilot rating over 217 reviews.

bleusalt.com@bleusalt 319kFacebookLinkedIn 288Trustpilot 4.0Meta Ad Library 89

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
50.1k
+5% vs. August 2026
Instagram followers
319k
1,577 posts · @bleusalt
Trustpilot
4.0
217 reviews · 13 in 12 months
Meta ads
89
active · on Google since 2022
Products
95%
in stock · 60 collections
Rank in the United States
#2,774
of 97,158 in Clothing
LinkedIn
288
followers · 5 employees
Earned media value
€6.5k
per month, Instagram

Gravity score

515/ 1000 · 10 of 10 indicators rated
Brand Power577
Momentum369
Performance599

Percentiles within 2787 peers: Clothing brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Bleusalt is a sustainable luxury brand that creates seasonless elevated basics made from soft fibers, founded by Lyndie Benson in Malibu.

01 · Traffic

Bleusalt website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Bleusalt drew an estimated 50.1k visits in September 2026, up 5% on the month before and down 22% over three months.

  • Worldwide#169,979of 4.5m sites · Top 5%
  • In United States#54,442of 1.2m sites · Top 5%
  • Clothing, worldwide#16,372of 459,295 brands · Top 5%
  • Clothing, United States#2,774of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

50.1k

estimated visits in September

1 mo ▲ +5.1%4 mo ▼ −22.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

Bleusalt reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Bleusalt holds 4.0 out of 5 on Trustpilot over 217 reviews, 13 of them in the last twelve months: 66% of customers give five stars and 15% one star. That volume places Bleusalt in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 21 Oct 2026
4.0TrustScore · 217 reviews · 13 in 12 months
Top 20% review volumeTop 40% rating quality
5 ★66%
4 ★8%
3 ★7%
2 ★4%
1 ★15%

Men's Clothing Store Fashion Accessories Store Women's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Bleusalt best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Bleusalt sells on Shopify, 95% of its catalogue in stock. The best seller is The Cindy Pant, at US$131.00–US$175.00, followed by The Scarf and The Cindy Top.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops42%
Pants12%
Outerwear9%
Scarves & Shawls7%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing84%
Clothing Accessories9%
Gift Cards2%
Food Items1%
Tote Bags1%

The dominant category places Bleusalt in its comparison group.

Prices and ratingsstore data
Average rating
4.50 / 5
Rated products
100% of the catalogue
In stock
95%
Upper price quartile
US$135.00
Currency
USD

05 · Influencers

Bleusalt influencers

The creators who tag @bleusalt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @bleusalt on Instagram, led by Madison Brodsky (51.7k followers, 0.9% engagement).

Influencersaccounts tagging @bleusalt · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMadison Brodsky@madisonbrodsky · 🇺🇸 USHumor memes comedy Creator51.7k0.9%5Tagged @bleusalt
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Bleusalt competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Bleusalt among Clothing brands in the United States. The closest is Macade, then PADOVA, Velvet by Graham & Spencer, The Normal Brand, Joh Apparel, Habitat Clothes.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Macademacadegolf.com
PADOVApadova.com.co
Velvet by Graham & Spencervelvet-tees.com
The Normal Brandthenormalbrand.com
Joh Appareljohapparel.com
Habitat Clotheshabitatclothes.com
Competitors Gravity finds for Bleusalt. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Bleusalt with Macade

07 · Company

Who is behind Bleusalt?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Bleusalt is a company based in Los Angeles, United States, founded in 2017 according to LinkedIn, on a domain registered in April 2016. It employs about 5 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Los Angeles
Founded
2017, per LinkedIn
Domain registered
18 Apr 2016
Status
Operating
Employees
5 on LinkedIn
DistributionGravity index, Nov 2026
Own store
bleusalt.com · Shopify · USD
Catalogue
60 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Bleusalt

What people ask Google about Bleusalt.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Bleusalt legit or a scam?

According to Gravity by Benchr, Bleusalt is a brand based in Los Angeles, United States: its website has existed since April 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 319,286 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Bleusalt?

Customers rate Bleusalt 4.0 out of 5 on Trustpilot over 217 reviews, 13 of them in the last twelve months: 66% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Bleusalt?

Bleusalt is a sustainable luxury brand that creates seasonless elevated basics made from soft fibers, founded by Lyndie Benson in Malibu. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Bleusalt expensive?

Bleusalt's best seller, The Cindy Pant, sells from US$131.00 to US$175.00 on bleusalt.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check bleusalt.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Bleusalt have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Bleusalt advertises on Facebook and Instagram and on Google, where its offers often run. Check bleusalt.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Bleusalt?

Bleusalt sells on its own website, bleusalt.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Bleusalt?

Gravity by Benchr records a company based in Los Angeles, United States, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Bleusalt growing?

Not at the moment. Gravity by Benchr estimates about 50,100 visits to bleusalt.com in September 2026, up 5% in a month and down 22% over three months. Bleusalt ranks #2,774 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Bleusalt use?

Gravity by Benchr identifies bleusalt.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Bleusalt's ad budget?

Gravity by Benchr does not publish a spend figure for Bleusalt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in the United States?

Among Clothing brands in the United States in the Gravity by Benchr index, Bleusalt ranks #2,774 of 97,158 by estimated traffic. Its closest competitors on the same market are Macade, PADOVA, Velvet by Graham & Spencer, The Normal Brand and Joh Apparel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bleusalt.