Brand page · Clothing · United States
The Normal Brand: 156K visits a month, 2,390 active Meta ads, Gravity score 608.
The Normal Brand — The Normal Brand is a clothing company that creates casual wear and accessories for men and women, focusing on elevated, comfortable, and durable apparel that can be worn from the city to the country. In September 2026 thenormalbrand.com drew an estimated 156K visits, up 38% on the month before. It ranks #980 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Normal Brand is a clothing company that creates casual wear and accessories for men and women, focusing on elevated, comfortable, and durable apparel that can be worn from the city to the country.
01 · Traffic
How much traffic The Normal Brand gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Normal Brand drew an estimated 156K visits in September 2026, up 38% on the month before and up 20% over three months.
- Worldwide#64,619of 4.5M sites · Top 5%
- In United States#21,283of 1.2M sites · Top 5%
- Clothing, worldwide#5,985of 459,295 brands · Top 5%
- Clothing, United States#980of 97,158 brands · Top 5%
156K
estimated visits in September
1 mo ▲ +38.0%4 mo ▲ +19.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Normal Brand.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Normal Brand holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Clothing Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Normal Brand sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Normal Brand sells on Shopify, 73% of its catalogue in stock. The best seller is Comfort Terry Pant in Taupe, at US$148.00, followed by Puremeso Everyday Henley in Stone and Puremeso Essential Hoodie in Taupe.
#1Comfort Terry Pant in TaupeThe Normal BrandUS$148.00In stock
#2Puremeso Everyday Henley in StoneThe Normal BrandUS$68.00In stock
#3Puremeso Essential Hoodie in TaupeThe Normal BrandUS$88.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Normal Brand in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 78% of the catalogue
- In stock
- 73%
- Upper price quartile
- US$128.00
- Currency
- USD
04 · Ads
What The Normal Brand is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Normal Brand runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
Puremeso Everyday DressThe Normal Brand7 Oct 2026video
Textured Knit ShirtThe Normal Brand7 Oct 2026video
Owen Lightweight Button UpThe Normal Brand7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Normal Brandverified
Image ad20 Oct 2026The Normal Brandverified
Text ad19 Oct 2026The Normal Brandverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Normal Brand.
The creators who tag @thenormalbrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thenormalbrand on Instagram, led by Crane's Country Store (14.6K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCrane's Country Store@cranes_country_store · 🇺🇸 US | Fashion style luxury Creator | 14.6K | 0.3% | 2 | Tagged @thenormalbrand |
06 · Competitors according to Gravity
Who The Normal Brand competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Normal Brand among Clothing brands in United States. The closest is store-hera.com, then Madewell, Mott & Bow, Everlane, rifle.com.co, Folk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| store-hera.comstore-hera.com | |||||||
| Madewellmadewell.com | |||||||
| Mott & Bowmottandbow.com | |||||||
| Everlaneeverlane.com | |||||||
| rifle.com.corifle.com.co | |||||||
| Folkfolkclothing.com |
07 · Company
The company behind The Normal Brand.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Normal Brand is a company based in Saint Louis, United States, founded in 2015 according to LinkedIn, on a domain registered in December 2014. It employs about 145 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Saint Louis
- Founded
- 2015, per LinkedIn
- Domain registered
- 2 Dec 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 145 on LinkedIn
- Funding stage
- Seed · last deal: pre seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thenormalbrand.com · Shopify · USD
- Catalogue
- 301 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Normal Brand
What people ask Google about The Normal Brand.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Normal Brand legit?
According to Gravity by Benchr, The Normal Brand is a brand based in Saint Louis, United States: its website has existed since December 2014, it sells on a Shopify store, it employs 145 people on LinkedIn, it has 168,040 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Normal Brand?
The Normal Brand is a clothing company that creates casual wear and accessories for men and women, focusing on elevated, comfortable, and durable apparel that can be worn from the city to the country. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Normal Brand expensive?
The Normal Brand's best seller, Comfort Terry Pant in Taupe, sells US$148.00 on thenormalbrand.com. 73% of the catalogue is in stock. Gravity does not track prices daily: check thenormalbrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
The Normal Brand promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: The Normal Brand advertises on Facebook and Instagram and on Google, where its offers often run. Check thenormalbrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Normal Brand?
The Normal Brand sells on its own website, thenormalbrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Normal Brand?
Gravity by Benchr records a company based in Saint Louis, United States, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 145 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Normal Brand growing?
Yes. Gravity by Benchr estimates about 155,700 visits to thenormalbrand.com in September 2026, up 38% in a month and up 20% over three months. The Normal Brand ranks #980 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Normal Brand use?
Gravity by Benchr identifies thenormalbrand.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Normal Brand spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Normal Brand on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, The Normal Brand ranks #980 of 97,158 by estimated traffic. Its closest competitors on the same market are store-hera.com, Madewell, Mott & Bow, Everlane, rifle.com.co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Normal Brand.