Brand page
Blue Apron: 418k visits a month, 42 active Meta ads.
Blue Apron — Blue Apron is a meal delivery service that offers chef-designed meal kits, oven-ready dinners, and ready-to-eat meals with no subscription required. They provide pre-portioned ingredients and easy recipes to make home cooking simple and accessible. In September 2026 blueapron.com drew an estimated 418k visits, down 42% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Blue Apron is a meal delivery service that offers chef-designed meal kits, oven-ready dinners, and ready-to-eat meals with no subscription required. They provide pre-portioned ingredients and easy recipes to make home cooking simple and accessible.
01 · Traffic
How much traffic Blue Apron gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blue Apron drew an estimated 418k visits in September 2026, down 42% on the month before and down 45% over three months.
- Worldwide#18,567of 4.5m sites · Top 1%
- In United States#6,127of 1.2m sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
418k
estimated visits in September
1 mo ▼ −42.3%4 mo ▼ −44.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Blue Apron.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blue Apron holds 2.4 out of 5 on Trustpilot over 6,016 reviews, 39 of them in the last twelve months: 53% of customers give five stars and 6% one star. That volume places Blue Apron in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Meal Delivery Food Products Supplier Meal Takeaway Online Food Ordering Service Cooking Class
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Blue Apron sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Blue Apron's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places Blue Apron in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Blue Apron is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blue Apron runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Build Your Perfect Bundle For 2/4/6 People!Blue Apron6 Oct 2026video
Usa Mi Código: 'CATCH40'Blue Apron6 Oct 2026video
Save ⏱️ & 💰 With Blue Apron!Blue Apron6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Blue Apron.
The creators who tag @blueapron on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blueapron on Instagram, led by Cody Lewis (372k followers, 7.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCody Lewis@codytriesstuff · 🇺🇸 US | Food cooking nutrition Creator | 372k | 7.1% | 2 | Tagged @blueapron |
06 · Competitors according to Gravity
Who Blue Apron competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blue Apron. The closest is Dinnerly, then HelloFresh, EveryPlate, Goodfood, Marley Spoon, Sunbasket.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dinnerlydinnerly.com | |||||||
| HelloFreshhellofresh.com | |||||||
| EveryPlateeveryplate.com | |||||||
| Goodfoodmakegoodfood.ca | |||||||
| Marley Spoonmarleyspoon.com | |||||||
| Sunbasketsunbasket.com |
07 · Company
The company behind Blue Apron.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blue Apron is an e-commerce brand, on a domain registered in May 2002. It employs about 1,434 people.
- Legal name
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- Registration no.
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- VAT
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- Entity country
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- Founded
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- Domain registered
- 7 May 2002
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 1,434 on LinkedIn
- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- blueapron.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blue Apron
What people ask Google about Blue Apron.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blue Apron a legit company?
According to Gravity by Benchr, Blue Apron is a brand: its website has existed since May 2002, its Trustpilot profile is claimed by the brand, it employs 1,434 people on LinkedIn, it has 301,076 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Blue Apron reviews: is it worth it?
Customers rate Blue Apron 2.4 out of 5 on Trustpilot over 6,016 reviews, 39 of them in the last twelve months: 53% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Blue Apron sell?
Blue Apron is a meal delivery service that offers chef-designed meal kits, oven-ready dinners, and ready-to-eat meals with no subscription required. They provide pre-portioned ingredients and easy recipes to make home cooking simple and accessible. Source: Gravity by Benchr product classification.
Blue Apron promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Blue Apron advertises on Facebook and Instagram, where its offers often run. Check blueapron.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Blue Apron?
Gravity by Benchr records a company, whose domain was registered in 2002, with 1,434 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Blue Apron growing?
Not at the moment. Gravity by Benchr estimates about 417,600 visits to blueapron.com in September 2026, down 42% in a month and down 45% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Blue Apron's ad budget?
Gravity by Benchr does not publish a spend figure for Blue Apron on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blue Apron.