Brand page · Food Items
HelloFresh: 5.8m visits a month, 362 active Meta ads.
HelloFresh — HelloFresh is a meal kit provider that delivers pre-portioned ingredients and recipes to customers for home cooking. The company offers various meal plans including vegetarian, low carb, and Mediterranean diet options. In September 2026 hellofresh.com drew an estimated 5.8m visits, down 14% on the month before. It ranks #3 of 20,419 Food Items brands and holds a 3.4 Trustpilot rating over 99,947 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
HelloFresh is a meal kit provider that delivers pre-portioned ingredients and recipes to customers for home cooking. The company offers various meal plans including vegetarian, low carb, and Mediterranean diet options.
01 · Traffic
How much traffic HelloFresh gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HelloFresh drew an estimated 5.8m visits in September 2026, down 14% on the month before and down 10% over three months.
- Worldwide#3,496of 4.5m sites · Top 1%
- In United States#1,217of 1.2m sites · Top 1%
- Food Items, worldwide#70of 260,714 brands · Top 1%
- Food Items, United States#3of 20,419 brands · Top 1%
5.8m
estimated visits in September
1 mo ▼ −14.2%4 mo ▼ −9.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HelloFresh.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HelloFresh holds 3.4 out of 5 on Trustpilot over 99,947 reviews, 26,827 of them in the last twelve months: 46% of customers give five stars and 10% one star. That volume places HelloFresh in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Food Products Supplier Online Food Ordering Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HelloFresh sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HelloFresh's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places HelloFresh in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What HelloFresh is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HelloFresh runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Less Stress. More Yum.HelloFresh14 Oct 2026image
Leave Takeout BehindHelloFresh14 Oct 2026image
No 5pm Dinner PanicHelloFresh14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Grocery Delivery E-Services USA Inc.verified
Text ad21 Oct 2026Grocery Delivery E-Services USA Inc.verified
Text ad21 Oct 2026Grocery Delivery E-Services USA Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HelloFresh.
The creators who tag @hellofresh on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hellofresh on Instagram, led by Memories Over Macros Coaching (23.4k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMemories Over Macros Coaching@memories.over.macros · 🇺🇸 US | Fitness sport bodybuilding Creator | 23.4k | 0.3% | 2 | Tagged @hellofresh |
06 · Competitors according to Gravity
Who HelloFresh competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HelloFresh among Food Items brands. The closest is Gousto, then EveryPlate, Dinnerly, Blue Apron, My Food Bag, Marley Spoon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Goustogousto.co.uk | |||||||
| EveryPlateeveryplate.com | |||||||
| Dinnerlydinnerly.com | |||||||
| Blue Apronblueapron.com | |||||||
| My Food Bagmyfoodbag.co.nz | |||||||
| Marley Spoonmarleyspoon.com.au |
07 · Company
The company behind HelloFresh.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HelloFresh is an e-commerce brand, on a domain registered in March 2008. It employs about 17,593 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- Data not available
- Domain registered
- 16 Mar 2008
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 17,593 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hellofresh.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HelloFresh
What people ask Google about HelloFresh.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HelloFresh legit?
According to Gravity by Benchr, HelloFresh is a brand: its website has existed since March 2008, its Trustpilot profile is claimed by the brand, it employs 17,593 people on LinkedIn, it has 633,099 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
HelloFresh reviews
Customers rate HelloFresh 3.4 out of 5 on Trustpilot over 99,947 reviews, 26,827 of them in the last twelve months: 46% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HelloFresh?
HelloFresh is a meal kit provider that delivers pre-portioned ingredients and recipes to customers for home cooking. The company offers various meal plans including vegetarian, low carb, and Mediterranean diet options. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does HelloFresh have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HelloFresh advertises on Facebook and Instagram and on Google, where its offers often run. Check hellofresh.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns HelloFresh?
Gravity by Benchr records a company, whose domain was registered in 2008, with 17,593 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is HelloFresh growing?
Not at the moment. Gravity by Benchr estimates about 5,759,300 visits to hellofresh.com in September 2026, down 14% in a month and down 10% over three months. HelloFresh ranks #3 of 20,419 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does HelloFresh spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HelloFresh on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, HelloFresh ranks #3 of 20,419 by estimated traffic. Its closest competitors on the same market are Gousto, EveryPlate, Dinnerly, Blue Apron and My Food Bag. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HelloFresh.