Brand page · Household Supplies
Blueland: 489K visits a month, 42 active Meta ads.
Blueland — Blueland is a company that creates eco-friendly cleaning products designed to eliminate single-use plastic packaging through reusable and refillable solutions. In September 2026 blueland.com drew an estimated 489K visits, down 6% on the month before. It ranks #10 of 3,739 Household Supplies brands and holds a 4.2 Trustpilot rating over 838 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Blueland is a company that creates eco-friendly cleaning products designed to eliminate single-use plastic packaging through reusable and refillable solutions.
01 · Traffic
How much traffic Blueland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blueland drew an estimated 489K visits in September 2026, down 6% on the month before and up 14% over three months.
- Worldwide#25,283of 4.5M sites · Top 1%
- In United States#8,251of 1.2M sites · Top 1%
- Household Supplies, worldwide#46of 30,320 brands · Top 1%
- Household Supplies, United States#10of 3,739 brands · Top 1%
489K
estimated visits in September
1 mo ▼ −6.2%4 mo ▲ +13.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Blueland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blueland holds 4.2 out of 5 on Trustpilot over 838 reviews, 90 of them in the last twelve months: 64% of customers give five stars and 11% one star. That volume places Blueland in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Blueland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Blueland sells on Shopify, 96% of its catalogue in stock. The best seller is Hand Soap Tablet Refills, at US$7.50–US$67.50, followed by Dishwasher Detergent Tablet Refills and Laundry Detergent Tablet Refills.
#1Hand Soap Tablet RefillsBluelandUS$7.50–US$67.50In stock
#2Dishwasher Detergent Tablet RefillsBluelandUS$21.00–US$75.60In stock
#3Laundry Detergent Tablet RefillsBluelandUS$21.00–US$94.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Blueland in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 90% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$25.00
- Currency
- USD
04 · Ads
What Blueland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blueland runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
See Why Everyone's SwitchingBlueland8 Oct 2026video
Cloth diapers here we come 😬🧺 Ever since we started our fertility and pregnancy journey, Anna and I have tried our best to remove as much pBlueland6 Oct 2026video
See Why Everyone's SwitchingBlueland6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026One Home Brands, Inc.verified
Text ad21 Oct 2026One Home Brands, Inc.verified
Text ad21 Oct 2026One Home Brands, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Blueland.
The creators who tag @blueland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @blueland on Instagram, led by Amina Akhmadeeva (508K followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmina Akhmadeeva@amina.illustration · 🇺🇸 US | Photography visual arts Creator | 508K | 2.9% | 2 | Tagged @blueland |
06 · Competitors according to Gravity
Who Blueland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blueland among Household Supplies brands. The closest is Dirty Labs, then smol.com, everdrop, Truly Free, Skipper, Earth Breeze.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dirty Labsdirtylabs.com | |||||||
| smol.comsmol.com | |||||||
| everdropeverdrop.de | |||||||
| Truly Freetrulyfreehome.com | |||||||
| Skipperskipper.org | |||||||
| Earth Breezeearthbreeze.com |
07 · Company
The company behind Blueland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blueland is an e-commerce brand, on a domain registered in October 2014. It employs about 112 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 28 Oct 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 112 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- blueland.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blueland
What people ask Google about Blueland.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blueland legit?
According to Gravity by Benchr, Blueland is a brand: its website has existed since October 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 112 people on LinkedIn, it has 474,479 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Blueland?
Customers rate Blueland 4.2 out of 5 on Trustpilot over 838 reviews, 90 of them in the last twelve months: 64% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Blueland sell?
Blueland is a company that creates eco-friendly cleaning products designed to eliminate single-use plastic packaging through reusable and refillable solutions. Gravity by Benchr classifies it under Household Supplies, with Household Cleaning Supplies making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Blueland expensive?
Blueland's best seller, Hand Soap Tablet Refills, sells from US$7.50 to US$67.50 on blueland.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check blueland.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Blueland have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Blueland advertises on Facebook and Instagram and on Google, where its offers often run. Check blueland.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Blueland?
Blueland sells on its own website, blueland.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Blueland?
Gravity by Benchr records a company, whose domain was registered in 2014, with 112 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Blueland growing?
Yes. Gravity by Benchr estimates about 489,200 visits to blueland.com in September 2026, down 6% in a month and up 14% over three months. Blueland ranks #10 of 3,739 Household Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Blueland use?
Gravity by Benchr identifies blueland.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Blueland spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Blueland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands?
Among Household Supplies brands in the Gravity by Benchr index, Blueland ranks #10 of 3,739 by estimated traffic. Its closest competitors on the same market are Dirty Labs, smol.com, everdrop, Truly Free, Skipper. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blueland.