Brand page · Household Supplies
smol.com: 1.1M visits a month, 795 active Meta ads.
smol.com — Cleaning products company that sells eco-friendly cleaning supplies with a focus on environmental impact. In September 2026 smol.com drew an estimated 1.1M visits, down 7% on the month before. It ranks #2 of 1,208 Household Supplies brands and holds a 4.6 Trustpilot rating over 10,471 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Cleaning products company that sells eco-friendly cleaning supplies with a focus on environmental impact.
01 · Traffic
How much traffic smol.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
smol.com drew an estimated 1.1M visits in September 2026, down 7% on the month before and up 20% over three months.
- Worldwide#13,489of 4.5M sites · Top 1%
- In United Kingdom#520of 192K sites · Top 1%
- Household Supplies, worldwide#22of 30,320 brands · Top 1%
- Household Supplies, United Kingdom#2of 1,208 brands · Top 1%
1.1M
estimated visits in September
1 mo ▼ −6.7%4 mo ▲ +19.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about smol.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
smol.com holds 4.6 out of 5 on Trustpilot over 10,471 reviews, 3,706 of them in the last twelve months: 85% of customers give five stars and 5% one star. That volume places smol.com in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What smol.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read smol.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places smol.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What smol.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
smol.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Just £40 for the smol Complete Home Switch Bundle (+P&P). Worth £87.55. Wonderfully clean laundry Sparkling dishes Brilliant washing up Powesmol6 Oct 2026video
Just £40 for the smol Complete Home Switch Bundle (+P&P). Worth £87.55. Wonderfully clean laundry Sparkling dishes Brilliant washing up Powesmol6 Oct 2026video
smol Complete Home Switch Bundlesmol6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SMOL LIMITEDverified
Image ad21 Oct 2026SMOL LIMITEDverified
Text ad21 Oct 2026SMOL LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about smol.com.
The creators who tag @smolproducts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smolproducts on Instagram, led by Bethan Thomas (60K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBethan Thomas@bethanth0mas · 🇬🇧 GB | Parenting family Creator | 60K | 0.8% | 1 | Tagged @smolproducts |
06 · Competitors according to Gravity
Who smol.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for smol.com among Household Supplies brands. The closest is Blueland, then Branch Basics, Truly Free, everdrop, Mother’s Earth, Miniml.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bluelandblueland.com | |||||||
| Branch Basicsbranchbasics.com | |||||||
| Truly Freetrulyfreehome.com | |||||||
| everdropeverdrop.de | |||||||
| Mother’s Earthmothersearth.com | |||||||
| Minimlminimlrefills.co.uk |
07 · Company
The company behind smol.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
smol.com is an e-commerce brand, founded in 2018 according to LinkedIn, on a domain registered in February 1996. It employs about 141 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2018, per LinkedIn
- Domain registered
- 28 Feb 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 141 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smol.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about smol.com
What people ask Google about smol.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is smol.com legit?
According to Gravity by Benchr, smol.com is a brand: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it employs 141 people on LinkedIn, it has 175,514 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
smol.com reviews
Customers rate smol.com 4.6 out of 5 on Trustpilot over 10,471 reviews, 3,706 of them in the last twelve months: 85% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does smol.com sell?
Cleaning products company that sells eco-friendly cleaning supplies with a focus on environmental impact. Gravity by Benchr classifies it under Household Supplies. Source: Gravity by Benchr product classification.
Is there a smol.com discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: smol.com advertises on Facebook and Instagram and on Google, where its offers often run. Check smol.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind smol.com?
Gravity by Benchr records a company, founded in 2018 according to LinkedIn, on a domain registered in 1996, with 141 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is smol.com doing well?
Yes. Gravity by Benchr estimates about 1,096,500 visits to smol.com in September 2026, down 7% in a month and up 20% over three months. smol.com ranks #2 of 1,208 Household Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does smol.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for smol.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands?
Among Household Supplies brands in the Gravity by Benchr index, smol.com ranks #2 of 1,208 by estimated traffic. Its closest competitors on the same market are Blueland, Branch Basics, Truly Free, everdrop, Mother’s Earth. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with smol.com.