Brand page · Household Supplies · United States
Dirty Labs: 148K visits a month, 228 active Meta ads, Gravity score 721.
Dirty Labs — Dirty Labs is a company that creates science-based, nontoxic home cleaning products using bio enzyme technology and biorenewable ingredients. In September 2026 dirtylabs.com drew an estimated 148K visits, up 21% on the month before. It ranks #32 of 3,739 Household Supplies brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 60 peers: Household Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dirty Labs is a company that creates science-based, nontoxic home cleaning products using bio enzyme technology and biorenewable ingredients.
01 · Traffic
How much traffic Dirty Labs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dirty Labs drew an estimated 148K visits in September 2026, up 21% on the month before and up 61% over three months.
- Worldwide#67,492of 4.5M sites · Top 5%
- In United States#22,237of 1.2M sites · Top 5%
- Household Supplies, worldwide#176of 30,320 brands · Top 1%
- Household Supplies, United States#32of 3,739 brands · Top 1%
148K
estimated visits in September
1 mo ▲ +20.6%4 mo ▲ +61.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dirty Labs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dirty Labs holds 4.0 out of 5 on Trustpilot over 5 reviews, 3 of them in the last twelve months: 60% of customers give five stars and 20% one star.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dirty Labs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dirty Labs sells on Shopify, 100% of its catalogue in stock. The best seller is Signature Bio Laundry Detergent, at US$16.00–US$28.00, followed by Bio Enzyme Laundry Booster and Free & Clear Bio Laundry Detergent.
#1Signature Bio Laundry DetergentDirty LabsUS$16.00–US$28.00In stock
#2Bio Enzyme Laundry BoosterDirty LabsUS$20.00–US$42.00In stock
#3Free & Clear Bio Laundry DetergentDirty LabsUS$16.00–US$28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dirty Labs in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$38.00
- Currency
- USD
04 · Ads
What Dirty Labs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dirty Labs runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
#whowhatwearDirty Labs7 Oct 2026video
Minimalist laundry? Yes please.Dirty Labs6 Oct 2026image
Fall in love or it's free.Dirty Labs6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Dirty Labs Inc.verified
Text ad21 Oct 2026Dirty Labs Inc.verified
Text ad21 Oct 2026Dirty Labs Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dirty Labs.
The creators who tag @dirty_labs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dirty_labs on Instagram, led by air milkshake (45.4K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aair milkshake@airmilkshake · 🇺🇸 US | Food cooking nutrition Creator | 45.4K | 0.6% | 3 | Tagged @dirty_labs |
06 · Competitors according to Gravity
Who Dirty Labs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dirty Labs among Household Supplies brands in United States. The closest is Truly Free, then Blueland, everdrop, Mother’s Earth, Branch Basics, smol.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Truly Freetrulyfreehome.com | |||||||
| Bluelandblueland.com | |||||||
| everdropeverdrop.de | |||||||
| Mother’s Earthmothersearth.com | |||||||
| Branch Basicsbranchbasics.com | |||||||
| smol.comsmol.com |
07 · Company
The company behind Dirty Labs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dirty Labs is a company based in Scottsdale, United States, founded in 2019 according to LinkedIn, on a domain registered in November 2017. It employs about 21 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Scottsdale
- Founded
- 2019, per LinkedIn
- Domain registered
- 16 Nov 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn · 11-50
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dirtylabs.com · Shopify · USD
- Catalogue
- 29 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dirty Labs
What people ask Google about Dirty Labs.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dirty Labs legit?
According to Gravity by Benchr, Dirty Labs is a brand based in Scottsdale, United States: its website has existed since November 2017, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 36,074 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Dirty Labs?
Dirty Labs is a company that creates science-based, nontoxic home cleaning products using bio enzyme technology and biorenewable ingredients. Gravity by Benchr classifies it under Household Supplies, with Laundry Supplies making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Dirty Labs cost?
Dirty Labs' best seller, Signature Bio Laundry Detergent, sells from US$16.00 to US$28.00 on dirtylabs.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check dirtylabs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Dirty Labs discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dirty Labs advertises on Facebook and Instagram and on Google, where its offers often run. Check dirtylabs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dirty Labs?
Dirty Labs sells on its own website, dirtylabs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Dirty Labs?
Gravity by Benchr records a company based in Scottsdale, United States, founded in 2019 according to LinkedIn, on a domain registered in 2017, with 21 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dirty Labs doing well?
Yes. Gravity by Benchr estimates about 147,900 visits to dirtylabs.com in September 2026, up 21% in a month and up 61% over three months. Dirty Labs ranks #32 of 3,739 Household Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dirty Labs use?
Gravity by Benchr identifies dirtylabs.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Dirty Labs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dirty Labs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United States?
Among Household Supplies brands in United States in the Gravity by Benchr index, Dirty Labs ranks #32 of 3,739 by estimated traffic. Its closest competitors on the same market are Truly Free, Blueland, everdrop, Mother’s Earth, Branch Basics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dirty Labs.