Brand page · Personal Care · United States
Bluemercury: 682K visits a month, 65 active Meta ads, Gravity score 621.
Bluemercury — Bluemercury is a chain of American beauty stores that sells skincare, makeup, hair care, fragrance, bath and body products, and more. It operates as a luxury beauty destination with a focus on high-quality, curated products and personalized customer service. In September 2026 bluemercury.com drew an estimated 682K visits, up 8% on the month before. It ranks #95 of 33,626 Personal Care brands in United States and holds a 2.3 Trustpilot rating over 92 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bluemercury is a chain of American beauty stores that sells skincare, makeup, hair care, fragrance, bath and body products, and more. It operates as a luxury beauty destination with a focus on high-quality, curated products and personalized customer service.
01 · Traffic
How much traffic Bluemercury gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bluemercury drew an estimated 682K visits in September 2026, up 8% on the month before and down 33% over three months.
- Worldwide#19,440of 4.5M sites · Top 1%
- In United States#6,396of 1.2M sites · Top 1%
- Personal Care, worldwide#700of 215,119 brands · Top 1%
- Personal Care, United States#95of 33,626 brands · Top 1%
682K
estimated visits in September
1 mo ▲ +8.2%4 mo ▼ −33.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bluemercury.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bluemercury holds 2.3 out of 5 on Trustpilot over 92 reviews, 9 of them in the last twelve months: 15% of customers give five stars and 79% one star. That volume places Bluemercury in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Skin Care Clinic Cosmetics Store Perfume Store Beauty Supply Store Beauty Product Supplier Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bluemercury sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bluemercury sells on Shopify, 83% of its catalogue in stock. The best seller is C E Ferulic, at US$185.00, followed by PowerGlow Peel and Triple Lipid Restore 2:4:2.
#1C E FerulicBluemercuryUS$185.00In stock
#2PowerGlow PeelBluemercuryUS$36.00–US$122.00In stock
#3Triple Lipid Restore 2:4:2BluemercuryUS$155.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Bluemercury in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 81% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$103.00
- Currency
- USD
04 · Ads
What Bluemercury is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bluemercury runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2025 (image, text, video).
Stop by Bluemercury Oct 8-Oct 10 to experience the Fall for Sisley Serums Event with @sisleyparisofficial. Experience special offers on SislBluemercury7 Oct 2026video
BluemercuryBluemercury6 Oct 2026image
Put Your HSA to (Good) UseBluemercury6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Bluemercury, Inc.verified
Text ad21 Oct 2026Bluemercury, Inc.verified
Text ad21 Oct 2026Bluemercury, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bluemercury.
The creators who tag @bluemercury on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bluemercury on Instagram, led by Blue Bee Skincare (32.3K followers, 12.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBlue Bee Skincare@bluebeeskincare · 🇺🇸 US | Beauty cosmetics skincare Creator | 32.3K | 12.4% | 10 | Tagged @bluemercury |
06 · Competitors according to Gravity
Who Bluemercury competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bluemercury among Personal Care brands in United States. The closest is cultbeauty.com, then sephora.com, ulta.com, mecca.com, Niche-Beauty.COM, spacenk.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cultbeauty.comcultbeauty.com | |||||||
| sephora.comsephora.com | |||||||
| ulta.comulta.com | |||||||
| mecca.commecca.com | |||||||
| Niche-Beauty.COMniche-beauty.com | |||||||
| spacenk.comspacenk.com |
07 · Company
The company behind Bluemercury.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bluemercury is a company based in Long Island City, United States, founded in 1999 according to LinkedIn, on a domain registered in February 1999. It employs about 816 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Long Island City
- Founded
- 1999, per LinkedIn
- Domain registered
- 15 Feb 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 816 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bluemercury.com · Shopify · USD
- Catalogue
- 815 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bluemercury
What people ask Google about Bluemercury.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bluemercury a legit company?
According to Gravity by Benchr, Bluemercury is a brand based in Long Island City, United States: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 816 people on LinkedIn, it has 213,664 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Bluemercury?
Customers rate Bluemercury 2.3 out of 5 on Trustpilot over 92 reviews, 9 of them in the last twelve months: 15% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bluemercury?
Bluemercury is a chain of American beauty stores that sells skincare, makeup, hair care, fragrance, bath and body products, and more. It operates as a luxury beauty destination with a focus on high-quality, curated products and personalized customer service. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification, October 2026.
Is Bluemercury expensive?
Bluemercury's best seller, C E Ferulic, sells US$185.00 on bluemercury.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check bluemercury.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bluemercury promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bluemercury advertises on Facebook and Instagram and on Google, where its offers often run. Check bluemercury.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Bluemercury?
Bluemercury sells on its own website, bluemercury.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Bluemercury?
Gravity by Benchr records a company based in Long Island City, United States, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 816 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bluemercury growing?
Not at the moment. Gravity by Benchr estimates about 682,100 visits to bluemercury.com in September 2026, up 8% in a month and down 33% over three months. Bluemercury ranks #95 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bluemercury use?
Gravity by Benchr identifies bluemercury.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Bluemercury spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bluemercury on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Bluemercury ranks #95 of 33,626 by estimated traffic. Its closest competitors on the same market are cultbeauty.com, sephora.com, ulta.com, mecca.com, Niche-Beauty.COM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bluemercury.