Brand page · Personal Care · United Kingdom
Cult Beauty: 1.8M visits a month, 27 active Meta ads.
Cult Beauty — Cult Beauty is an online retailer that offers a curated selection of skincare, makeup, fragrance, haircare and other beauty products from various brands. In September 2026 cultbeauty.com drew an estimated 1.8M visits, up 3% on the month before. It ranks #32 of 33,626 Personal Care brands in United Kingdom and holds a 4.0 Trustpilot rating over 47,140 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Cult Beauty is an online retailer that offers a curated selection of skincare, makeup, fragrance, haircare and other beauty products from various brands.
01 · Traffic
How much traffic Cult Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cult Beauty drew an estimated 1.8M visits in September 2026, up 3% on the month before and up 13% over three months.
- Worldwide#9,155of 4.5M sites · Top 1%
- In United States#3,058of 1.2M sites · Top 1%
- Personal Care, worldwide#298of 215,119 brands · Top 1%
- Personal Care, United States#32of 33,626 brands · Top 1%
1.8M
estimated visits in September
1 mo ▲ +2.5%4 mo ▲ +13.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cult Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cult Beauty holds 4.0 out of 5 on Trustpilot over 47,140 reviews, 16,191 of them in the last twelve months: 73% of customers give five stars and 12% one star. That volume places Cult Beauty in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Cult Beauty scores 4.2 over 2,767 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cult Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Cult Beauty's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Cult Beauty in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Cult Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cult Beauty runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since July 2022 (image, text).
Cult Causes. GIVE BACK TO GET BACKCult Beauty6 Oct 2026image
Cult Causes. GIVE BACK TO GET BACKCult Beauty5 Oct 2026image
The Cult Beauty Advent CalendarCult Beauty3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FIC SHARECO LIMITEDverified
Text ad20 Oct 2026FIC SHARECO LIMITEDverified
Text ad20 Oct 2026FIC SHARECO LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cult Beauty.
The creators who tag @cultbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cultbeauty on Instagram, led by 𝖟𝖆𝖎𝖓𝖆 𝕬𝖍𝖒𝖊𝖉 (76.9K followers, 32.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝖟𝖆𝖎𝖓𝖆 𝕬𝖍𝖒𝖊𝖉@zainaaaaa____ · 🇦🇺 AU | Beauty cosmetics skincare Creator | 76.9K | 32.2% | 16 | Tagged @cultbeauty |
06 · Competitors according to Gravity
Who Cult Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cult Beauty among Personal Care brands in United Kingdom. The closest is makeup.fr, then allbeauty, Sephora, ulta.com, lookfantastic.fr, The Beauty Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| makeup.frmakeup.fr | |||||||
| allbeautyallbeauty.com | |||||||
| Sephorasephora.co.uk | |||||||
| ulta.comulta.com | |||||||
| lookfantastic.frlookfantastic.fr | |||||||
| The Beauty Storethebeautystore.com |
07 · Company
The company behind Cult Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cult Beauty is a company based in United Kingdom, on a domain registered in February 2000.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 21 Feb 2000
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
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- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cultbeauty.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cult Beauty
What people ask Google about Cult Beauty.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cult Beauty a legit company?
According to Gravity by Benchr, Cult Beauty is a brand based in United Kingdom: its website has existed since February 2000, its Trustpilot profile is claimed by the brand, it has 1,614,467 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Cult Beauty reviews
Customers rate Cult Beauty 4.0 out of 5 on Trustpilot over 47,140 reviews, 16,191 of them in the last twelve months: 73% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Cult Beauty scores 4.2 over 2,767 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Cult Beauty sell?
Cult Beauty is an online retailer that offers a curated selection of skincare, makeup, fragrance, haircare and other beauty products from various brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Cult Beauty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Cult Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check cultbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Cult Beauty?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Cult Beauty growing?
Yes. Gravity by Benchr estimates about 1,764,800 visits to cultbeauty.com in September 2026, up 3% in a month and up 13% over three months. Cult Beauty ranks #32 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Cult Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for Cult Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Cult Beauty ranks #32 of 33,626 by estimated traffic. Its closest competitors on the same market are makeup.fr, allbeauty, Sephora, ulta.com, lookfantastic.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cult Beauty.