Brand page · Personal Care · United States
Ulta Beauty: 59.7M visits a month, 849 active Meta ads.
Ulta Beauty — Ulta Beauty is the largest U.S. beauty retailer offering cosmetics, fragrance, skin care products, hair care products and salon services. In September 2026 ulta.com drew an estimated 59.7M visits, up 4% on the month before. It ranks #2 of 33,626 Personal Care brands in United States and holds a 1.8 Trustpilot rating over 2,279 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Ulta Beauty is the largest U.S. beauty retailer offering cosmetics, fragrance, skin care products, hair care products and salon services.
01 · Traffic
How much traffic Ulta Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ulta Beauty drew an estimated 59.7M visits in September 2026, up 4% on the month before and up 18% over three months.
- Worldwide#360of 4.5M sites · Top 1%
- In United States#177of 1.2M sites · Top 1%
- Personal Care, worldwide#13of 215,119 brands · Top 1%
- Personal Care, United States#2of 33,626 brands · Top 1%
59.7M
estimated visits in September
1 mo ▲ +4.2%4 mo ▲ +18.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ulta Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ulta Beauty holds 1.8 out of 5 on Trustpilot over 2,279 reviews, 337 of them in the last twelve months: 14% of customers give five stars and 78% one star. That volume places Ulta Beauty in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Cosmetics Store Pharmacy Cosmetics Industry Beauty Product Supplier Skin Care Clinic
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ulta Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Ulta Beauty's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Ulta Beauty in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Ulta Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ulta Beauty runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Available in 7 hyper-stretch shadesUlta Beauty8 Oct 2026image
We’re so back.Ulta Beauty8 Oct 2026video
We’re so back.Ulta Beauty8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ULTA Salon, Cosmetics & Fragrance, Inc.verified
Text ad21 Oct 2026ULTA Salon, Cosmetics & Fragrance, Inc.verified
Text ad21 Oct 2026ULTA Salon, Cosmetics & Fragrance, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ulta Beauty.
The creators who tag @ultabeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ultabeauty on Instagram, led by @bdy.skin (15.9K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| bbdy.skin@bdy.skin · INTL | Beauty cosmetics skincare Creator | 15.9K | 0.1% | 22 | Tagged @ultabeauty |
06 · Competitors according to Gravity
Who Ulta Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ulta Beauty among Personal Care brands in United States. The closest is MAKEUP, then Sephora, cultbeauty.com, LOOKFANTASTIC, The Beauty Store, BEAUTYCOS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAKEUPmakeup.ro | |||||||
| Sephorasephora.co.id | |||||||
| cultbeauty.comcultbeauty.com | |||||||
| LOOKFANTASTIClookfantastic.de | |||||||
| The Beauty Storethebeautystore.com | |||||||
| BEAUTYCOSbeautycos.no |
07 · Company
The company behind Ulta Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ulta Beauty is a company based in United States, founded in 1990 according to LinkedIn, on a domain registered in February 1998. It employs about 41,534 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1990, per LinkedIn
- Domain registered
- 27 Feb 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 41,534 on LinkedIn
- Funding stage
- Ipo · last deal: post ipo equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ulta.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ulta Beauty
What people ask Google about Ulta Beauty.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ulta Beauty a legit company?
According to Gravity by Benchr, Ulta Beauty is a brand based in United States: its website has existed since February 1998, it employs 41,534 people on LinkedIn, it has 7,664,835 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Ulta Beauty reviews: is it worth it?
Customers rate Ulta Beauty 1.8 out of 5 on Trustpilot over 2,279 reviews, 337 of them in the last twelve months: 14% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ulta Beauty?
Ulta Beauty is the largest U.S. beauty retailer offering cosmetics, fragrance, skin care products, hair care products and salon services. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Ulta Beauty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ulta Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check ulta.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Ulta Beauty?
Gravity by Benchr records a company based in United States, founded in 1990 according to LinkedIn, on a domain registered in 1998, with 41,534 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Ulta Beauty growing?
Yes. Gravity by Benchr estimates about 59,747,400 visits to ulta.com in September 2026, up 4% in a month and up 18% over three months. Ulta Beauty ranks #2 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Ulta Beauty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ulta Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Ulta Beauty ranks #2 of 33,626 by estimated traffic. Its closest competitors on the same market are MAKEUP, Sephora, cultbeauty.com, LOOKFANTASTIC, The Beauty Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ulta Beauty.