Brand page · Electronics Accessories · Australia
BLUETTI-AU traffic, ads & competitors 127k visits a month, 204 active Meta ads, Gravity score 591.
BLUETTI-AU — BLUETTI is a technology pioneer in clean energy that provides green energy storage solutions including portable power stations, solar generators, and home battery backup systems for both indoor and outdoor use. In September 2026 bluettipower.com.au drew an estimated 127k visits, down 5% on the month before. It ranks #20 of 1,201 Electronics Accessories brands in Australia and holds a 4.7 Trustpilot rating over 212 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Electronics Accessories brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BLUETTI is a technology pioneer in clean energy that provides green energy storage solutions including portable power stations, solar generators, and home battery backup systems for both indoor and outdoor use.
01 · Traffic
BLUETTI-AU website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BLUETTI-AU drew an estimated 127k visits in September 2026, down 5% on the month before and down 31% over three months.
- Worldwide#76,626of 4.5m sites · Top 5%
- In Australia#1,662of 105k sites · Top 5%
- Electronics Accessories, worldwide#1,394of 56,814 brands · Top 5%
- Electronics Accessories, Australia#20of 1,201 brands · Top 5%
127k
estimated visits in September
1 mo ▼ −5.0%4 mo ▼ −30.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BLUETTI-AU reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BLUETTI-AU holds 4.7 out of 5 on Trustpilot over 212 reviews, 117 of them in the last twelve months: 87% of customers give five stars and 4% one star. That volume places BLUETTI-AU in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Electronics Manufacturer Electronics Company Battery Store Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BLUETTI-AU best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BLUETTI-AU sells on Shopify, 55% of its catalogue in stock. The best seller is [Phased Out]BLUETTI AC180 Portable Power Station | 1,800W 1,152Wh, at A$1,499.00–A$2,798.00, followed by BLUETTI Elite 100 V2 Portable Power Station | 1,800W 1,024Wh and BLUETTI AC70 Portable Power Station | 1,000W 768Wh.
#1[Phased Out]BLUETTI AC180 Portable Power Station | 1,800W 1,152WhBLUETTI-AUA$1,499.00–A$2,798.00In stock
#2BLUETTI Elite 100 V2 Portable Power Station | 1,800W 1,024WhBLUETTI-AUA$999.00In stock
#3BLUETTI AC70 Portable Power Station | 1,000W 768WhBLUETTI-AUA$899.00–A$2,098.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BLUETTI-AU in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 75% of the catalogue
- In stock
- 55%
- Upper price quartile
- US$3,473.24
- Currency
- AUD
04 · Ads
BLUETTI-AU ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BLUETTI-AU runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2022 (image, text, video).
⏰8 Oct–19 Oct⏰Bluetti Australia7 Oct 2026image
⏰8 Oct–19 Oct⏰Bluetti Australia7 Oct 2026image
⏰8 Oct–19 Oct⏰Bluetti Australia7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026BLUETTI ENERGY PTY LTDverified
Image ad20 Oct 2026BLUETTI ENERGY PTY LTDverified
Text ad20 Oct 2026BLUETTI ENERGY PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BLUETTI-AU influencers
The creators who tag @bluetti_australia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bluetti_australia on Instagram, led by Emanuele Perrotta 4x4_perentie1990 (17.5k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmanuele Perrotta 4x4_perentie1990@4x4_perentie1990 · 🇦🇺 AU | Automotive mobility Creator | 17.5k | 0.5% | 2 | Tagged @bluetti_australia |
06 · Competitors according to Gravity
BLUETTI-AU competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BLUETTI-AU among Electronics Accessories brands in Australia. The closest is Bluetti Philippines, then EcoFlow Australia, AFERIY, Goal Zero, DaranEner, AnkerSolix.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bluetti Philippinesbluettiphilippines.com | |||||||
| EcoFlow Australiaau.ecoflow.com | |||||||
| AFERIYaferiy.com | |||||||
| Goal Zerogoalzero.com | |||||||
| DaranEnerdaranener.com | |||||||
| AnkerSolixankersolix.com |
07 · Company
Who is behind BLUETTI-AU?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BLUETTI-AU is a company based in Australia, founded in 2013 according to LinkedIn. It employs about 249 people.
- Entity country
- 🇦🇺 Australia
- Founded
- 2013, per LinkedIn
- Employees
- 249 on LinkedIn
- Own store
- bluettipower.com.au · Shopify · AUD
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BLUETTI-AU
What people ask Google about BLUETTI-AU.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BLUETTI-AU a legit company?
According to Gravity by Benchr, BLUETTI-AU is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 249 people on LinkedIn, it has 29,243 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BLUETTI-AU reviews
Customers rate BLUETTI-AU 4.7 out of 5 on Trustpilot over 212 reviews, 117 of them in the last twelve months: 87% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does BLUETTI-AU sell?
BLUETTI is a technology pioneer in clean energy that provides green energy storage solutions including portable power stations, solar generators, and home battery backup systems for both indoor and outdoor use. Gravity by Benchr classifies it under Electronics Accessories, with Power making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
BLUETTI-AU prices: how much is it?
BLUETTI-AU's best seller, [Phased Out]BLUETTI AC180 Portable Power Station | 1,800W 1,152Wh, sells from A$1,499.00 to A$2,798.00 on bluettipower.com.au. 55% of the catalogue is in stock. Gravity does not track prices daily: check bluettipower.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does BLUETTI-AU have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BLUETTI-AU advertises on Facebook and Instagram and on Google, where its offers often run. Check bluettipower.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BLUETTI-AU?
BLUETTI-AU sells on its own website, bluettipower.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns BLUETTI-AU?
Gravity by Benchr records a company based in Australia, founded in 2013 according to LinkedIn, with 249 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BLUETTI-AU growing?
Not at the moment. Gravity by Benchr estimates about 127,000 visits to bluettipower.com.au in September 2026, down 5% in a month and down 31% over three months. BLUETTI-AU ranks #20 of 1,201 Electronics Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BLUETTI-AU use?
Gravity by Benchr identifies bluettipower.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BLUETTI-AU's ad budget?
Gravity by Benchr does not publish a spend figure for BLUETTI-AU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in Australia?
Among Electronics Accessories brands in Australia in the Gravity by Benchr index, BLUETTI-AU ranks #20 of 1,201 by estimated traffic. Its closest competitors on the same market are Bluetti Philippines, EcoFlow Australia, AFERIY, Goal Zero and DaranEner. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BLUETTI-AU.