Brand page · Clothing · Ireland
Blvck traffic, ads & competitors 133k visits a month, 95 active Meta ads, Gravity score 448.
Blvck — Blvck Paris is a luxury lifestyle brand that specializes in all-black clothing, accessories, and leather goods for men and women. In September 2026 blvck.com drew an estimated 133k visits, down 39% on the month before. It ranks #1,147 of 97,158 Clothing brands in Ireland and holds a 3.5 Trustpilot rating over 99 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Clothing brands in Ireland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Blvck Paris is a luxury lifestyle brand that specializes in all-black clothing, accessories, and leather goods for men and women.
01 · Traffic
Blvck website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Blvck drew an estimated 133k visits in September 2026, down 39% on the month before and down 44% over three months.
- Worldwide#73,798of 4.5m sites · Top 5%
- In United States#24,339of 1.2m sites · Top 5%
- Clothing, worldwide#6,911of 459,295 brands · Top 5%
- Clothing, United States#1,147of 97,158 brands · Top 5%
133k
estimated visits in September
1 mo ▼ −39.0%4 mo ▼ −44.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Blvck reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Blvck holds 3.5 out of 5 on Trustpilot over 99 reviews, 71 of them in the last twelve months: 65% of customers give five stars and 28% one star. That volume places Blvck in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Blvck best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Blvck sells on Shopify, 99% of its catalogue in stock. The best seller is Blvck iOS Icons Set, at €11.00–€27.50, followed by Blvck Notebook with Pen and Blvck Playing Cards.
#1Blvck iOS Icons SetBlvck€11.00–€27.50In stock
#2Blvck Notebook with PenBlvck€49.50In stock
#3Blvck Playing CardsBlvck€22.00–€60.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Blvck in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 86% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$150.93
- Currency
- EUR
04 · Ads
Blvck ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Blvck runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Blvck x PringlesBlvck Paris6 Oct 2026image
The magic returns. 🪄🖤 Harry Potter x Blvck - Drop II. Discover at blvck.com.Blvck Paris5 Oct 2026video
Don’t Miss This Magical DropBlvck Paris5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BLVCK LIMITEDverified
Text ad19 Oct 2026BLVCK LIMITEDverified
Image ad19 Oct 2026BLVCK LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Blvck influencers
The creators who tag @black on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @black on Instagram, led by Best Image AI (32.1k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBest Image AI@bestimageai · INTL | Photography visual arts Creator | 32.1k | 0.0% | 7 | Tagged @black |
06 · Competitors according to Gravity
Blvck competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Blvck among Clothing brands in Ireland. The closest is BLUORNG, then Brain Dead, nerdywave, The Yetee, boxlunch.com, Beautiful Disaster Clothing.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BLUORNGbluorng.com | |||||||
| Brain Deadwearebraindead.com | |||||||
| nerdywavenerdywave.com | |||||||
| The Yeteetheyetee.com | |||||||
| boxlunch.comboxlunch.com | |||||||
| Beautiful Disaster Clothingbdrocks.com |
07 · Company
Who is behind Blvck?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Blvck is a company based in Portlaoise, Ireland, founded in 2017 according to LinkedIn, on a domain registered in February 2010. It employs about 14 people and is listed at seed stage.
- Entity country
- 🇮🇪 Ireland · Portlaoise
- Founded
- 2017, per LinkedIn
- Domain registered
- 21 Feb 2010
- Status
- Operating
- Employees
- 14 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Own store
- blvck.com · Shopify · USD
- Catalogue
- 81 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Blvck
What people ask Google about Blvck.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Blvck legit?
According to Gravity by Benchr, Blvck is a brand based in Portlaoise, Ireland: its website has existed since February 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 2,324,128 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Blvck reviews
Customers rate Blvck 3.5 out of 5 on Trustpilot over 99 reviews, 71 of them in the last twelve months: 65% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Blvck sell?
Blvck Paris is a luxury lifestyle brand that specializes in all-black clothing, accessories, and leather goods for men and women. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Blvck expensive?
Blvck's best seller, Blvck iOS Icons Set, sells from €11.00 to €27.50 on blvck.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check blvck.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Blvck have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Blvck advertises on Facebook and Instagram and on Google, where its offers often run. Check blvck.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Blvck?
Blvck sells on its own website, blvck.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Blvck?
Gravity by Benchr records a company based in Portlaoise, Ireland, founded in 2017 according to LinkedIn, on a domain registered in 2010, with 14 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Blvck doing well?
Not at the moment. Gravity by Benchr estimates about 132,900 visits to blvck.com in September 2026, down 39% in a month and down 44% over three months. Blvck ranks #1,147 of 97,158 Clothing brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Blvck use?
Gravity by Benchr identifies blvck.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Blvck's ad budget?
Gravity by Benchr does not publish a spend figure for Blvck on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Ireland?
Among Clothing brands in Ireland in the Gravity by Benchr index, Blvck ranks #1,147 of 97,158 by estimated traffic. Its closest competitors on the same market are BLUORNG, Brain Dead, nerdywave, The Yetee and boxlunch.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Blvck.